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- Creators: Department of Marketing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
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Description
This analysis aimed to understand how and why certain representations of fraternity and sorority life are consistently used in media texts. Throughout this thesis I analyzed various media including films, a television series, a documentary, and coverage of a news story and found that fraternity and sorority representations reinforce different social issues. Additionally, this thesis discusses how fraternities and sororities are framed in the media texts as institutions which force members to abide by larger societal norms and gender roles. Stigmas and social issues surrounding fraternity and sorority life including hazing, violence, and toxic masculinity, femininity and feminism, diversity and racism, and partying, power and misogyny are the focus of many of the media used in this study. This thesis analyzed how media use these topics to generalize representations of fraternity and sorority life members and to perpetuate normalized gender roles and dominant narratives about race and sexuality.
ContributorsLockhart, Christine (Author) / Himberg, Julia (Thesis director) / Dove-Viebahn, Aviva (Committee member) / Department of English (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Binaural beat therapy is one acoustics technique used in music; a technique utilized in the music most people listen to when they have trouble sleeping or concentrating. The binaural beats technique, along with other therapeutic methods in music, have always fascinated me. This topic is something that I’ve wanted to research for some time. So for this creative project I want to challenge myself. I am going to learn how to produce music intended for musical therapy. I’ll be implementing methods based on my research. I hope to produce a piece of music that can help others. My goal is to create a song that has the potential to be added to the vast online library of therapeutic music.
ContributorsRaymond, Connor Nelson (Author) / Gray, Nancy (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This thesis has two goals. The first is to explore and report on the state of the fashion and fashion business industry today. And the second is to propose a degree program plan, informed by the first goal, that will adequately prepare an Arizona State University student for a career in the fashion business industry. Keeping these two goals in mind, the thesis that follows looks at the industry through an academic and innovative lens. Primary and secondary research enforces these lenses and reveals the importance of a four-year university that provides students with a comprehensive experience, one that provides students with academic and experience-based opportunities. In order to best prepare students for a career in the intended industry. In order to best prepare students for a career in the intended industry, this thesis proposes that a combination of hands-on experiences, networking/mentoring programs, and project-based courses be implemented. This can be achieved by a final degree plan that offers key courses related to business such as fashion branding and an elective portfolio focused on fashion from the Herberger Institute for Design and the Arts and the W.P. Carey School of Business.
ContributorsSearight, Caroline Frances (Author) / Ostrom, Amy (Thesis director) / Sewell, Dennita (Committee member) / School of Art (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Historically, advertising was best when it was informative because people did not look at advertising for entertainment. Stories, however, were helpful in selling products and promoting trials. Advertising has since evolved with society. Copious amounts of research still go into advertising but some old principles get left in the past. Some can be adapted to today’s digital world while others simply do not ring true anymore. Today, the best of the best showcase in the Super Bowl. This has proven to be very beneficial to those that dazzle and entertain viewers.
The USA Today Ad Meter has been used for decades to rank Super Bowl ads and can show us what works well. All ads that run during the Super Bowl are rated by thousands of viewers and then ranked based on average ratings. The Ad Meter is the most used tool to look at these ads and discern what viewers enjoyed seeing. Entertaining ads do very well on the Ad Meter while informational and simple ads often sink. The Ad Meter does a good job telling advertisers what worked but it does not tell us why it worked or what people want to see.
These entertaining ads do well on the ad meter because, according to the following research study, people prefer entertainment in Super Bowl advertising, whether the product is relevant or not. People are willing to watch a Super Bowl ad that is longer than a normal ad would be because they expect entertainment and the length allows for a story to develop. People also have a strong preference for humorous Super Bowl ads but the emotional/meaningful ads that make it into the top 5 are almost the exception to the rule because the results of the research performed here show very little preference for these ads. While the Super Bowl still seems to be a beneficial way to advertise, the price is a big barrier to entry. Luckily, digital culture gives smaller businesses the power to capture viewers in other ways. The study’s findings suggest that many younger participants often just watch Super Bowl ads on YouTube after the game. Younger people are also watching the Super Bowl less and becoming numb to scrolling through ads on social media. It is important, now more than ever, for advertisers to have attention grabbing tactics for a generation with such short attention spans. Advertisers need to follow the trends to keep up with social media, but it will be worth it.
The USA Today Ad Meter has been used for decades to rank Super Bowl ads and can show us what works well. All ads that run during the Super Bowl are rated by thousands of viewers and then ranked based on average ratings. The Ad Meter is the most used tool to look at these ads and discern what viewers enjoyed seeing. Entertaining ads do very well on the Ad Meter while informational and simple ads often sink. The Ad Meter does a good job telling advertisers what worked but it does not tell us why it worked or what people want to see.
These entertaining ads do well on the ad meter because, according to the following research study, people prefer entertainment in Super Bowl advertising, whether the product is relevant or not. People are willing to watch a Super Bowl ad that is longer than a normal ad would be because they expect entertainment and the length allows for a story to develop. People also have a strong preference for humorous Super Bowl ads but the emotional/meaningful ads that make it into the top 5 are almost the exception to the rule because the results of the research performed here show very little preference for these ads. While the Super Bowl still seems to be a beneficial way to advertise, the price is a big barrier to entry. Luckily, digital culture gives smaller businesses the power to capture viewers in other ways. The study’s findings suggest that many younger participants often just watch Super Bowl ads on YouTube after the game. Younger people are also watching the Super Bowl less and becoming numb to scrolling through ads on social media. It is important, now more than ever, for advertisers to have attention grabbing tactics for a generation with such short attention spans. Advertisers need to follow the trends to keep up with social media, but it will be worth it.
ContributorsGriffin, Karina (Author) / Montoya, Detra (Thesis director) / Giles, Charles Bret (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The goal of this thesis is to find information to further develop understandings of male customers in the cosmetic and personal care industry. The methods and results are aimed to help direct marketers and product developers create more successful business expeditions in the future. The thesis is based off of an online Qualtrics survey created and distributed to male Arizona State University students enrolled in a Marketing Principles class and then appropriately analyzed with SPSS and Qualtrics data tools. The quantitative survey allowed an investigation of external and internal factors in male respondents’ personal lives and how that may translate into their skincare purchasing practices. Rather than asking what products consumers want, this survey aimed to find significant and influential factors behind young male interest in these products. After analyzing the responses the key implications are that social stigma, and perceptions of attractiveness and self-confidence are not the largest inhibitors for men, but rather that their relationships with others have the most significant influence over their use of skincare products.
ContributorsStroh, Jamie (Author) / Eaton, John (Thesis director) / Lee, Sanghak (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Political polarization is at an all-time high in the United States and people are more polarized in their beliefs than ever. The issue of polarization is one of the most divisive conflicts in America today. The following honors thesis analyzes how political polarization affects voter emotions and behaviors. To study this, I expose participants to a high polarization news article and a low polarization news article and observe the results. Out of the test came two key findings. The first is that participants who identify as Independents were much more likely to feel inspiration in a high polarization context than in a low polarization context. The second is that in a high polarization condition, Democrat and Republican participants felt more connected to their own parties compared to the control condition.
ContributorsSharp, Harrison (Author) / Mandel, Naomi (Thesis director) / Eaton, Kathryn (Committee member) / School of Politics and Global Studies (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.
ContributorsMarker, Sierra Kamalani Akiko (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This thesis project is an introspective review of the author’s childhood and family life, as one of her siblings is on the severe end of the Autism Spectrum Disorder (ASD). The siblings of a special needs child are impacted in many different ways, emotionally and behaviorally, and the sibling experience is directly influenced by the dynamics of this relationship. Additionally, family composition has the largest impact on the experiences of the typically developing child, and the roles generally found within a family may be altered by the presence of a special needs child. To determine the validity of this statement, a literature review supplemented by research will be presented in this dissertation.
The purpose of this thesis was to determine the effects of growing up with a special needs child, questioning if there were a set number of outcomes that each typically developing sibling would manifest, and determining if family composition was impactful on these as well.
To frame the literature review, the author establishes that she has an older sibling who rejects the idea that having a special needs sibling had any effect on her life or personality, which is a juxtaposition to the outlook of the author herself. By analyzing research and composing a list of effects on typically developed siblings; such as, increased responsibility; having to grow up quickly; taking on caregiving roles for older siblings; a survey was created to be sent to participants who were either parents or siblings of a special needs person. By including both parents and siblings, two perspectives could be compared--that of the sibling experiencing the change, and the parent who watches it happen. After distribution of the surveys, there were six (6) valid responses.
The findings ranged from a multitude of similarities among older siblings and then parents, but the literature had no information on siblings younger than the special needs child. It was connected that children with an adopted younger special needs sibling have a more difficult adjustment than do biological siblings. Additionally, older siblings feel nearly unanimously that they had to grow up quicker to take on some caregiver roles.
The purpose of this thesis was to determine the effects of growing up with a special needs child, questioning if there were a set number of outcomes that each typically developing sibling would manifest, and determining if family composition was impactful on these as well.
To frame the literature review, the author establishes that she has an older sibling who rejects the idea that having a special needs sibling had any effect on her life or personality, which is a juxtaposition to the outlook of the author herself. By analyzing research and composing a list of effects on typically developed siblings; such as, increased responsibility; having to grow up quickly; taking on caregiving roles for older siblings; a survey was created to be sent to participants who were either parents or siblings of a special needs person. By including both parents and siblings, two perspectives could be compared--that of the sibling experiencing the change, and the parent who watches it happen. After distribution of the surveys, there were six (6) valid responses.
The findings ranged from a multitude of similarities among older siblings and then parents, but the literature had no information on siblings younger than the special needs child. It was connected that children with an adopted younger special needs sibling have a more difficult adjustment than do biological siblings. Additionally, older siblings feel nearly unanimously that they had to grow up quicker to take on some caregiver roles.
ContributorsHarfst, Rachel (Author) / Desch, Timothy (Thesis director) / Gallo, Amy (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Animal testing is a social issue often forgotten because it does not directly affect the individual on a daily basis. I believe animal testing is an important issue to combat because these animals cannot speak for themselves. I focused the entirety of my senior year on creating projects within the Visual Communication Design program centered around animal testing. I felt it would be powerful to approach animal testing through visual communication design because it allows for the audience to digest the issue in a well-designed fashion, while also being informative. In the Fall of 2019 I designed and constructed a fully functional clock that highlighted the unaccounted for animal lives lost due to animal testing, specifically within the United States. In the Spring of 2020 I completed a virtual exhibit space advocating for individuals to switch to a cruelty-free lifestyle through the products they employ in their daily lives. This exhibit space was originally meant to be built and displayed in person, but due to COVID-19 this was unable to happen. Instead, I was able to work through this setback and construct an augmented reality exhibit. To view this and a process book of creating this virtual exhibit space, visit https://asudesignshow.com/Riley-Padua-Cruelty-Free-Beauty. Finally, I created a book to document the work I created within my senior year with an additional section dedicated to the social issue of animal testing. It is my hope that through my designs and throughout my life that I can be a voice for these animals and work to fight for the end of animal testing.
ContributorsPadua, Riley Sinclaire (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study examines how a commitment to service can impact and come to exemplify a company’s brand image, customer loyalty, and overall organizational success. It examines the history and evolution of customer service, as well as what commitment to service looks like in present-day businesses. It differentiates companies that have attained a reputation for superior service and companies that have struggled to overcome service failures. Trader Joe’s, The Ritz-Carlton Hotel Company, Chick-fil-A, Southwest Airlines, and The Walt Disney Company are identified as five companies that have attained a reputation for remarkable service. This study includes five analyses to understand each company’s mission, history, leadership, employee engagement, and organizational culture. This study synthesizes how an unwavering commitment to customers, emphasis on employee empowerment, and ability to embed service in culture are common themes that can significantly contribute to a company’s ability to develop a reputation for remarkable service.
ContributorsBarr, Chandler Wallace (Author) / Desch, Timothy (Thesis director) / Shick, Jennifer (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05