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Description
Influencer marketing has exploded into a multi-billion dollar industry, with millions of influencers spanning thousands of different industries. The beauty industry is one of the most popular industries for influencer marketing, with influencers having the ability to collaborate with popular beauty brands like L’Oréal as well as being able to create their own successful beauty companies. With consumers exposed to thousands of brand deals every day, brands are now searching for the keys to creating an authentic brand partnership with influencers. This thesis looks at the factors that go into authentic influencer marketing to help brands understand what they should be looking for when creating a partnership that consumers would deem as authentic, with a specific emphasis on the beauty industry. This thesis includes a multi-method study using a focus group and a survey. Specifically, the focus group focused on finding common themes related to authenticity and the survey uncovered whether follower count influences consumers’ perception of authenticity. The studies revealed that follower count doesn’t impact how consumers’ perceived authenticity, but authenticity and trust do play a role in whether consumers will interact with an influencer’s paid advertisement. To better understand the research presented in this thesis, an analysis of influencers and the psychology of influence are presented, along with a case study of a successful beauty brand partnership and an in depth look at FTC guidelines.
ContributorsPope, Haley Marie (Author) / Montoya, Detra (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This paper explores a cluster analysis and data-driven marketing recommendations for Cartel Coffee Lab, a local coffee shop. Building a loyal customer base is the biggest asset to a company’s success. This is crucial when Cartel’s main location has a fast-changing environment, such as a university, located nearby. The reason for this is mainly due to the influx and customer churn that a hub produces. Our team’s focus was on analyzing customer buying patterns to determine the different customer segments within Cartel Coffee Lab. Our methods included creating temporary databases in Microsoft SQL Server and performing a cluster analysis in SAS Enterprise Miner. The cluster analysis results were then used to propose data-driven marketing recommendations for each customer segment in order to provide a well-designed value proposition. Additionally, a loyalty program was recommended in order to increase customer profitability and loyalty, depending on the cluster segment. Through identifying the current situation, business questions, research methodology, analysis results, and plan of action, this creative project will cover multiple key areas of a business analytics project.
ContributorsSummersgill, Sarah Katherine (Co-author) / Fabre, Eve (Co-author) / Zhang, Zhongju (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This paper is the culmination of my creative project for graduation from Barrett, the Honors College at Arizona State University. The creative portion of the project consisted of researching Québécois (or French-Canadian) composers and specifically finding music for flute and piano. I wished to find pieces that could prove valuable in expanding the standard flute repertoire. My goal with this project was to shed light on some fairly unknown and certainly under-played pieces for flute and piano by French-Canadian composers and learn those pieces for my senior recital on March 2, 2020. This summary of the research experience and the process of recital preparation is intended to be a guide for flutists who may work on these pieces in the future and musicians on any instrument who take on a similar project of introducing new pieces to their instrument’s existing repertory.
ContributorsRule, Renee Rejane (Author) / Buck, Elizabeth (Thesis director) / Feisst, Sabine (Committee member) / Dean, W.P. Carey School of Business (Contributor) / School of Music (Contributor) / Department of English (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study aims to examine how the use of consensus-based transactions, smart contracts,and interoperability, provided by blockchain, may benefit the blood plasma industry. Plasmafractionation is the process of separating blood into multiple components to garner benefitsof increased lifespan, specialized allocation, and decreased waste, thereby creating a morecomplex and flexible supply chain. Traditional applications of blockchain are developed onthe basis of decentralization—an infeasible policy for this sector due to stringent governmentregulations, such as HIPAA. However, the trusted nature of the relations in the plasmaindustry’s taxonomy proves private and centralized blockchains as the viable alternative.Implementations of blockchain are widely seen across pharmaceutical supply chains to combatthe falsification of possibly afflictive drugs. This system is more difficult to manage withblood, due to the quick perishable time, tracking/tracing of recycled components, and thenecessity of real-time metrics. Key attributes of private blockchains, such as digital identity,smart contracts, and authorized ledgers, may have the possibility of providing a significantpositive impact on the allocation and management functions of blood banks. Herein, we willidentify the economy and risks of the plasma ecosystem to extrapolate specific applications forthe use of blockchain technology. To understand tangible effects of blockchain, we developeda proof of concept application, aiming to emulate the business logic of modern plasma supplychain ecosystems adopting a blockchain data structure. The application testing simulates thesupply chain via agent-based modeling to analyze the scalability, benefits, and limitations ofblockchain for the plasma fractionation industry.
ContributorsVallabhaneni, Saipavan K (Author) / Boscovic, Dragan (Thesis director) / Kellso, James (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Although the indigenous populations of the United States experience substantial disparities in health outcomes, little information is available regarding barriers to their access to specifically baby friendly hospitals and baby friendly services in the United States. Access is important because indigenous patients, especially women, have higher infant mortality and childhood obesity than their white counterparts.
This systematic review seeks to uncover potential barriers to baby friendly hospital services for indigenous patients in the United States. This systematic review analyzed the current literature from select databases published between 2000 and 2020 and narrowed literature down into studies deemed relevant because of their focus on the BFHI or equivalent and on indigenous patients. 303 studies were found using a specialized search string and then after evaluation under exclusion and inclusion criteria, 21 were identified for use in this review.
Analysis of these selected studies revealed trends of barriers as well as disparities in indigenous participation in current research. The conclusion of this review is that baby friendly and its “Ten Steps to Successful Breastfeeding” must be altered to allow for implementation in different cultural settings, especially for indigenous patients. Additionally, there is a need for additional research that focuses on indigenous patients in this setting and is written by members of that community. Increased representation from this community will enhance future work towards deconstructing the barriers preventing indigenous patients to access BFHI resources.
This systematic review seeks to uncover potential barriers to baby friendly hospital services for indigenous patients in the United States. This systematic review analyzed the current literature from select databases published between 2000 and 2020 and narrowed literature down into studies deemed relevant because of their focus on the BFHI or equivalent and on indigenous patients. 303 studies were found using a specialized search string and then after evaluation under exclusion and inclusion criteria, 21 were identified for use in this review.
Analysis of these selected studies revealed trends of barriers as well as disparities in indigenous participation in current research. The conclusion of this review is that baby friendly and its “Ten Steps to Successful Breastfeeding” must be altered to allow for implementation in different cultural settings, especially for indigenous patients. Additionally, there is a need for additional research that focuses on indigenous patients in this setting and is written by members of that community. Increased representation from this community will enhance future work towards deconstructing the barriers preventing indigenous patients to access BFHI resources.
ContributorsLindsey, Alyssa Estela (Author) / Schuster, Roseanne (Thesis director) / Hinde, Katie (Committee member) / School of Human Evolution & Social Change (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In the event of a climate disaster, everything changes, but the places we’ve romanticized as a frontier will become new to us once again. New Sonoran is, in essence, an American story on a global problem. It draws on American pioneer/Old West/cowboy culture, the lasting effects of climate change denial, and the individualism that pervades American culture. I want to use this project to underscore the actual isolation of individualism, as well as create a new story that speaks to a problematic but evocative cultural history while accessing an uncertain future. For this project, I drew from a varied palette of media: comics, video games, and the pervasive cultural malaise that surrounds my current generation.
The work is based in anxieties, but its media influences are a strong indicator of tone and concept. At the very least, they helped me articulate why I wanted to work on a graphic novel on a post-climate change Sonoran. This desert that I’ve grown used to will change irrevocably, but it will be a new frontier to explore while the old will become a loss to mourn. This cycle of change is something I want to highlight in my work: we can worry, mourn, and fear, but there’s going to be something new.
New Sonoran is a graphic novel based upon the journey of Sage, a cartographer and anthropologist who travels the desert, annotating maps and studying a desert irrevocably affected by global climate change. As she catalogues the changes and losses in this new landscape, she learns how residents have adapted, and how people may still relate to the land.
The work is based in anxieties, but its media influences are a strong indicator of tone and concept. At the very least, they helped me articulate why I wanted to work on a graphic novel on a post-climate change Sonoran. This desert that I’ve grown used to will change irrevocably, but it will be a new frontier to explore while the old will become a loss to mourn. This cycle of change is something I want to highlight in my work: we can worry, mourn, and fear, but there’s going to be something new.
New Sonoran is a graphic novel based upon the journey of Sage, a cartographer and anthropologist who travels the desert, annotating maps and studying a desert irrevocably affected by global climate change. As she catalogues the changes and losses in this new landscape, she learns how residents have adapted, and how people may still relate to the land.
ContributorsBarbee, Amelia Bernadette (Author) / Soares, Rebecca (Thesis director) / Schmidt, Peter (Committee member) / Department of English (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Many species follow networked roads. When roads are blocked, the obstruction must be circumnavigated, or traffic rerouted. We obstructed trails of the leaf-cutting ant Atta colombica and compared individual- and group-level circumnavigation as well as trail reuse following obstruction removal. Groups that circumnavigated the obstruction fastest were also the first to return to the original trail once the obstruction was removed. Also, nestward ants returned to using the original trail more quickly than outbound ants. Traffic rate was not related to speed of obstacle solving. The magnitude of reflective flow (reversing direction) explained much of the variation in obstacle-solving time, both comparing nestward versus outbound ants and variation across obstacles. Two other factors explaining variation in obstacle circumnavigation times were percentage of nestward ants carrying leaves and whether ants searched in the appropriate direction for the trail beyond the obstruction, possibly due to variation in the availability of navigation cues or motivation. Reflective flow allows highly-networked leafcutter trails to respond to blockages by using alternative cleared routes, with strength of navigation cues and motivation linked to foraging costs and benefits likely determining the effort expended to “solve” the obstacle versus give up.
ContributorsPrendergast, Catherine T (Author) / Harrison, Jon F. (Thesis director) / Baudier, Kaitlin M. (Committee member) / Economics Program in CLAS (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In recent years, it has become evident that American civic literacy is in a sharp decline. Many scholars agree that young adults are becoming increasingly less engaged in activities involving the application of civics and that this may hinder the democratic process. This thesis will focus on how historical perspectives can improve contemporary application of civics in order to solve the civic literacy crisis. The report will evaluate different approaches to improving civic engagement in order to gauge their effectiveness and the potential for their use in the United States. In analyzing the decline, we will look at work from the American Council of Trustees and Alumni (ACTA) like A Crisis in Civic Education and A Crucible Moment. Subsequently, we will provide a review of Megan McClure’s Tackling the American Civics Education Crisis and Robert D. Putnam’s Bowling Alone: America’s Declining Social Capital. We will present historical perspectives from the 19th and 20th century such as Thomas Jefferson, Alexis De Tocqueville and John Dewey in order to apply them to contemporary solutions for the decline. The contemporary perspectives of Harvard scholar Danielle Allen and various professors in the School of Civic and Economic Thought and Leadership (SCETL) at Arizona State University will be analyzed and critiqued. The results of our research prove that historical perspectives, when applied to contemporary solutions, are an effective way to bout the civic engagement crisis in the United States. This information can be used to alter the curriculum in the classroom to encourage and prepare students to become civically literate and engaged in order to protect the democratic process.
ContributorsGiambanco, Niccolo Giuseppe Salvatore (Co-author) / Boering, Avery (Co-author) / Seagrave, Adam (Thesis director) / Voboril, Jakub (Committee member) / Historical, Philosophical & Religious Studies (Contributor, Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project examines the effectiveness and key performance indicators of state prisons across the country in order to establish how Arizona’s prisons compare. Variables such as the daily inmate cost, annual budget, and the percentage of the budget spent on healthcare are all examined for a measurable impact on recidivism rate, which is the rate at which individuals released from prison re-offend and return to prison. The findings and next steps for the correctional industry are slightly controversial but will prove effective in improving the industry.
ContributorsScroggins, Ethan (Author) / Darcy, David (Thesis director) / Pirtle, Danny (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The NBA has shown to have immense popularity on social media, but has struggled recently in traditional TV viewership. Research has shown that NBA fans skew young, as the youngest fan base of the four major North American sports leagues, and that the fandom of NBA teams can be highly volatile. Research has also shown that sports fans are inclined to cheer for and identify with the team who is not favored to win in a game that they are unfamiliar with. This study aims to understand NBA fan loyalty that leads to fans tuning into NBA broadcasts, and the factors that influence both player and team loyalty among fans. By understanding what factors lead to an NBA fan watching a game on TV, there will be an increase in the number of fans who are consistent viewers of games. The question being asked is: Are NBA fans more inclined to watch games because of their favorite team or their favorite players, and what factors influence their loyalty to team and their loyalty to player?
Based on research conducted on social media usage and fan identification, an online survey was created and distributed. Respondents who identified as NBA fans answered questions regarding social media usage, live sports TV viewership, and more questions regarding presumptive factors leading to NBA game TV viewership. Analysis of the responses found that loyalty to team was a bigger factor than loyalty to player in getting NBA fans to watch games on TV. Results also indicated that loyalty to team increased based on an increase in live sports TV viewership per week, loyalty to player increased based on an increase in national TV NBA game viewership, and die-hard fans are more likely to watch NBA games for their favorite team and players than casual fans. Based on these results, it is recommended that the NBA markets their games towards casual fans, with player-focused marketing for their national TV games.
Based on research conducted on social media usage and fan identification, an online survey was created and distributed. Respondents who identified as NBA fans answered questions regarding social media usage, live sports TV viewership, and more questions regarding presumptive factors leading to NBA game TV viewership. Analysis of the responses found that loyalty to team was a bigger factor than loyalty to player in getting NBA fans to watch games on TV. Results also indicated that loyalty to team increased based on an increase in live sports TV viewership per week, loyalty to player increased based on an increase in national TV NBA game viewership, and die-hard fans are more likely to watch NBA games for their favorite team and players than casual fans. Based on these results, it is recommended that the NBA markets their games towards casual fans, with player-focused marketing for their national TV games.
ContributorsBogoshian, Matthew William (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05