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Service providers in the hotel industry are interested in identifying the factors that contribute to consumers' choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel

Service providers in the hotel industry are interested in identifying the factors that contribute to consumers' choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel website as compared to a third-party website. We found that consumers with children were 2.94 times more likely to use a hotel's website. We found that consumers who place a high importance on cost were 1.42 times more likely to use a third-party website for booking a hotel. These results could be useful for hotel marketing and sales representatives to better understand the preferences of their customers and improve the hotel reservation services provided. Predicting consumer needs and choices have the potential to optimize sales and increase profits.
ContributorsMolinaro, Erin Rose (Author) / Wilson, Jeffrey (Thesis director) / Dawson, Gregory (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
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Description
Although the sport and exercise of running has a great amount of benefits to anyone's health, there is a chance of injury that can occur. There are many variables that can contribute to running injury. However, because of the vast amount of footsteps a frequent runner takes during their average

Although the sport and exercise of running has a great amount of benefits to anyone's health, there is a chance of injury that can occur. There are many variables that can contribute to running injury. However, because of the vast amount of footsteps a frequent runner takes during their average run, foot strike pattern is a significant factor to be investigated in running injury research. This study hypothesized that due to biomechanical factors, runners that exhibited a rear foot striking pattern would display a greater incidence of chronic lower extremity injury in comparison to forefoot striking counterparts. This hypothesis would support previous studies conducted on the topic. Student-athletes in the Arizona State University- Men's and Women's Track & Field program, specifically those who compete in distance events, were given self reporting surveys to provide injury history and had their foot strike patterns analyzed through video recordings. The survey and analysis of foot strike patterns resulted in data that mostly followed the hypothesized pattern of mid-foot and forefoot striking runners displaying a lower average frequency of injury in comparison to rear foot strikers. The differences in these averages across all injury categories was found to be statistically significant. One category that displayed the most supportive results was in the average frequency of mild injury. This lead to the proposed idea that while foot strike patterns may not be the best predictor of moderate and severe injuries, they may play a greater role in the origin of mild injury. Such injuries can be the gateway to more serious injury (moderate and severe) that are more likely to have their cause in other sources such as genetics or body composition for example. This study did support the idea that foot strike pattern can be the main predictor in incidence of running injuries, but also displayed that it is one of many major factors that contribute to injuries in runners.
ContributorsBaker-Slama, Garrett Richard (Author) / Harper, Erin (Thesis director) / Cataldo, Donna (Committee member) / Wilson, Jeffrey (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor)
Created2014-05
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DescriptionDuring the Third Wave of Democratization, the United States has influenced many different cultures through politics and social interests. The way in which this has occurred is through their marketing and advertising. Many companies are the reason that the United States is a super power today.
ContributorsNebeker, Garrett Albert (Author) / Wilson, Jeffrey (Thesis director) / Reiser, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
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Description
Predictive analytics have been used in a wide variety of settings, including healthcare,
sports, banking, and other disciplines. We use predictive analytics and modeling to
determine the impact of certain factors that increase the probability of a successful
fourth down conversion in the Power 5 conferences. The logistic regression models

Predictive analytics have been used in a wide variety of settings, including healthcare,
sports, banking, and other disciplines. We use predictive analytics and modeling to
determine the impact of certain factors that increase the probability of a successful
fourth down conversion in the Power 5 conferences. The logistic regression models
predict the likelihood of going for fourth down with a 64% or more probability based on
2015-17 data obtained from ESPN’s college football API. Offense type though important
but non-measurable was incorporated as a random effect. We found that distance to go,
play type, field position, and week of the season were key leading covariates in
predictability. On average, our model performed as much as 14% better than coaches
in 2018.
ContributorsBlinkoff, Joshua Ian (Co-author) / Voeller, Michael (Co-author) / Wilson, Jeffrey (Thesis director) / Graham, Scottie (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Predictive analytics have been used in a wide variety of settings, including healthcare, sports, banking, and other disciplines. We use predictive analytics and modeling to determine the impact of certain factors that increase the probability of a successful fourth down conversion in the Power 5 conferences. The logistic regression models

Predictive analytics have been used in a wide variety of settings, including healthcare, sports, banking, and other disciplines. We use predictive analytics and modeling to determine the impact of certain factors that increase the probability of a successful fourth down conversion in the Power 5 conferences. The logistic regression models predict the likelihood of going for fourth down with a 64% or more probability based on 2015-17 data obtained from ESPN’s college football API. Offense type though important but non-measurable was incorporated as a random effect. We found that distance to go, play type, field position, and week of the season were key leading covariates in predictability. On average, our model performed as much as 14% better than coaches in 2018.
ContributorsVoeller, Michael Jeffrey (Co-author) / Blinkoff, Josh (Co-author) / Wilson, Jeffrey (Thesis director) / Graham, Scottie (Committee member) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Several studies on cheerleading as a sport can be found in the literature; however, there is no research done on the value added to the experience at a university, to an athletic department or at a particular sport. It has been the feeling that collegiate and professional cheerleaders are not

Several studies on cheerleading as a sport can be found in the literature; however, there is no research done on the value added to the experience at a university, to an athletic department or at a particular sport. It has been the feeling that collegiate and professional cheerleaders are not given the appropriate recognition nor credit for the amount of work they do. This contribution is sometimes in question as it depends on the school and the sports teams. The benefits are believed to vary based on the university or professional teams. This research investigated how collegiate cheerleaders and dancers add value to the university sport experience. We interviewed key personnel at the university and conference level and polled spectators at sporting events such as basketball and football. We found that the university administration and athletic personnel see the ASU Spirit Squad as value added but spectators had a totally different perspective. The university acknowledges the added value of the Spirit Squad and its necessity. Spectators attend ASU sporting events to support the university and for the entertainment. They enjoy watching the ASU Spirit Squad perform but would continue to attend ASU sporting events even if cheerleaders and dancers were not there.
ContributorsThomas, Jessica Ann (Author) / Wilson, Jeffrey (Thesis director) / Garner, Deana (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description

Melanoma is one of the most severe forms of skin cancer and can be life-threatening due to metastasis if not caught early on in its development. Over the past decade, the U.S. Government added a Healthy People 2020 objective to reduce the melanoma skin cancer rate in the U.S. population.

Melanoma is one of the most severe forms of skin cancer and can be life-threatening due to metastasis if not caught early on in its development. Over the past decade, the U.S. Government added a Healthy People 2020 objective to reduce the melanoma skin cancer rate in the U.S. population. Now that the decade has come to a close, this research investigates possible large-scale risk factors that could lead to incidence of melanoma in the population using logistic regression and propensity score matching. Logistic regression results showed that Caucasians are 14.765 times more likely to get melanoma compared to non-Caucasians; however, after adjustment using propensity scoring, this value was adjusted to 11.605 times more likely for Caucasians than non-Caucasians. Cholesterol, Chronic Obstructive Pulmonary Disease, and Hypertension predictors also showed significance in the initial logistic regression. By using the results found in this experiment, the door has been opened for further analysis of larger-scale predictors and gives public health programs the initial information needed to create successful skin safety advocacy plans.

ContributorsFalls, Nicole Elizabeth (Author) / Wilson, Jeffrey (Thesis director) / Dornelles, Adriana (Committee member) / School of International Letters and Cultures (Contributor) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

We attempted to apply a novel approach to stock market predictions. The Logistic Regression machine learning algorithm (Joseph Berkson) was applied to analyze news article headlines as represented by a bag-of-words (tri-gram and single-gram) representation in an attempt to predict the trends of stock prices based on the Dow Jones

We attempted to apply a novel approach to stock market predictions. The Logistic Regression machine learning algorithm (Joseph Berkson) was applied to analyze news article headlines as represented by a bag-of-words (tri-gram and single-gram) representation in an attempt to predict the trends of stock prices based on the Dow Jones Industrial Average. The results showed that a tri-gram bag led to a 49% trend accuracy, a 1% increase when compared to the single-gram representation’s accuracy of 48%.

ContributorsBarolli, Adeiron (Author) / Jimenez Arista, Laura (Thesis director) / Wilson, Jeffrey (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Until the Supreme Court’s landmark decision in National Collegiate Athletics Association (NCAA) vs. Alston, student-athletes were not allowed to be compensated for the millions of dollars in revenue they generate for universities. While universities cannot directly pay student-athletes, student-athletes can now make money based off their name, image, and likeness

Until the Supreme Court’s landmark decision in National Collegiate Athletics Association (NCAA) vs. Alston, student-athletes were not allowed to be compensated for the millions of dollars in revenue they generate for universities. While universities cannot directly pay student-athletes, student-athletes can now make money based off their name, image, and likeness (NIL). NIL legislation has the potential (and has begun to) change college recruiting with the transfer portal and free agency landscape. Now, schools can bake NIL connections into their recruiting pitch, creating a recruiting renaissance. This research is an empirical study to determine the factors that contribute to an athlete’s NIL valuation and earnings. A hierarchical mixed-model analysis run in SAS also is used to analyze the data. The significance of this study includes providing schools and athletes with vital information pertaining to their fiscal valuation during the recruiting process. The findings can help families and student athletes to better estimate expected NIL earnings.

ContributorsMercado, Erik (Author) / Wilson, Jeffrey (Thesis director) / McCreless, Tamuchin (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Economics (Contributor)
Created2023-05
Description
We created a sufficient database that can be used by the SDA for extensive analysis as well as a starting foundation for further development. The design of the database revolved around the men’s basketball team and includes data for conferences, teams, players, and the historic schedule of teams past performances.

We created a sufficient database that can be used by the SDA for extensive analysis as well as a starting foundation for further development. The design of the database revolved around the men’s basketball team and includes data for conferences, teams, players, and the historic schedule of teams past performances. This design can be used as a template for future sports that would like to be added to the database. The queries we ran that tested the functionality of the database show the utility and accessibility that is possible with the data currently in the database. The visuals included assist our examples by exhibiting how the results gathered by the queries can be transformed into figures that may be more visually appealing than the raw data. We came up with example questions that could be potential questions the SDA may have regarding current and past performance statistics. We expect that as a continuation of this project, the SDA will be able to utilize it to their advantage to analyze and improve the performance levels of other teams.
ContributorsSundar, Mayuri (Co-author) / Adusei, Evans (Co-author) / Consalvo, Joshua (Co-author) / Saunders, Wyatt (Co-author) / Wilson, Zechariah (Co-author) / Moser, Kathleen (Thesis director) / Wilson, Jeffrey (Committee member) / School of Social Transformation (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05