Matching Items (4)
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- Member of: Theses and Dissertations
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Description
Each year the United States' interstates and roadways become increasingly congested, with little development of useful mass transit. Elon Musk released a whitepaper titled Hyperloop Alpha in order to generate conversation around a potential "fifth mode of transportation" as an alternative to current high-speed rail technologies. This case study analyzes the implications of implementing the Hyperloop along the 120-mile Phoenix-Tucson route in terms of the State's geographic, economic, political, and environmental advantages for the Hyperloop design. This case study was not meant to investigate the engineering aspects of an untested technology, but rather to generate conversation and elicit enthusiasm in the State of Arizona in order to bring the project in-house. Through comparison of the California context of the Hyperloop and other megaregions this report proposes that given Arizona's solar power production potential, short, flat, undeveloped route, explosive population growth, urban density distribution, recognized need for HSR, and strong research institutions make it the ideal site and premiere candidate for initial Hyperloop testing and construction.
ContributorsMartin, Sean Joseph (Author) / Martin, Pasqualetti (Thesis director) / Basile, George (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
Description
Releasing music 20 years ago looks a lot different than releasing music today, and it is still ever-changing. Artists can make music in their bedrooms and release it independently by simply uploading it online. These artists can use social media to market their music themselves. But with it being so easy for new and small artists to put out a song it begs the question: in this customer era of marketing, how can new and small artists use co-creational marketing strategies, such as themes of nostalgia and hidden messages, to differentiate themselves? This project seeks to answer that question. In this partial creative project and partial research project, I tasked myself with writing and producing a song myself, then using that work to test these different marketing strategies. I distributed a survey where participants would listen to the song and then decide which of two visuals they preferred for a cover, merchandise item, and social media feed. Each set of visuals had one with a nostalgic theme and one that utilized hidden messages. This project discusses the importance of social media in an independent artist’s career and marketing efforts, as well as discusses customer-centric marketing and co-creation marketing strategies through nostalgia and hidden messages. I found success in a nostalgic strategy and interest in hidden messages. This research sets the stage for testing similar strategies by collaborating with other artists and their work in the hopes of creating guidance for independent artists when marketing their releases.
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05