Matching Items (12)

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Factors Affecting Brand Loyalty and Consumer Purchasing Decisions: A Study of the Starbucks Experience

Description

Creating a strong brand enables companies to create a loyal customer base that leads to success and profitability. Companies can acquire this success through the right mix of marketing techniques

Creating a strong brand enables companies to create a loyal customer base that leads to success and profitability. Companies can acquire this success through the right mix of marketing techniques and company strategies that consumers see as important. They may need to think outside of traditional marketing and focus on how they can create a unique experience that their customer will enjoy and only be able to receive from that specific company. The Starbucks Corporation has been able to create this experience that has created an astonishing customer base and loyalty to their brand. Through the initial research of various marketing and sociological perspectives, an experiment was created that could measure whether consumer loyalty was the driving force behind consumer purchases. In order to measure this, it is necessary to distinguish between a desire for the products and a loyalty to the brand.

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Agent

Created

Date Created
  • 2014-05

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The Implications of the 2008 Recession on Birthrates in Arizona

Description

With aggregate background knowledge and best methodology practices from the literature review, this exploratory study seeks to further gather and advance knowledge on the subject of birthrate trends with respect

With aggregate background knowledge and best methodology practices from the literature review, this exploratory study seeks to further gather and advance knowledge on the subject of birthrate trends with respect to the economic conditions affecting the decisions to reproduce. The scope of the study particularly investigates the possible effects of the 2008 downturn of the economy and the concurring home mortgage crisis on birthrates in Arizona.

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Agent

Created

Date Created
  • 2013-05

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Love Your Body [A Non-Profit Prevention Approach to Eating Disorders]

Description

Based on previous research and findings it is proven that a non-profit class to create awareness will be beneficial in the prevention of eating disorders. This analysis will provide significant research to defend the proposed class.

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Agent

Created

Date Created
  • 2012-12

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Process Evaluation of Employee Implementation of Action Programs

Description

The Community Action Research Experiences program integrates the research and teaching mission of Arizona State University by providing services to the community by fostering professional and leadership development of students.

The Community Action Research Experiences program integrates the research and teaching mission of Arizona State University by providing services to the community by fostering professional and leadership development of students. It is hoped that the results of the collaborations with CARE will serve to further an organization's goals and effectiveness. VALLEYLIFE (VL) is a non-profit organization striving to help people with disabilities. VL develops Action Programs for each of its clients, whom they call members, to improve their independent or social skills. Examples of programs that members may work on include tasks such as computer training, visual arts, or writing. VALLEYLIFE lacked the data to evaluate if the developed and implemented Action Programs are properly carried out by the staff in ways that are beneficial to members. Given the problem, this research project sought to conduct a process evaluation of the staff regarding their implementation of the Action Programs. This involved observations of employee-member interactions in performing the Action Programs and an interview of staff measuring their preparedness and confidence in performing the program and their feelings of the programs and how things are run. This research provided the following implications to VALLEYLIFE. VL might consider performing periodic observations and reviews of the program implementation to monitor quality. VL may consider involving staff in program development and revision to create programs that better serve members. VL may consider generating ideas for how they may cooperate when a peer is struggling to keep up with events that happen through the day in the interest of better serving the members. Overall, employees are doing well as they are efficient in carrying out the written programs during program time. They are comfortable with what they are doing, use time effectively, and do their best to help the members. There is always room for improvement however and by considering some of the implications mentioned, VALLEYLIFE and their employees may be able to take action that may hold potential for further improvements in effectiveness.

Contributors

Agent

Created

Date Created
  • 2013-05

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Why Women of Faith Tend to Stay in Abusive Relationships

Description

Women often feel lost within their church community and are overlooking their own health to blend in with conceptions of a perfect marriage that are brought on through stereotypes. Women

Women often feel lost within their church community and are overlooking their own health to blend in with conceptions of a perfect marriage that are brought on through stereotypes. Women of abuse are believing, even if it's a matter of their personal health, they are not allowed to separate from their husband sin-free. This concept holds many spiritual women from taking a crucial step from leaving a dangerous situation. Finally, gender roles and the concept of male power is granting abusive men the chance to control the lives and beliefs of their wives with little fight from religious leaders. In order to help Christian women fighting a losing battle against rough husbands, changes need to be made. The education of the clergy and faith communities that may be the first step for many women reaching out for help is vital. First, sermons and lectures need to change to place an emphasis on the equality that is preached throughout the Bible. Second, a solution, such as annulment for abusive marriages, needs to be accepted by the Christian church in order to free women of their vows. At last, a wider knowledge of how common this unfortunate scenario is needs to be expressed throughout the Christian Community. Too many women believe that they are alone, and this is causing them to create unrealistic stereotypes about marriage. By addressing these major issues found throughout the Christian faith there is a better chance that women will start to speak up and find the courage to get out.

Contributors

Agent

Created

Date Created
  • 2016-05

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Testing Rational Choice Theory through Arizona's "Move Over Law"

Description

States nationwide have implemented "Move Over Laws" to try and increase roadway safety, yet even with these laws, hundreds of people are killed each year while working in and roadways.

States nationwide have implemented "Move Over Laws" to try and increase roadway safety, yet even with these laws, hundreds of people are killed each year while working in and roadways. In Arizona, the "Move Over Law" requires drivers approaching a stopped vehicle displaying flashing lights to "move over" or "slow down." However, not everyone complies with this enacted law, and the purpose of this study is to observe how approaching drivers behave when presented with various scenarios. Scenarios involved the use of different police car types (marked or unmarked), light displays (no lights, hazards, or emergency lights), and the advertisement of Arizona's "Move Over Law" (signboard or no signboard). Associated risk varied with each scenario, and according to rational choice theory, a driver's behavior should minimize risks and maximize benefits. Under the hypothesis that police presence impacts driving behavior, the expectation was that driver compliance through "moving over" and/or slowing down would be highest when a marked police car or emergency lights were used. Also hypothesized was that awareness impacts compliance with the thought that increasing awareness by using a signboard would increase "move over" percentages and decrease speeds. From the test site along State Highway 260 in Payson, Arizona, the results indicate that car type and light display impact driving behavior. The use of the marked car or emergency lights generally had higher adjusted compliance, higher "move over" percentages, and lower speeds than when the unmarked car or no lights were tested. Looking at how awareness influences behavior, the use of the signboard had a greater impact when the unmarked car was used as opposed to the marked car. Based on the results, both hypotheses were supported.

Contributors

Agent

Created

Date Created
  • 2017-05

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The Theory of Diffusion of Responsibility and Social Factors Affecting Helping Behavior

Description

The theory of diffusion of responsibility has for years sparked social and psychological scientists' interest. Interest in why it occurs and in what contexts, have sparked a great deal of

The theory of diffusion of responsibility has for years sparked social and psychological scientists' interest. Interest in why it occurs and in what contexts, have sparked a great deal of investigation over a broad range of assumptions. Various researchers support ideas behind gender differences, racial disparities, internal ideation of bystanders, and settings among which helping behavior is more or less likely to occur. Strong correlation between variables has shed light on this phenomenon, offering significant support behind it. The significance of this phenomenon is evident in that life and death could potentially be of consequence; therefore, one would believe that awareness about the theory of diffusion of responsibility is crucial to investigation.

Contributors

Agent

Created

Date Created
  • 2012-05

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Formulation of Logic Model & Evaluation Plan for CPLC Insurance Program: A Collaboration Between Chicanos Por La Causa and the C.A.R.E. Program at the T. Denny Sanford School of Social and Family Dynamics, Arizona State University

Description

There is a widespread inequality in health care access and insured rates suffered by the Latino, Spanish-speaking population in Arizona, resulting in poor health measures and economic burden. The passage

There is a widespread inequality in health care access and insured rates suffered by the Latino, Spanish-speaking population in Arizona, resulting in poor health measures and economic burden. The passage of the Affordable Care Act in 2010 provided mechanisms to alleviate this disparity, however, many Latino communities lack accessible information and means to gain access to health insurance enrollment. Chicanos Por La Causa (CPLC) is a community based organizing that provides many services to low-income communities across Arizona, one of which is the CPLC Insurance Program. In collaboration with the Community Action Research Experiences (CARE) at Arizona State University, the program was studied to help address the need of a LOGIC model and evaluation plan to determine its effectiveness. Interviews with three executives within CPLC were conducted in conjunction with a literature review to determine the inputs, strategies, outputs, and outcomes of the LOGIC model that drive CPLC Insurance's mission. Evaluation measures were then created to provide the necessary quantitative data that can best show to what degree the program is achieving its goals. Specifically, the results indicated the key outcomes that drive the LOGIC model, and an evaluation plan designed to provide indicators of these outcomes was produced. The implications of this study are that the suggested data collection can verify how effectively the program's actions are creating positive change, as well as show where further improvements may be necessary to maximize effectiveness.

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Created

Date Created
  • 2016-05

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Finding the Self: Exploration of Societal Institutions and Forces on Family Overshadowing

Description

This thesis aims to explore the power that my personal struggle with sibling overshadowing and bullying had on my personal development, perspective, and character. To accomplish this analysis, I review

This thesis aims to explore the power that my personal struggle with sibling overshadowing and bullying had on my personal development, perspective, and character. To accomplish this analysis, I review many current theories in the areas of self-identity, self-confidence, and sibling relationships. I find that there exist theories from psychologists and sociologists, such as Stets, Brody, Kohlberg, and Hetherington, that can provide insight as to why I felt as I did. I discover scientific concepts that explain my stress from being constantly compared to very accomplished siblings. Also, I find that there exists significant research that confirms my inability to trust compliments and feedback in light of at-times low self-esteem. In this personal story, I will apply sociological truths to help decipher my struggle with academic achievement and overshadowing, confidence, and identity. The hope is that this explanation may provide assistance to others in similar circumstances.

In Section 1, I highlighted the 8-year struggle that I faced that had a central focus and emphasis on bullying. I discussed many important ideals, including how grave the bullying in elementary and middle school was and how it shaped me as an individual. I also discussed how sibling overshadowing and comparison contributed to my struggle and growth over the 8-year period in chronological order.

After telling the story in Section 1, I then discussed and did an unbiased theory exploration that attempted to discuss and uncover the theories, relationships, and trends found across three central “themes” presented in Section 1: Sibling Relationships, Self-Identity, and Self-Confidence. I discussed what theories were argued and presented across many famous and well-known researchers, how their work relates to the central theme of interest, and how these theories relate to each other. I found that there were many theories from Stets, Brody, Kohlberg, and Hetherington that provided insight as to why I felt weak and frail. I also found that there was significant research that confirmed my inability to trust compliments and feedback. I lastly discussed some opposing theories by individuals who argued against these same ideas along with the respective amount of weight that they carry over others.

In Section 3, I then took the theories, trends, and relationships presented on these themes in Section 2 from various researchers and integrated them with Section 1, my life experience. Section 3 represents a hybrid discussion of how the theories argued, debated, and explored by researchers relate specifically to moments throughout my life and 8-year struggle. In this section, my goal is to help readers understand how these theories can or can’t relate to someone’s personal experience. I also discussed which theories carry more weight than others based on the volume of research conducted.

Contributors

Agent

Created

Date Created
  • 2019-12

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A Child's Ability to Learn Emotion Understanding and Coping Strategies

Description

Self-regulation in the form of coping with emotions is something that most people have effectively adapted to by adulthood. This is an organically learned process that begins in early childhood

Self-regulation in the form of coping with emotions is something that most people have effectively adapted to by adulthood. This is an organically learned process that begins in early childhood through play, parenting, education, and peer interactions. This study examines whether six children aged 4-5 (M age= 4.72, SD= 0.372, 50% female, 100% Caucasian) are able to understand basic emotions and how to cope with them through one of two protocols. The conditions were either directive instruction or embodied cognition, and children were evaluated with a pre and post-test measure. Findings did not indicate any significant effect of the conditions on memorizing coping mechanisms, nor did it indicate that there was a significant improvement in emotion understanding following the sessions. These findings were limited by the sample size and participant interest.

Contributors

Agent

Created

Date Created
  • 2017-12