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ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
Description
Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends and

Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends and family members to provide support to one another. Through tracking their daily activities, users can earn redeemable tokens for relevant discounts with partnership brands. The app also hosts a variety of ways for users to be recognized for their healthy routines, such as challenge trophies, activity history, and other social features. Overall, Circle Up aims to improve the daily routines of individuals to propel them into a healthier lifestyle without the pressure of a curated social media feed.
ContributorsSliwa, Haley (Author) / Cech, Derek (Co-author) / Rozelle, Reed (Co-author) / Aronoff, Annette (Co-author) / Heinrich, Miranda (Co-author) / Byrne, Jared (Thesis director) / Lawson, Wiley (Committee member) / Zock, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2023-05
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
Wealth Wise is an innovative initiative targeting middle school students to bridge the gap in financial literacy within Arizona's challenging educational landscape. Through meticulous research, they aim to develop a comprehensive curriculum covering budgeting, investment, credit management, and banking principles, fostering critical thinking and financial independence. Collaborations with educators and

Wealth Wise is an innovative initiative targeting middle school students to bridge the gap in financial literacy within Arizona's challenging educational landscape. Through meticulous research, they aim to develop a comprehensive curriculum covering budgeting, investment, credit management, and banking principles, fostering critical thinking and financial independence. Collaborations with educators and interactive teaching methods are central to their approach, envisioning a future where financial literacy is fundamental to education, empowering a financially secure society.
ContributorsDalvi, Tejas (Author) / Dudas, Caleb (Co-author) / Green, Aaron (Co-author) / Sanchez, Tomas (Co-author) / Casanova, Pablo (Co-author) / Byrne, Jared (Thesis director) / Lawson, Brennan (Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Department of Finance (Contributor)
Created2024-05
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Description
Personal branding within the music industry has long fallen under the supervision of profit-centric major record labels, whose control extended throughout artist’s music, copyrights, merchandising, and fair-use compensation. This paper explores how artists’ branding has evolved within the recording industry alongside the development of emerging technologies and the discovery of

Personal branding within the music industry has long fallen under the supervision of profit-centric major record labels, whose control extended throughout artist’s music, copyrights, merchandising, and fair-use compensation. This paper explores how artists’ branding has evolved within the recording industry alongside the development of emerging technologies and the discovery of certain patterns in consumer behavior. Starting with an overarching exploration of the origins of commercialized music, this paper iterates how certain record labels ascended the corporate hierarchy to influence consumers’ accessible listening options. This understanding leads to an analysis of the inception of illegal file-sharing websites as an outlet for music distribution, as well as its long-lasting effects on industry distribution tactics and music streaming platforms. This paper then narrows to the origins of the rap industry, delving into the traditionally-rooted experiential celebrations that birthed such an impactful genre. Following an understanding of the history of the recording and rap industries, this paper identifies the modern music listener’s behaviors and choices, supplemented by an examination of how consumer social technologies have motivated these changes. To best understand the role of these evolving perceptions, this paper evaluates four successful rap artists - Chance the Rapper, Tekashi 6ix9ine, Lil Nas X, and Travis Scott - and determines the strategies employed by these individuals and their branding teams. Finally, in determining these strategies, this paper outlines the essential takeaways from this research that would aid in the advancement of an artist’s personal branding today.
ContributorsBoyle, Jared Devin (Co-author) / Schneider, Garrett (Co-author) / Giles, Charles (Thesis director) / Lisjak, Monika (Committee member) / School of Music (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12