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DescriptionThe thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the thesis research is to create a framework that identifies the best pricing structure and price points for a SaaS company.
ContributorsRyu, Kibaek (Author) / Clark, Joseph (Thesis director) / Granberry, Chase (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)