Matching Items (14)
Description
The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
Description
A simple passion for reading compels many to enter the university literature classroom. What happens once they arrive may fuel that passion, or possibly destroy it. A romanticized relationship with literature proves to be an obstacle that hinders a deeper and richer engagement with texts. Primary research consisting of personal interviews, observations, and surveys, form the source of data for this dissertation project which was designed to examine how literature teachers engage their students with texts, discussion, and assignments in the university setting. Traditionally text centered and resolute, literature courses will need refashioning if they are to advance beyond erstwhile conventions. The goal of this study is to create space for a dialogue about the need for a pedagogy of literature.
ContributorsSanchez, Shillana (Author) / Goggin, Maureen (Thesis advisor) / Tobin, Beth (Thesis advisor) / Rose, Shirley (Committee member) / Arizona State University (Publisher)
Created2013
Description
This research conducts two methods of rhetorical analysis of State of the Union Addresses: 1. Computational linguistic analysis of all State of the Union Addresses from 1790-2007, and 2. Close-readings and rhetorical analyses of two addresses: one by President Truman and one by President Reagan. This research shows the following key findings: 1. I am able to see general shifts in the authors' approaches to the State of the Union Address through historical computational analyses of the content of all speeches, and 2. Through close readings, I can understand the impact of the author's ethos and the historical context on the addresses, something that would not be readily revealed in a computational analysis. This study starts with a historical computational linguistic analysis of all State of the Union Addresses between 1790 and 2007. The study follows with close-readings of two State of the Union Addresses from the early and late Cold War period in-context: 1. Harry Truman's 1951 Address and 2. Ronald Reagan's 1986 Address. The main conclusions drawn from this research are that close-readings of State of the Union Addresses cannot be replaced by computational analyses, but can work in tandem with computerized text analysis to reveal shifts in rhetorical and topical features. This paper argues that there must be more close analyses in coordination with large-scale text analysis in order to understand the complexities of rhetorical situations.
ContributorsWegner, Peter (Author) / Goggin, Maureen (Thesis advisor) / Boyd, Patricia (Committee member) / Goggin, Peter (Committee member) / Arizona State University (Publisher)
Created2013
Description
Scholarship on the rhetoric of place and space provides ample precedent for the study of structures as rhetorical texts; real and imagined places which convey meaning or memory, particularly monuments, memorials, and museums have been extensively studied, but loci of identity and history in institutions of higher education are under- examined. The following analysis of Arizona State University's Old Main building seeks to fill a gap in the study of place and space. As an entity which produces its own powerful discourses, Arizona State University expresses its historicity and institutional goals through varied and numerous media, but Old Main is one of the most critical, for the structure acts as an ethical proof in ASU's argument for its character, endurance, and worth. This examination addresses how ASU's ethos is articulated through the experiences of Old Main's past and current users, the instructional historical texts and artifacts displayed in the structure, the way that the building is mediated by ASU discourses, and the agency of the edifice itself. This work endeavors to answer Henri Lefebvre's call to improve widespread understanding of spaces as texts and their dialogue with users, and builds on the work of Carol Blair, Richard P. Dober, Diane Favro, and Bruno Latour, as well as that of Henri Lefebvre. To provide full context, this analysis integrates scholarship from the disciplines of campus planning, architecture, classical rhetoric, and the rhetoric of place and space.
ContributorsFulton, Holly Lynn (Author) / Lamp, Kathleen S. (Thesis advisor) / Goggin, Maureen (Committee member) / Rose, Shirley K. (Committee member) / Arizona State University (Publisher)
Created2014
Description
The original mediums were not texts or technologies; they were ritual actors performing acts of mediumship. Mediating between determined norms (the status quo) and emergent trends (change), they invoked divine authority to conjure meanings that proved adaptive, nonadaptive and/or maladaptive. With the advent of the written word, ritual became formalized and codified. The medium became a communication device, something abstract and external to the human condition. It then became possible to speak of "media effects" imposing influence in a logical deterministic manner. Yet with the advent of new media, we are witnessing a return to modes of cultural discourse that are spontaneous, interactive, communal and unscripted, all hallmarks of ritual action. This "ritual return" centers on the emergence of the "prosumer" (producer/consumer), a figure actively engaged in mediating practices. While resembling the original archaic "medium" in some respects, the prosumer is a "literate ritualist" allied with a multiplicity of cultural tribes. Thus the "new media" has given rise to "the new medium." The pages that follow focus on acts of contemporary mediumship, examining related concepts such as "ecology," "niche," "role," "affordance," and "trope." Each section considers how specific mediating practices afford and constrain modes of ritualized behavior. I call this practice-oriented approach to media studies "praxism."
ContributorsGyori, Bradford (Author) / Goggin, Maureen (Thesis advisor) / Baker, Aaron (Committee member) / Hjorleifur Jonsson (Committee member) / Arizona State University (Publisher)
Created2011
Description
This dissertation theorizes Bad Faith Rhetorics, or, rhetorical gestures that work to derail, block, or otherwise stymy knowledge-building efforts. This work explores the ways that interventions against existing social hierarchies (i.e., feminist and antiracist interventions) build knowledge (that is, are epistemologically active), and the ways that bad faith rhetorics derail such interventions. This dissertation demonstrates how bad faith rhetorics function to defend the status quo, with its social stratification by race, gender, class, and other intersectional axes of identity. Bad faith argumentative maneuvers are abundant in online environments. Consequently, this dissertation offers two case studies of the comment sections of two TED Talks: Mellody Hobson’s “Color Blind or Color Brave?” and Juno Mac’s “The Laws that Sex Workers Really Want.” The central analyses deploy online ethnographic field methods and close reading to characterize bad faith rhetorical responses and to identify 1.) trends in such responses, 2.) the net effects on other conversational participants, and 3.) bad faith rhetoric mitigation strategies. This work engages Sartre’s work on Bad Faith, rhetoric scholarship on the knowledge-building affordances of argument, public sphere theory, critical race studies, and feminist scholarship. This dissertation’s theorization and case studies illustrate the pitfalls of specific counterproductive argumentative tactics that block progress toward more equitable ways of being (bad faith rhetorics), and makes several preliminary recommendations for mitigating such moves.
ContributorsFulton-Babicke, Holly Lynn (Author) / Goggin, Maureen (Thesis advisor) / Miller, Keith (Committee member) / Brouwer, Daniel (Committee member) / Arizona State University (Publisher)
Created2019
Description
This thesis explores the dialogue between William Shakespeare, Central and Eastern Europe during the Soviet experiment, and the power of performance as protest. Politically inflected plays that are transnational appropriations of Shakespeare were aimed to subvert state-sanctioned censorship in order to enforce public socio-political interrogations of the Communist Party. My research first established a foundation for the site-specific historical and political context from which the interpretations stem, before examining the texts themselves as pieces of cultural resistance. I focused on four appropriations of Shakespeare’s plays, one being a rewrite of Richard III and three being rewrites of Hamlet: Nedyalko Yordanov’s The Murder of Gonzago from Bulgaria, Matei Visniec’s Richard III Will Not Take Place or Scenes from the Life of Vsevolod Meyerhold from Romania, Géza Bereményi’s Halmi, or the Prodigal Son from Hungary, and finally Boris Akunin’s Hamlet, A Version, a contemporary example of the lasting strength of Shakespearean appropriations. My research essentially followed the question of how countries from the Soviet bloc viewed its own contexts through the Shakespearean prism, as well as the phenomenon of political indictments being historically communicated through theater. I also examined how cultural representatives, for the purpose of this project being playwrights and dramatic performers, employ historically separate material to address the present issues. Ultimately, by researching pre- and post-communist dramas written within the architecture of Shakespeare, an understanding of the role and power of the artist in the political landscape can be attained.
ContributorsEllison, Amber Nicole (Author) / Orlich, Ileana (Thesis director) / Goggin, Maureen (Committee member) / Department of English (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The broke, hungry college student living off packaged noodles and cans of beans—it is the stereotype known across the country, and unfortunately for students it is all too accurate. According to current research, nearly half of all college students across America are considered food insecure, meaning they have trouble acquiring healthy and filling food at some point during the year. Furthermore, problems with food access are often connected to other common issues students face including accessing affordable housing and employment opportunities. Food insecure students face educational consequences as well, including the inability to supply required course materials and even leaving their studies. Simultaneously, at Arizona State students lose thousands of dollars per year in unused meal plan funds, either in the form of meal swipes or Maroon & Gold dollars, and there is interest among students to utilize the funds to support their peers. This thesis explores existing organizations attempting to address student food insecurity both on campus and across the country, analyzing their limitations and benefits. It then proposes a new program, ASU Eats, which would allow students with excess meal plan funds to donate them to their food insecure peers through the creation of a central fund bank. It also discusses potential concerns from the University’s administration and the student body along with the structure this program would need to serve ASU’s continually growing campuses. This thesis concludes by stressing the importance of long-term food security, which ASU Eats would strive to achieve for all students who use the program.
ContributorsBottino, Erin Elizabeth (Author) / Goggin, Maureen (Thesis director) / Goggin, Peter (Committee member) / Department of English (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
"Bringing-before-the-eyes": Visuality and Audience in Greek Rhetoric examines how Greek rhetorical theories are understood through the lens of visuality and the ways in which orators accounted for audience knowledges and expectations in the creation of rhetorical texts and performances. Through a close reading of Greek rhetorical texts from the classical period, I develop three heuristics for analyzing the ways in which rhetoricians invite and encourage visualized images through rhetorical practice.
By exploring (1) language cues that orators use to signal visualization, (2) the ways in which shared cultural memories and ideas allow orators to call upon standardized images, and (3) the influence of stylistic choices and audience emotions related to the vividness of rhetorical images, I argue that it is possible to analyze the ways in which classical Greek orators understood and employed visual elements in their rhetorical performances. I then conduct an analysis of the visual aspects of Demosthenes' On the Embassy using these heuristics to demonstrate the ways in which these three aspects of visuality are intertwined and contribute to a greater understanding of the relationship between the verbal and the visual in rhetorical theory.
My findings indicate that Greek orators readily identified the influence of visual ways of knowing on rhetorical theory and presented early hypotheses of the ways in which sense perceptions affect social practice. This project complicates the ways in which rhetorical theory is categorized. Rather than considering visual rhetoric as a distinct field from traditional, verbal text-based rhetorical studies, this project explores the ways in which visual and verbal modes of thinking are interconnected in Greek rhetorical theory. By bridging these two areas of rhetorical study and arguing that verbal rhetoric can instantiate internalized, visual phenomena for audiences, the dichotomy of verbal and visual is problematized. By focusing on the rhetorical theory of classical Greece, this project also invites future research into the ways in which dominant, Western historic and contemporary systems of epistemology are influenced by the co-mingling of verbal and visual in classical Greek philosophy and education.
By exploring (1) language cues that orators use to signal visualization, (2) the ways in which shared cultural memories and ideas allow orators to call upon standardized images, and (3) the influence of stylistic choices and audience emotions related to the vividness of rhetorical images, I argue that it is possible to analyze the ways in which classical Greek orators understood and employed visual elements in their rhetorical performances. I then conduct an analysis of the visual aspects of Demosthenes' On the Embassy using these heuristics to demonstrate the ways in which these three aspects of visuality are intertwined and contribute to a greater understanding of the relationship between the verbal and the visual in rhetorical theory.
My findings indicate that Greek orators readily identified the influence of visual ways of knowing on rhetorical theory and presented early hypotheses of the ways in which sense perceptions affect social practice. This project complicates the ways in which rhetorical theory is categorized. Rather than considering visual rhetoric as a distinct field from traditional, verbal text-based rhetorical studies, this project explores the ways in which visual and verbal modes of thinking are interconnected in Greek rhetorical theory. By bridging these two areas of rhetorical study and arguing that verbal rhetoric can instantiate internalized, visual phenomena for audiences, the dichotomy of verbal and visual is problematized. By focusing on the rhetorical theory of classical Greece, this project also invites future research into the ways in which dominant, Western historic and contemporary systems of epistemology are influenced by the co-mingling of verbal and visual in classical Greek philosophy and education.
ContributorsChappelow, Brent D (Author) / Rose, Shirley K. (Thesis advisor) / Lamp, Kathleen S. (Thesis advisor) / Goggin, Maureen (Committee member) / Arizona State University (Publisher)
Created2016
Description
This dissertation presents reflective teaching practices that draw from an object-oriented rhetorical framework. In it, practices are offered that prompt teachers and students to account for the interdependent relationships between objects and writers. These practices aid in re-envisioning writing as materially situated and leads to more thoughtful collaborations between writers and objects.
Through these practices, students gain a more sophisticated understanding of their own writing processes, teachers gain a more nuanced understanding of the outcomes of their pedagogical choices, and administrators gain a clearer vision of how the classroom itself affects curriculum design and implementation. This argument is pursued in several chapters, each presenting a different method for inciting reflection through the consideration of human/object interaction.
The first chapter reviews the literature of object oriented rhetorical theory and reflective teaching practice. The second chapter adapts a methodology from the field of Organizational Science called Narrative Network Analysis (NNA) and leads students through a process of identifying and describing human/object interaction within narratives and asks students to represent these relationships visually. As students undertake this task they can more objectively examine their own writing processes. In the third chapter, video ethnographic methodologies are used to observe object oriented rhetoric theory in practice through the interactions of humans and objects in the writing classroom. Through three video essays, clips of footage taken of a writing classroom and its writing objects are selected and juxtaposed to highlight the agency and influence of objects. In chapter four, a tool developed using freely available cloud-based web applications is presented which is termed the “Fitness Tracker for Teaching.” This tool is used to regularly collect, store, and analyze data that students self-report through a daily class survey about their work efforts, their work environment, and their feelings of confidence, productivity, and self-efficacy. The data gathered through this tool provides a more complete understanding of student effort and affect than could be provided by the teacher’s and students’ own memories or perceptions. Together these chapters provide a set of reflective practices that reinforce teaching writing as a process that is affective and embodied and acknowledges and accounts for the rhetorical agency of objects.
Through these practices, students gain a more sophisticated understanding of their own writing processes, teachers gain a more nuanced understanding of the outcomes of their pedagogical choices, and administrators gain a clearer vision of how the classroom itself affects curriculum design and implementation. This argument is pursued in several chapters, each presenting a different method for inciting reflection through the consideration of human/object interaction.
The first chapter reviews the literature of object oriented rhetorical theory and reflective teaching practice. The second chapter adapts a methodology from the field of Organizational Science called Narrative Network Analysis (NNA) and leads students through a process of identifying and describing human/object interaction within narratives and asks students to represent these relationships visually. As students undertake this task they can more objectively examine their own writing processes. In the third chapter, video ethnographic methodologies are used to observe object oriented rhetoric theory in practice through the interactions of humans and objects in the writing classroom. Through three video essays, clips of footage taken of a writing classroom and its writing objects are selected and juxtaposed to highlight the agency and influence of objects. In chapter four, a tool developed using freely available cloud-based web applications is presented which is termed the “Fitness Tracker for Teaching.” This tool is used to regularly collect, store, and analyze data that students self-report through a daily class survey about their work efforts, their work environment, and their feelings of confidence, productivity, and self-efficacy. The data gathered through this tool provides a more complete understanding of student effort and affect than could be provided by the teacher’s and students’ own memories or perceptions. Together these chapters provide a set of reflective practices that reinforce teaching writing as a process that is affective and embodied and acknowledges and accounts for the rhetorical agency of objects.
ContributorsHopkins, Steven Wayne (Author) / Rose, Shirley K. (Thesis advisor) / Goggin, Maureen (Committee member) / Boyd, Patricia (Committee member) / Arizona State University (Publisher)
Created2017