Matching Items (611)
Description
Although the social network site (SNS) Facebook achieved great success around the world, in China, it was over taken by the local website Kaixin001. Using comparative analysis and interviews, this thesis compared the architecture of the two websites and Chinese users' attitude towards them. From one side, the result indicates that they are almost the same, but not quite. Kaixin001 is a copycat which adapts to local cultures and political regulations. From the other side, the research also highlights that people associate Kaixin001 with a game platform rather than a social tool. It suggests that there are two layers of digital divide: access and utilization. Chinese users can not get equal access because of the Great Firewall. At the same time, unlike western users, they are fond of playing games, listening music and other functions, rather than creating original content or building social capital. Therefore, the SNS utilization is not equal. Because of regulations and self-surveillance, their SNS use is enjoying the apolitical does not challenge the Chinese state. At the end of the thesis, the author points out the limitations of this research. As Internet-mediated qualitative research, this study lacks extended time and samples to explore the SNSs in global context. Further research is needed to collect extended samples. Moreover, the users' dependence on social network websites may be addressed to seek more comprehensive and deeper understanding of SNS.
ContributorsQin, Yuchun (Author) / Wise, Greg (Thesis advisor) / Kassing, Jeffrey (Committee member) / Waldron, Vincent (Committee member) / Mean, Lindsey (Committee member) / Arizona State University (Publisher)
Created2011
Description
This study examines long-distance relationships between grandparents and their adolescent grandchild through the qualitative identification and analysis of relational turning points and trajectories. A sample of 30 grandparents yielding 99 individual turning points allowed for an in-depth understanding of these relational constructs that previous research neglects to explore from the perspective of a grandparent. A constant comparative analysis of these turning points reveals 8 distinct categories of relational turning points including Spending Time Together, Family Relational Dynamics, Geographic Distance, Lack of Relational Investment, Use of Technology, Relational Investment, Lack of Free Time, and Grandchild Gaining Independence. These turning points vary in how they positively or negatively impact relational closeness between participants and their grandchildren. The use of Retrospective Interview Technique (RIT) yields 30 individual relational trajectory graphs categorized into five trajectories including Decrease in Closeness, Increase in Closeness, Multidimensional Changes in Closeness, Minimal Changes in Closeness, and Consistent Relational Closeness. Results provide theoretical contributions to aging and family literature as well as practical findings pertaining to current and future grandparents. These implications as well as suggestions for future research are discussed.
ContributorsBangerter, Lauren Reed (Author) / Waldron, Vincent (Thesis advisor) / Kassing, Jeffrey (Committee member) / Kelley, Douglas (Committee member) / Arizona State University (Publisher)
Created2012
Description
The discussion board is a facet of online education that continues to confound students, educators, and researchers alike. Currently, the majority of research insists that instructors should structure and control online discussions as well as evaluate such discussions. However, the existing literature has yet to compare the various strategies that instructors have identified and employed to facilitate discussion board participation. How should instructors communicate their expectations online? Should instructors create detailed instructions that outline and model exactly how students should participate, or should generalized instructions be communicated? An experiment was conducted in an online course for undergraduate students at Arizona State University. Three variations of instructional conditions were developed for use in the experiment: (1) detailed, (2) general, and (3) limited. The results of the experiment indentified a pedagogically valuable finding that should positively influence the design of future online courses that utilize discussion boards.
ContributorsButler, Nicholas Dale (Author) / Waldron, Vincent (Thesis advisor) / Kassing, Jeffrey (Committee member) / Wise, John (Committee member) / Arizona State University (Publisher)
Created2012
Description
This thesis explores the relationship between sports and human rights based on United Nations reports and literature within the growing Sport for Development and Peace (SDP) sector. Recognizing the benefits of sport (including physical activity and play), SDP posits sport as an effective tool for achieving humanitarian, development, and peace objectives. Inspired by the Leukemia and Lymphoma Society's (LLS) Team in Training (TNT) sports charity training model, which provides participants valuable coaching in exchange for charity fundraising, this research looked at the contribution of TNT and endurance sports to SDP for individual and social change. Interviews were conducted with TNT staff and team members (who are recent or current participants of the program) in order to find out specific reasons about why people join the program and to identify the benefits of combining endurance training with charity fundraising and what impacts this had on personal life goals and challenges. Using thematic analysis to identify key themes from the interview data, the study acknowledged the program's successes in developing endurance athletes and raising money for LLS research and services but also found an additional dimension to the merit of the program. The accomplishment of completing four months of training culminating in the completion of an endurance event with the support of team mates and coaches provides a life changing experience for participants. The study concludes that positive impacts of the TNT program can be applied to other organizations, causes and social issues. In particular it showed how endurance sport not only has physiological benefits but can be used as a method of healing and reconciliation, can aid in advocacy and awareness, and promote individual development.
ContributorsAdviento, Laura Marie (Author) / Mean, Lindsey (Thesis advisor) / Elenes, Alejandra (Committee member) / Kassing, Jeffrey (Committee member) / Arizona State University (Publisher)
Created2012
Description
ABSTRACT
Elite experience and careers in judged female sports complicate the binary categories of retirement while they are especially exposed to cultures of abuse, pressure and subjectivity. This thesis is comprised of multiple voices and experiences from the elite female athletic perspective, including my autoethnographic narrative. Highlighted and discussed are the topics of sexual assault and abuse, family pressure on children to do and excel at sport, the National Team experience representing the United States and subjected bodies and judging. It is an aim of this thesis to culminate all of those factors in the final chapter and hold that the experience and the cultures of athletic identity within synchronized swimming, gymnastics and figure skating not only cannot be explained by current research on athletic identity through retirement but have the capability to retire undeveloped young women by overdeveloped athletic identities. Through a sampling of voices and experiences across different female judged sports, over three decades, the reader will observe similarities that cause these sports to have a culture of solidarity through the aspects they hold in common with each other. The narrative highlights pivotal moments in the lives of the elite female athlete within these sports, which add to the calculation of their athletic identities and the lack of their personal identities. Through reflection and analyses of not only my story, but the interviewees from my original research and that of Joan Ryan’s as well, I aim to voice a mutual experience of elite athletes. Consisting of multiple factors throughout many years we will see through my autoethnography, paralleling with other voices and experiences, how it all intersects and contributes to this: Who am I now and where do I go from here?
Elite experience and careers in judged female sports complicate the binary categories of retirement while they are especially exposed to cultures of abuse, pressure and subjectivity. This thesis is comprised of multiple voices and experiences from the elite female athletic perspective, including my autoethnographic narrative. Highlighted and discussed are the topics of sexual assault and abuse, family pressure on children to do and excel at sport, the National Team experience representing the United States and subjected bodies and judging. It is an aim of this thesis to culminate all of those factors in the final chapter and hold that the experience and the cultures of athletic identity within synchronized swimming, gymnastics and figure skating not only cannot be explained by current research on athletic identity through retirement but have the capability to retire undeveloped young women by overdeveloped athletic identities. Through a sampling of voices and experiences across different female judged sports, over three decades, the reader will observe similarities that cause these sports to have a culture of solidarity through the aspects they hold in common with each other. The narrative highlights pivotal moments in the lives of the elite female athlete within these sports, which add to the calculation of their athletic identities and the lack of their personal identities. Through reflection and analyses of not only my story, but the interviewees from my original research and that of Joan Ryan’s as well, I aim to voice a mutual experience of elite athletes. Consisting of multiple factors throughout many years we will see through my autoethnography, paralleling with other voices and experiences, how it all intersects and contributes to this: Who am I now and where do I go from here?
ContributorsHaylor, Alyson (Author) / Colbern, Allan (Thesis advisor) / Mean, Lindsey (Committee member) / Kassing, Jeffrey (Committee member) / Arizona State University (Publisher)
Created2019
Description
This paper will be exploring a marketing plan for a Kpop Fan artist, Jennifer Lee. Kpop is a genre of music originating from South Korea that provides a whole-package entertainment. Fan artists are producers who create produce for the consumption and purchase of other Kpop fans. The paper will consider segmentation and the products and platforms that best target them in order to maximize revenue. A survey was performed with a sample size of 314 participants to find out consumer behavior and preference as well as producer situation. Consumers come from both the United States and abroad. Customers come directly and almost exclusively from followers. Therefore, increasing the number of followers on Instagram is essential to increasing revenue. Jennifer has time, resource, and ability constraints, while the market has limited potential. The conclusion is that Jennifer should become more organized as a business. To grow her following, she should cater more towards the most popular fandoms (BTS), make art tutorials, consider collaborations, and better inform followers of her products/services available for purchase. The social media platforms key to marketing Jennifer's products are Instagram and Twitter. Other platforms to be used to increase exposure are Tumblr, Amino Apps, DeviantArt, Reddit, and YouTube. She must also declutter all of these virtual storefronts of unnecessary content to varying degrees in order to build ease of access and a trustworthy brand image. The best platforms for transaction is a personal store, RedBubble (a website that allows users to sell a variety of products with their uploaded images printed onto them), Patreon, and in-person at conventions.
ContributorsXu, Everest Christine (Author) / Eaton, Kathryn (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In recent years, companies have been expanding their business efforts on a global scale. This project explores this expansion of American-based multinational corporations (MNCs) in Ireland, and the comparison of how their culture motivation in the workplace. We did a cultural study using Hofstede and Trompenaars' cultural dimensions of the two countries then used McClelland's Needs Theory, Equity Theory, and Herzberg's Motivation-Hygiene Theory in order to create three research questions. (1) How does the manager define success for the firm as a whole and for their employees, (2) How is the definition of success reflected in the company's corporate culture (i.e. values, norms and practices), along with how cultural values, norms and practices affect the company, and (3) How do external forces (i.e. governmental factors, workplace technology, etc.) affect the workplace environment and motivation for employees? With these we hypothesized that for research question 1, we hypothesized that from our study of Hofstede's and Trompenaars' cultural frameworks, Irish employees will show a greater tendency to favor affiliation, nAff, as opposed to a need for achievement, nAch, in American employees, according to McClelland's Needs Theory. For research question 2, we predicted that motivation would be administered through style of feedback to employees and office norms, such as autonomy, flexible hours, and work-life balance. For research question 3, we hypothesized that Ireland would have an impact from external factors such as government and technology, whereas the U.S. employees would face no clear impact. We conducted eight, qualitative interviews using a questionnaire, either in person or via video conference. The interviewees were all managers in some facet and have all had some international experience. Through the analysis of the interviews, we found that the Irish employees focused on how employees are able to help or contribute to a group (nAff), instead of looking at how the contribution of a group can be used to meet individual goals (nAch). The American companies reflected Trompenaars' definition of individualism in which employees focus on collaborating in teams, as long as individual goals are met, and benchmarked collaboration as a performance measure, tying in the need for achievement, for research question one. For the second research question, we found that employees in Ireland had a focus on teamwork in the workplace and much higher respect for work-life balance. American firms, in contrast, had a greater focus on making sure employees were contributing, meeting their goals, and getting their work done. While American firms did acknowledge work-life balance and its importance, there was a priority for coming in early and/or staying late to make sure a job got done. Findings for our third question showed that government factors did impact Ireland more, due to labor laws such as required vacation days in Ireland, and that technology had less of an impact than expected, for both countries. More importantly was our finding that the companies in Ireland were greatly impacted by the decisions made by the business executives in the United States.
ContributorsSong, Jenny Jungwon (Co-author) / Brown, William (Co-author) / Arrfelt, Mathias (Thesis director) / Moore, James (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper looks at the growth of influencer marketing in application and how it has shifted the relationship between brands and consumers. Barriers to enter the space and methods of practice are discussed and analyzed to project the accessibility of obtaining influencer status. Best practices for brands and influencers are outlined based on research, and key findings are analyzed from interviewed participants that play an active role in the field. Another component of the paper includes the discussion of the significance of platform dependence regarding influencers and brands using social media channels to reach consumers. The dynamic of the relationship that exists between consumers, brands and platforms is demonstrated through a model to demonstrate the interdependence of the relationship. The final component of the paper involves the exploration of the field as an active participant through an experiment that was conducted by the researcher on behalf of the question: can anyone be an influencer? The answer to this question is explored through personal accounts on the journey during an eight month process of testing content creation and promotion to build awareness and increase engagement. The barriers to enter the space as an influencer and to collaborate with brands is addressed through the process of testing tactics and strategies on social channels, along with travel expeditions across Arizona to contribute to content creation purposed into blog articles. The findings throughout the paper are conclusive that the value of influencer marketing is increasing as more brands validate and utilize this method in their marketing efforts.
ContributorsDavis, Natalie Marie (Author) / Giles, Bret (Thesis director) / Schlacter, John (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05