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- Creators: Department of Information Systems
- Member of: Theses and Dissertations
- Status: Published
Description
This paper explores a cluster analysis and data-driven marketing recommendations for Cartel Coffee Lab, a local coffee shop. Building a loyal customer base is the biggest asset to a company’s success. This is crucial when Cartel’s main location has a fast-changing environment, such as a university, located nearby. The reason for this is mainly due to the influx and customer churn that a hub produces. Our team’s focus was on analyzing customer buying patterns to determine the different customer segments within Cartel Coffee Lab. Our methods included creating temporary databases in Microsoft SQL Server and performing a cluster analysis in SAS Enterprise Miner. The cluster analysis results were then used to propose data-driven marketing recommendations for each customer segment in order to provide a well-designed value proposition. Additionally, a loyalty program was recommended in order to increase customer profitability and loyalty, depending on the cluster segment. Through identifying the current situation, business questions, research methodology, analysis results, and plan of action, this creative project will cover multiple key areas of a business analytics project.
ContributorsSummersgill, Sarah Katherine (Co-author) / Fabre, Eve (Co-author) / Zhang, Zhongju (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The following honors thesis analyzes the history of advertising in the state of Arizona since the late 19th century and its overall impact on economic development. Advertising is defined as the action of calling something to the attention of the public, especially by paid announcements; and economic development is defined as the process whereby simple economies are transformed into modern industrial economies. This paper will analyze the influence of key people, events, locations, and publications on consumer behavior and discuss how they contributed to tourism in the state and, subsequently, economic growth. By speaking to experts on Arizona history, economic development and tourism as well as analyzing a variety of historical multimedia, I will discuss how advertising methods evolved over time and how they contributed to increased interest and growth within the state.
ContributorsTatom, Julia Kathryn (Co-author) / Tatom, Julia (Co-author) / Eaton, Dr. John (Thesis director) / Mokwa, Dr. Michael (Committee member) / Department of Marketing (Contributor) / Department of Economics (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study aims to examine how the use of consensus-based transactions, smart contracts,and interoperability, provided by blockchain, may benefit the blood plasma industry. Plasmafractionation is the process of separating blood into multiple components to garner benefitsof increased lifespan, specialized allocation, and decreased waste, thereby creating a morecomplex and flexible supply chain. Traditional applications of blockchain are developed onthe basis of decentralization—an infeasible policy for this sector due to stringent governmentregulations, such as HIPAA. However, the trusted nature of the relations in the plasmaindustry’s taxonomy proves private and centralized blockchains as the viable alternative.Implementations of blockchain are widely seen across pharmaceutical supply chains to combatthe falsification of possibly afflictive drugs. This system is more difficult to manage withblood, due to the quick perishable time, tracking/tracing of recycled components, and thenecessity of real-time metrics. Key attributes of private blockchains, such as digital identity,smart contracts, and authorized ledgers, may have the possibility of providing a significantpositive impact on the allocation and management functions of blood banks. Herein, we willidentify the economy and risks of the plasma ecosystem to extrapolate specific applications forthe use of blockchain technology. To understand tangible effects of blockchain, we developeda proof of concept application, aiming to emulate the business logic of modern plasma supplychain ecosystems adopting a blockchain data structure. The application testing simulates thesupply chain via agent-based modeling to analyze the scalability, benefits, and limitations ofblockchain for the plasma fractionation industry.
ContributorsVallabhaneni, Saipavan K (Author) / Boscovic, Dragan (Thesis director) / Kellso, James (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project examines the effectiveness and key performance indicators of state prisons across the country in order to establish how Arizona’s prisons compare. Variables such as the daily inmate cost, annual budget, and the percentage of the budget spent on healthcare are all examined for a measurable impact on recidivism rate, which is the rate at which individuals released from prison re-offend and return to prison. The findings and next steps for the correctional industry are slightly controversial but will prove effective in improving the industry.
ContributorsScroggins, Ethan (Author) / Darcy, David (Thesis director) / Pirtle, Danny (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The NBA has shown to have immense popularity on social media, but has struggled recently in traditional TV viewership. Research has shown that NBA fans skew young, as the youngest fan base of the four major North American sports leagues, and that the fandom of NBA teams can be highly volatile. Research has also shown that sports fans are inclined to cheer for and identify with the team who is not favored to win in a game that they are unfamiliar with. This study aims to understand NBA fan loyalty that leads to fans tuning into NBA broadcasts, and the factors that influence both player and team loyalty among fans. By understanding what factors lead to an NBA fan watching a game on TV, there will be an increase in the number of fans who are consistent viewers of games. The question being asked is: Are NBA fans more inclined to watch games because of their favorite team or their favorite players, and what factors influence their loyalty to team and their loyalty to player?
Based on research conducted on social media usage and fan identification, an online survey was created and distributed. Respondents who identified as NBA fans answered questions regarding social media usage, live sports TV viewership, and more questions regarding presumptive factors leading to NBA game TV viewership. Analysis of the responses found that loyalty to team was a bigger factor than loyalty to player in getting NBA fans to watch games on TV. Results also indicated that loyalty to team increased based on an increase in live sports TV viewership per week, loyalty to player increased based on an increase in national TV NBA game viewership, and die-hard fans are more likely to watch NBA games for their favorite team and players than casual fans. Based on these results, it is recommended that the NBA markets their games towards casual fans, with player-focused marketing for their national TV games.
Based on research conducted on social media usage and fan identification, an online survey was created and distributed. Respondents who identified as NBA fans answered questions regarding social media usage, live sports TV viewership, and more questions regarding presumptive factors leading to NBA game TV viewership. Analysis of the responses found that loyalty to team was a bigger factor than loyalty to player in getting NBA fans to watch games on TV. Results also indicated that loyalty to team increased based on an increase in live sports TV viewership per week, loyalty to player increased based on an increase in national TV NBA game viewership, and die-hard fans are more likely to watch NBA games for their favorite team and players than casual fans. Based on these results, it is recommended that the NBA markets their games towards casual fans, with player-focused marketing for their national TV games.
ContributorsBogoshian, Matthew William (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
By 2030, annual global automobile production is projected to reach over 110 million vehicles with an increasing quantity having autonomous capabilities. Based on this trend, Company X is poised to drive profits by leveraging advancing technology from their subsidiary to gain significant market share within the AV industry. This will solidify Company X’s position as a key player and leader within the AV industry, which is expected to grow to $7 trillion by 2050, and Company X can achieve this by providing a technology suite including a systems on a chip to auto manufacturers and creating partnerships in the technology and automotive industry.
ContributorsAvery, Hailey (Co-author) / Green, Ryan (Co-author) / Hall, Robert (Co-author) / Hummel, Haley (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Cities and towns are creatures of the state. There is a constitutional hierarchy between levels of governments, and cities and local governments are structurally at the bottom of this hierarchy. However, despite this established dynamic of power, local governments in the State of Arizona have traditionally maintained a significant level of autonomy when it comes to enacting their own policies. In the face of slow-moving state and national governments, local governments have operated on a level that is quick to respond to the needs of its citizens, and cities have assumed the role of filling in the policy and administrative gaps of higher levels of government. However, relatively recently, there has been increased conflict between cities and the State of Arizona. The state legislature has passed various measures restricting local governments on a variety of topics ranging from elections, labor, firearms, immigration, environmental regulations, and more, preempting cities at a wide level.
ContributorsKhan, Nadira (Author) / Lewis, Paul (Thesis director) / Larsen, Dale (Committee member) / School of Politics and Global Studies (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The Equifax data breach took place in 2017 and was the largest data breach of its time. The breach affected 143 million individuals and caused large amounts of confidential and sensitive data, such as credit cards, birthdays, addresses, and social security numbers to be stolen (Brinkley-Badgett, 2018). This paper will closely analyze the Equifax data breach. Specifically, Equifax’s background, crisis history, and breach timeline will be broken down. These three components are all important when it comes to understanding Equifax’s actions. Timothy Coombs is a founder of Situational Crisis Communication Theory, and his interpretation of the theory will be used as a framework for this paper. Both his book, Ongoing Crisis Communication and article, Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory, will be heavily referenced. Using Situational Crisis Communication Theory (SCCT) as a framework, these components will be assessed and categorized. “SCCT provides a mechanism for anticipating how stakeholders will react to a crisis in terms of the reputational threat posed by the crisis” (Coombs, 2007). By identifying the crisis type and crisis response strategies, Equifax’s actions will be analyzed and measured. The size, timeline, and media response will help identify what type of crisis Equifax falls into, and why their actions caused them to be categorized so. After analyzing the Equifax data breach, two other breaches will be analyzed and compared. The comparison of Equifax to Capital One and Home Depot, will help determine how Equifax could have been more effective through crisis response strategies. Capital One and Home Depot are two data breaches that were able to implement “effective” uses of crisis management and meet consumer expectations. Through the comparative analysis, recommendations as to what Equifax could have done differently will be made. The comparisons of their crisis type, actions, and response strategies will help shape recommendations for Equifax’s past crisis.
ContributorsLalani, Nadia (Author) / Bundy, Jonathan (Thesis director) / Semadeni, Matthew (Committee member) / Department of Information Systems (Contributor, Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
International students within the United States make up for a large portion of the student
population, especially at Arizona State University (ASU), one of the largest public universities in the states (“Most International Students: National Universities”, n.d.). In order to allow for these students to acclimate better to their new surroundings, immersion programs are offered to international students, where they are able to practice and develop their English, as well as learn more about the new culture(s) that surrounds them. This thesis poses the question of how, and in what ways, are immersion programs helping international students in terms of job- and career- readiness. At the conclusion of the thesis, it will recommend different changes that will positively benefit the students. The study focused on third- and fourth-year students at ASU, and the target group were students in the W. P. Carey School of Business. The methodology will be a mixed-methodology approach, starting with a quantitative survey. This survey asks initial questions, such as if a student has been part of an immersion program, in what ways those programs were helpful, and whether or not they had a post-graduate job opportunity in place. Next, a qualitative interview is conducted, where more clarifying questions are asked to deeply examine how students feel about the use, or the lack thereof, of such programs. Through these interviews, the researcher will pull a table of recurrent themes that were mentioned. The study found that the majority of international students at ASU were not part of an immersion program, and there was an overwhelming call for more resources to be put in place for immersion programs to assist students more to be career ready. At the conclusion of the study, three recommendations were made for immersion programs to improve on: placing more emphasis on career planning, a larger focus on interviewing and job preparation, and create more programs that promote more academic planning advising for students.
population, especially at Arizona State University (ASU), one of the largest public universities in the states (“Most International Students: National Universities”, n.d.). In order to allow for these students to acclimate better to their new surroundings, immersion programs are offered to international students, where they are able to practice and develop their English, as well as learn more about the new culture(s) that surrounds them. This thesis poses the question of how, and in what ways, are immersion programs helping international students in terms of job- and career- readiness. At the conclusion of the thesis, it will recommend different changes that will positively benefit the students. The study focused on third- and fourth-year students at ASU, and the target group were students in the W. P. Carey School of Business. The methodology will be a mixed-methodology approach, starting with a quantitative survey. This survey asks initial questions, such as if a student has been part of an immersion program, in what ways those programs were helpful, and whether or not they had a post-graduate job opportunity in place. Next, a qualitative interview is conducted, where more clarifying questions are asked to deeply examine how students feel about the use, or the lack thereof, of such programs. Through these interviews, the researcher will pull a table of recurrent themes that were mentioned. The study found that the majority of international students at ASU were not part of an immersion program, and there was an overwhelming call for more resources to be put in place for immersion programs to assist students more to be career ready. At the conclusion of the study, three recommendations were made for immersion programs to improve on: placing more emphasis on career planning, a larger focus on interviewing and job preparation, and create more programs that promote more academic planning advising for students.
ContributorsChen, Sandy (Author) / Knott, Eric (Thesis director) / Neto, Rivadavia Alvarenga (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Sports have always incited an emotional response in fans unlike anything else and creates a special relationship between fans and their favorite sports team. However, in the current age, attendance numbers have started to fall, due to games being available on multiple platforms for viewers to watch in their own homes, along with the increased competition in the entertainment industry. Teams are seeking new ways to leverage that relationship with their fans in order to draw fans into their games. This study will look at the history of fandom and reasons why people remain loyal to “their team” year after year. In turn, fan loyalty and increased attendance translates to increased revenue for teams across all sports. As part of this study, existing literature was reviewed covering the following areas of fandom: fan loyalty, memory association, and team actions that will impact fans. This research will aid in developing hypotheses to test on why fans remain fans and how their fan dedication develops. A questionnaire was then developed to find the reason why a fan is so dedicated to their favorite team. Respondents are asked to self- identify as a fan type in order to quantify the label of “fan” and build a deeper analysis within the questions being asked. The three fan options are diehard, casual and social fans. The following analysis explored why people are fans and what factors influence their level of fan loyalty. From that, recommendations were developed for professional sports teams to take advantage of the factors found in the analysis. The hope is that they will be able to translate psychological factors and an emotional connection into a concrete strategy to drive ticket sales and revenue.
ContributorsTassinari, Isabella (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05