Matching Items (19)
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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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A simple passion for reading compels many to enter the university literature classroom. What happens once they arrive may fuel that passion, or possibly destroy it. A romanticized relationship with literature proves to be an obstacle that hinders a deeper and richer engagement with texts. Primary research consisting of personal

A simple passion for reading compels many to enter the university literature classroom. What happens once they arrive may fuel that passion, or possibly destroy it. A romanticized relationship with literature proves to be an obstacle that hinders a deeper and richer engagement with texts. Primary research consisting of personal interviews, observations, and surveys, form the source of data for this dissertation project which was designed to examine how literature teachers engage their students with texts, discussion, and assignments in the university setting. Traditionally text centered and resolute, literature courses will need refashioning if they are to advance beyond erstwhile conventions. The goal of this study is to create space for a dialogue about the need for a pedagogy of literature.
ContributorsSanchez, Shillana (Author) / Goggin, Maureen (Thesis advisor) / Tobin, Beth (Thesis advisor) / Rose, Shirley (Committee member) / Arizona State University (Publisher)
Created2013
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Rhetorical theorist Kenneth Burke has asserted the significance of paying equal, if not more attention to, propagandist rhetoric, arguing that "there are other ways of burning books on the pyre-and the favorite method of the hasty reviewer is to deprive himself and his readers by inattention." Despite Burke's exhortation, attention

Rhetorical theorist Kenneth Burke has asserted the significance of paying equal, if not more attention to, propagandist rhetoric, arguing that "there are other ways of burning books on the pyre-and the favorite method of the hasty reviewer is to deprive himself and his readers by inattention." Despite Burke's exhortation, attention to white supremacist discourse has been relatively meager. Historians Clive Webb and Charles Eagles have called for further research on white supremacy arguing that attention to white supremacist discourse is important both to fully understand and appreciate pro-civil rights rhetoric in context and to develop a more complex understanding of white supremacist rhetoric. This thesis provides a close examination of the literature and rhetoric of two white supremacist organizations: the Citizens' Council, an organization that sprang up in response to the 1954 landmark decision of Brown v. Board of Education and Stromfront.org, a global online forum community that hosts space for supporters of white supremacy. Memory scholars Barbie Zelizer, John Bodnar, and Stephen Brown note the usability of memory to shape social, political, and cultural aspects of society and the potential implications of such shaping. Drawing from this scholarship, the analysis of these texts focuses specifically on the rhetorical shaping of memory as a vehicle to promote white supremacy. Through an analysis of the Citizens' Council's use of historical events, national figures and cultural stereotypes, Chapter 1 explicates the organization's attempt to form a memorial narrative that worked to promote political goals, create a sense of solidarity through resistance, and indoctrinate the youth in the ideology of white supremacy. Chapter 2 examines the rhetorical use of memory on Stormfront and explains how the website capitalizes upon the wide reaching global impact of World War II to construct a memorial narrative that can be accessed by a global audience of white supremacists. Ultimately, this thesis offers a focused review of the rhetorical signatures of two white supremacist groups with the aim of combating contemporary instantiations of racist discourse.
ContributorsLadenburg, Kenneth (Author) / Ore, Ersula (Thesis advisor) / Miller, Keith (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2013
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This research conducts two methods of rhetorical analysis of State of the Union Addresses: 1. Computational linguistic analysis of all State of the Union Addresses from 1790-2007, and 2. Close-readings and rhetorical analyses of two addresses: one by President Truman and one by President Reagan. This research shows the following

This research conducts two methods of rhetorical analysis of State of the Union Addresses: 1. Computational linguistic analysis of all State of the Union Addresses from 1790-2007, and 2. Close-readings and rhetorical analyses of two addresses: one by President Truman and one by President Reagan. This research shows the following key findings: 1. I am able to see general shifts in the authors' approaches to the State of the Union Address through historical computational analyses of the content of all speeches, and 2. Through close readings, I can understand the impact of the author's ethos and the historical context on the addresses, something that would not be readily revealed in a computational analysis. This study starts with a historical computational linguistic analysis of all State of the Union Addresses between 1790 and 2007. The study follows with close-readings of two State of the Union Addresses from the early and late Cold War period in-context: 1. Harry Truman's 1951 Address and 2. Ronald Reagan's 1986 Address. The main conclusions drawn from this research are that close-readings of State of the Union Addresses cannot be replaced by computational analyses, but can work in tandem with computerized text analysis to reveal shifts in rhetorical and topical features. This paper argues that there must be more close analyses in coordination with large-scale text analysis in order to understand the complexities of rhetorical situations.
ContributorsWegner, Peter (Author) / Goggin, Maureen (Thesis advisor) / Boyd, Patricia (Committee member) / Goggin, Peter (Committee member) / Arizona State University (Publisher)
Created2013
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Scholarship on the rhetoric of place and space provides ample precedent for the study of structures as rhetorical texts; real and imagined places which convey meaning or memory, particularly monuments, memorials, and museums have been extensively studied, but loci of identity and history in institutions of higher education are under-

Scholarship on the rhetoric of place and space provides ample precedent for the study of structures as rhetorical texts; real and imagined places which convey meaning or memory, particularly monuments, memorials, and museums have been extensively studied, but loci of identity and history in institutions of higher education are under- examined. The following analysis of Arizona State University's Old Main building seeks to fill a gap in the study of place and space. As an entity which produces its own powerful discourses, Arizona State University expresses its historicity and institutional goals through varied and numerous media, but Old Main is one of the most critical, for the structure acts as an ethical proof in ASU's argument for its character, endurance, and worth. This examination addresses how ASU's ethos is articulated through the experiences of Old Main's past and current users, the instructional historical texts and artifacts displayed in the structure, the way that the building is mediated by ASU discourses, and the agency of the edifice itself. This work endeavors to answer Henri Lefebvre's call to improve widespread understanding of spaces as texts and their dialogue with users, and builds on the work of Carol Blair, Richard P. Dober, Diane Favro, and Bruno Latour, as well as that of Henri Lefebvre. To provide full context, this analysis integrates scholarship from the disciplines of campus planning, architecture, classical rhetoric, and the rhetoric of place and space.
ContributorsFulton, Holly Lynn (Author) / Lamp, Kathleen S. (Thesis advisor) / Goggin, Maureen (Committee member) / Rose, Shirley K. (Committee member) / Arizona State University (Publisher)
Created2014
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The original mediums were not texts or technologies; they were ritual actors performing acts of mediumship. Mediating between determined norms (the status quo) and emergent trends (change), they invoked divine authority to conjure meanings that proved adaptive, nonadaptive and/or maladaptive. With the advent of the written word, ritual became

The original mediums were not texts or technologies; they were ritual actors performing acts of mediumship. Mediating between determined norms (the status quo) and emergent trends (change), they invoked divine authority to conjure meanings that proved adaptive, nonadaptive and/or maladaptive. With the advent of the written word, ritual became formalized and codified. The medium became a communication device, something abstract and external to the human condition. It then became possible to speak of "media effects" imposing influence in a logical deterministic manner. Yet with the advent of new media, we are witnessing a return to modes of cultural discourse that are spontaneous, interactive, communal and unscripted, all hallmarks of ritual action. This "ritual return" centers on the emergence of the "prosumer" (producer/consumer), a figure actively engaged in mediating practices. While resembling the original archaic "medium" in some respects, the prosumer is a "literate ritualist" allied with a multiplicity of cultural tribes. Thus the "new media" has given rise to "the new medium." The pages that follow focus on acts of contemporary mediumship, examining related concepts such as "ecology," "niche," "role," "affordance," and "trope." Each section considers how specific mediating practices afford and constrain modes of ritualized behavior. I call this practice-oriented approach to media studies "praxism."
ContributorsGyori, Bradford (Author) / Goggin, Maureen (Thesis advisor) / Baker, Aaron (Committee member) / Hjorleifur Jonsson (Committee member) / Arizona State University (Publisher)
Created2011
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This dissertation examines racism as discourse and works to explicate, through the examination of historical and contemporary texts, the ways in which racism is maintained and perpetuated in the United States. The project critiques the use of generalized categories, such as alt-right, as an anti-racist tactic and notes that these

This dissertation examines racism as discourse and works to explicate, through the examination of historical and contemporary texts, the ways in which racism is maintained and perpetuated in the United States. The project critiques the use of generalized categories, such as alt-right, as an anti-racist tactic and notes that these rigid categories are problematic because they cannot account for the dynamic and rapidly changing nature of racist discourse. The dissertation argues that racist discourse that is categorized as mainstream and fringe both rely upon a fundamental framework of rhetorical strategies that have long been ingrained into the social and political fabric of the United States and are based on the foundational system of white supremacy. The project discusses two of these strategies—projection and stasis diffusion—in case studies that examine their use in texts throughout American history and in mainstream and fringe media. “Everyday White Supremacy” contributes to important academic and societal conversations concerning the how the academy and the public use category to address racism, anti-racist practices, and rhetorical understandings of racist discourse. The project argues for shift away from the use of categorical naming to identify racist groups and people towards the practice of identifying racism as discourse, particularly through its rhetorical strategies. This paradigm shift would encourage scholars, and the general population, to identify racism via the processes by which it is propagated rather than its existence within a person or group
ContributorsLadenburg, Kenneth James (Author) / Miller, Keith (Thesis advisor) / Ore, Ersula (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2018
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This dissertation theorizes Bad Faith Rhetorics, or, rhetorical gestures that work to derail, block, or otherwise stymy knowledge-building efforts. This work explores the ways that interventions against existing social hierarchies (i.e., feminist and antiracist interventions) build knowledge (that is, are epistemologically active), and the ways that bad faith rhetorics derail

This dissertation theorizes Bad Faith Rhetorics, or, rhetorical gestures that work to derail, block, or otherwise stymy knowledge-building efforts. This work explores the ways that interventions against existing social hierarchies (i.e., feminist and antiracist interventions) build knowledge (that is, are epistemologically active), and the ways that bad faith rhetorics derail such interventions. This dissertation demonstrates how bad faith rhetorics function to defend the status quo, with its social stratification by race, gender, class, and other intersectional axes of identity. Bad faith argumentative maneuvers are abundant in online environments. Consequently, this dissertation offers two case studies of the comment sections of two TED Talks: Mellody Hobson’s “Color Blind or Color Brave?” and Juno Mac’s “The Laws that Sex Workers Really Want.” The central analyses deploy online ethnographic field methods and close reading to characterize bad faith rhetorical responses and to identify 1.) trends in such responses, 2.) the net effects on other conversational participants, and 3.) bad faith rhetoric mitigation strategies. This work engages Sartre’s work on Bad Faith, rhetoric scholarship on the knowledge-building affordances of argument, public sphere theory, critical race studies, and feminist scholarship. This dissertation’s theorization and case studies illustrate the pitfalls of specific counterproductive argumentative tactics that block progress toward more equitable ways of being (bad faith rhetorics), and makes several preliminary recommendations for mitigating such moves.
ContributorsFulton-Babicke, Holly Lynn (Author) / Goggin, Maureen (Thesis advisor) / Miller, Keith (Committee member) / Brouwer, Daniel (Committee member) / Arizona State University (Publisher)
Created2019
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This thesis explores the dialogue between William Shakespeare, Central and Eastern Europe during the Soviet experiment, and the power of performance as protest. Politically inflected plays that are transnational appropriations of Shakespeare were aimed to subvert state-sanctioned censorship in order to enforce public socio-political interrogations of the Communist Party. My

This thesis explores the dialogue between William Shakespeare, Central and Eastern Europe during the Soviet experiment, and the power of performance as protest. Politically inflected plays that are transnational appropriations of Shakespeare were aimed to subvert state-sanctioned censorship in order to enforce public socio-political interrogations of the Communist Party. My research first established a foundation for the site-specific historical and political context from which the interpretations stem, before examining the texts themselves as pieces of cultural resistance. I focused on four appropriations of Shakespeare’s plays, one being a rewrite of Richard III and three being rewrites of Hamlet: Nedyalko Yordanov’s The Murder of Gonzago from Bulgaria, Matei Visniec’s Richard III Will Not Take Place or Scenes from the Life of Vsevolod Meyerhold from Romania, Géza Bereményi’s Halmi, or the Prodigal Son from Hungary, and finally Boris Akunin’s Hamlet, A Version, a contemporary example of the lasting strength of Shakespearean appropriations. My research essentially followed the question of how countries from the Soviet bloc viewed its own contexts through the Shakespearean prism, as well as the phenomenon of political indictments being historically communicated through theater. I also examined how cultural representatives, for the purpose of this project being playwrights and dramatic performers, employ historically separate material to address the present issues. Ultimately, by researching pre- and post-communist dramas written within the architecture of Shakespeare, an understanding of the role and power of the artist in the political landscape can be attained.
ContributorsEllison, Amber Nicole (Author) / Orlich, Ileana (Thesis director) / Goggin, Maureen (Committee member) / Department of English (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The broke, hungry college student living off packaged noodles and cans of beans—it is the stereotype known across the country, and unfortunately for students it is all too accurate. According to current research, nearly half of all college students across America are considered food insecure, meaning they have trouble acquiring

The broke, hungry college student living off packaged noodles and cans of beans—it is the stereotype known across the country, and unfortunately for students it is all too accurate. According to current research, nearly half of all college students across America are considered food insecure, meaning they have trouble acquiring healthy and filling food at some point during the year. Furthermore, problems with food access are often connected to other common issues students face including accessing affordable housing and employment opportunities. Food insecure students face educational consequences as well, including the inability to supply required course materials and even leaving their studies. Simultaneously, at Arizona State students lose thousands of dollars per year in unused meal plan funds, either in the form of meal swipes or Maroon & Gold dollars, and there is interest among students to utilize the funds to support their peers. This thesis explores existing organizations attempting to address student food insecurity both on campus and across the country, analyzing their limitations and benefits. It then proposes a new program, ASU Eats, which would allow students with excess meal plan funds to donate them to their food insecure peers through the creation of a central fund bank. It also discusses potential concerns from the University’s administration and the student body along with the structure this program would need to serve ASU’s continually growing campuses. This thesis concludes by stressing the importance of long-term food security, which ASU Eats would strive to achieve for all students who use the program.
ContributorsBottino, Erin Elizabeth (Author) / Goggin, Maureen (Thesis director) / Goggin, Peter (Committee member) / Department of English (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05