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Children today are being primed with technology at very young ages, leading to a more digitally focused lifestyle. Tangentially, today's digital culture has led to the increase of online shopping rather than in-store shopping. A group of students at Arizona State University's Innovation Space program, in partnership with Disney Consumer

Children today are being primed with technology at very young ages, leading to a more digitally focused lifestyle. Tangentially, today's digital culture has led to the increase of online shopping rather than in-store shopping. A group of students at Arizona State University's Innovation Space program, in partnership with Disney Consumer Products, set out to create a children's product that bridged the physical-digital gap, and encouraged outdoor activity. The result of their work was Blitz: a versatile, outdoor gaming console that brings traditional outdoor fun into the digital world. This thesis and paired creative project are an extension of the research and development done by the Blitz team. The purpose of this additional research is to discover how parents and children shop online in to design a website to market and sell the Blitz gaming system. Some of the topics covered include visual design, functionality, user interaction, and marketing tactics. The goal is not to develop advertising tactics to manipulate children, but to find the best ways to design for, and market children's products.
ContributorsPoindexter, Devin Alan (Author) / Fehler, Michelle (Thesis director) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-12
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Description
This century has brought about incredible advancements in technology and academia, changing the workforce and the future leaders that will drive it: students. However, the integration of digital literacy and digital tools in many United States K\u201412 schools is often overlooked. Through "Exploring the Digital World," students, parents, and teachers

This century has brought about incredible advancements in technology and academia, changing the workforce and the future leaders that will drive it: students. However, the integration of digital literacy and digital tools in many United States K\u201412 schools is often overlooked. Through "Exploring the Digital World," students, parents, and teachers can follow the creatures of this story-driven program as they learn the importance of digital literacy in the 21st century.
ContributorsRaiton, Joseph Michael (Author) / Fehler, Michelle (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2015-05
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Description
As technology becomes more available to the public, cybercriminals are able to utilize these tools to circumvent outdated modes of protection and steal this information. My aim with my thesis is to understand the effects of cyberterror and cybercrime on the United States and the world and help spread awareness

As technology becomes more available to the public, cybercriminals are able to utilize these tools to circumvent outdated modes of protection and steal this information. My aim with my thesis is to understand the effects of cyberterror and cybercrime on the United States and the world and help spread awareness to the public and encourage proactivity in taking the proper steps to protect your information and stop those who would try and take it.
ContributorsLeung, Kevin (Author) / Fehler, Michelle (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / The Design School (Contributor)
Created2015-05
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Description
Censorship is used as a structure to limit the ability of minority social groups to share opinions and ideologies. This in turn constricts our view of reality. My creative project educates the public about the different forms censorship takes. It also provides a space for people to speak uncensored in

Censorship is used as a structure to limit the ability of minority social groups to share opinions and ideologies. This in turn constricts our view of reality. My creative project educates the public about the different forms censorship takes. It also provides a space for people to speak uncensored in an effort to protect their right to be heard.
ContributorsEngler, Jessie Christine (Author) / Fehler, Michelle (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2015-05
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Description
Students' health is directly affected by concussions received while playing sports. While concussions are an increasingly talked about topic in professional sports there are still millions of youth athletes who sustain concussions every year. My creative project takes a look at the education of concussions and how schools can hel

Students' health is directly affected by concussions received while playing sports. While concussions are an increasingly talked about topic in professional sports there are still millions of youth athletes who sustain concussions every year. My creative project takes a look at the education of concussions and how schools can help minimize the impact concussions can have on their students.
ContributorsJackson, Benjamin Thomas (Author) / Fehler, Michelle (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2015-05
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Description
College is an exciting time in a young student's life filled with many new experiences and opportunities for self-discovery. It also comes with a variety of challenges and stressors that must be traversed in a way that is healthy and beneficial for the student. During this time a variety of

College is an exciting time in a young student's life filled with many new experiences and opportunities for self-discovery. It also comes with a variety of challenges and stressors that must be traversed in a way that is healthy and beneficial for the student. During this time a variety of pressures may arise that lead to the onset of eating disorders. The purpose of this study is to discover students' awareness of the eating disorder resources available at Arizona State University (ASU) and design a series of creative documents based on the less-known resources that are available. This study used data from the ASU Wellness department, a primary research study done at ASU, as well as data from the National Eating Disorders Association (NEDA). Findings indicate that ASU is not effectively promoting its resources to students. However, by implementing the marketing strategies discussed here, it is possible to educate students and in turn introduce them to resources that could drastically improve their health.
ContributorsHilton, Caitlin M (Author) / Ostrom, Amy (Thesis director) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor)
Created2015-05
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Description
This thesis examines the importance of graphic design in the marketing profession, with an emphasis on the necessity of specific graphic design skills in the acquisition of an entry-level marketing position or internship. The research begins with a thorough examination of various job posts requiring a marketing degree and a

This thesis examines the importance of graphic design in the marketing profession, with an emphasis on the necessity of specific graphic design skills in the acquisition of an entry-level marketing position or internship. The research begins with a thorough examination of various job posts requiring a marketing degree and a detailed analysis of how certain changes in the marketing landscape are causing graphic design skills such as the Adobe Creative Suite to be important in entry-level marketing. The thesis then discusses and critiques what actions are being taken by universities across the United States to address the issue of marketing undergraduates not feeling prepared to enter the workforce. Using these actions as a basis, the thesis then concludes with recommendations for universities in general, recommendations specific to Arizona State University, and recommendations for students given these new insights regarding graphic design. Some of these university recommendations, which also apply to ASU, include creating an interdiscplinary degree program, improving or changing current major or minor programs to integrate the two disciplines, implementing new courses, and encouraging students to use a variety of low-cost, online resources. The student recommendations include searching for degree programs with design-related major and minor offerings, pursuing a minor in a design-related area, utilizing online learning resources and approaching design students and faculty for individualized instruction.
ContributorsGebhardt, Kayla Lynn Mikell (Author) / Ostrom, Amy (Thesis director) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2014-05
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DescriptionStudies have shown that less than 50% of Americans are satisfied with their work. Career satisfaction can benefit many facets of a worker's life. My thesis looks at career satisfaction as more than an ideal and motivates others to discover how it can work to better their own life.
ContributorsDe La Cruz, Evelyn Krystal (Author) / Fehler, Michelle (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2015-05
Description

Invasive species are non-native plants or animals that harm the environment, economy, and even human health. These species are introduced to new environments where they have no natural predators or competitors to keep them in check. As a result, they grow and reproduce quickly, outcompeting and displacing native species. Invasive

Invasive species are non-native plants or animals that harm the environment, economy, and even human health. These species are introduced to new environments where they have no natural predators or competitors to keep them in check. As a result, they grow and reproduce quickly, outcompeting and displacing native species. Invasive species can also damage crops, infrastructure, and property, leading to significant economic losses. Moreover, some invasive species can carry diseases that can affect human health. As the leading cause of biodiversity loss according to the IUCN Red List, controlling and preventing the spread of invasive species is critical to protecting biodiversity and maintaining a healthy environment.

ContributorsTullo, Elizabeth (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / School of Life Sciences (Contributor)
Created2023-05
ContributorsTullo, Elizabeth (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / School of Life Sciences (Contributor)
Created2023-05