Matching Items (663)
Description
Consumers have changed their purchasing preferences from only requiring a product or service be of quality and affordably priced to demanding the businesses that offer such products or services be socially responsible entities, as well. As corporate social responsibility endures to be regarded as a necessary business practice in the minds of consumers, brands must align their marketing strategies accordingly. Specifically, brands must use philanthropy as a selling point to attract consumers. Philanthropy serves the dual purpose of improving communities and, if done properly, creating a competitive context that businesses can use to their fiscal benefit. Cause marketing, in its simplest form, is the use of philanthropy by for-profit companies as a means of attracting clientele to increase sales. Through charitable involvement, for-profit companies can generate goodwill that in turn creates a positive public perception of their brand. By partnering with carefully selected charities and investing in charity-centric endeavors, companies can engage their customers and drive revenue while bettering their communities. From this standpoint, it behooves any business to engage in cause marketing initiatives as a means of attaining customers. This thesis articulates the value that cause marketing can add to a corporate portfolio, how community involvement can be parlayed into increased revenue, and why brands should invest in cause marketing tactics. A literature review was conducted, empirical information was collected and analyzed, and interview testimonials were used in defense of these claims. In conclusion, this thesis establishes statistical proof that cause marketing promotes sales by positively affecting consumer brand perception, a key factor in purchase consideration and purchasing decisions.
ContributorsShulman, Parker (Author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2021-12
ContributorsShulman, Parker (Author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
ContributorsShulman, Parker (Author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
Description
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
Description
In this thesis, I explore the differences between proto-orthodox and gnostic proselytization beliefs and practices as expressed in their respective texts during the era of doctrinal conflict before the Council of Nicaea in 325 CE in an attempt to explain why these differences existed and how proto-orthodox Christian leaders saw their sect’s emphasis of proselytization as an important distinction between themselves and their gnostic counterparts. Proto-orthodox texts reveal a strong belief in global proselytization, and proto-orthodox leaders stressed that evangelism was a divine command from God that contemporary Christians were supposed to obey. However, gnostic religious texts, commentaries, and letters do not place nearly as much emphasis on proselytization and do not see proselytization as a command from God or something that gnostic believers should practice. Rather, gnostic texts reveal that gnostic believers should focus on internal revelation and special knowledge. While gnostic Christians clearly shared their faith with others, the doctrinal importance of proselytization differed from that of the proselytization focused proto-orthodox Christians. These varying beliefs on evangelism and its relative importance demonstrate a contrast in proselytization beliefs as it relates to the doctrinal discussion between proto-orthodox and gnostic believers in the first 4 centuries CE that has not been comprehensively examined by academia. While some of the practicalities of proto-orthodox proselytization were likely similar in some respects to gnostic proselytization practices, such as not sharing complicated doctrine at once, proto-orthodox Christian leaders argued that the differences in proselytization were doctrinally significant and was a point of contention between these two sects.
ContributorsConsalvo, Nathaniel (Author) / Bruhn, Karen (Thesis director) / Bruner, Jason (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This thesis investigates the policy surrounding English Language Learners (ELL) on both a federal and state level, with an emphasis on the state of Arizona. Arizona ELL policy and pedagogy have been the subjects of research nationwide; many studies demonstrate that ELLs struggle before, during and after participating in Arizona ELL programs (Lillie et al. 2012; Roa 2012; Office of Civil Rights 2012). Despite this previous research there were limited comprehensive overviews of the data that had been collected as well as recommendations that could be created utilizing the data. This thesis addresses that void of information through 1) A comprehensive literature review of the framework of policies used on the federal and state level, and 2) recommendations provided that are based on the findings of the literature included in the review. Study findings present that there is limited literature to support the English-Only policies currently enforced in the state of Arizona and that students would be better served to utilize other language acquisition approaches that view their primary language as a resource rather than a problem. Additionally, the literature suggests that there needs to be greater oversight in what language is being used to define certain groups so that all students receive proper resources and that there needs to be more communication about federal and state guidelines currently in place. It was recommended that extended research be conducted given recent policy shifts in the state of Arizona that occurred while the thesis was written, that future policy should account for greater inclusivity as well as continuous support, and that the state of Arizona reframe most of its current policies to be more fully aligned with research-based strategies.
ContributorsDalzell, Faith Elizabeth (Author) / Markos, Amy (Thesis director) / Silva, Alexandria (Committee member) / Educational Leadership & Innovation, Division (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
In recent years, a widespread interest in the use and therapeutic application of psychedelics has emerged in what has been called a “psychedelic renaissance.” The primary purpose of this thesis is to lay out the reasons behind the psychedelic renaissance. Though research in the form of conducting interviews as well as analyzing a plethora of varied sources, I have concluded that the psychedelic renaissance is the fruit of five driving factors: 1) the mental health crisis in the United States; 2) widespread skepticism of Big Pharma; 3) the pathbreaking example of marijuana; 4) a revaluation of psychedelics through the figure of the “responsible drug user;” and 5) the emergence of wellness culture. As such, the availability of legal psychedelics is no longer an absurd concept. In laying out both the dystopic and exciting possibilities that psychedelics present, it becomes clear that a straightforward answer as to whether or not the benefits of psychedelics outweigh the harms of making them widely available does not necessarily exist.
ContributorsHeffner, Danielle Marrisa (Author) / Fong, Dr. Benjamin (Thesis director) / Brian, Dr. Jennifer (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
Breakin Media is a social media consulting agency that targets small business owners (comedians) specifically in the Baby Boomer, Generation X, and Older Millennial category. Comedians, specifically, who are auditioning for shows or going to comedy clubs, may not be seeing the same level of success as another comedian who has a large social media following. This is true for most industries. Small businesses who do not have social media have lower rates of customer satisfaction and revenue. This business is about educating, analyzing, and building business owners so they too can feel part of the social media revolution.
This business uses research and data from different social media comedians in order to create a guide for comedians who own comedy clubs or are trying to break into show business. This thesis includes the logistics of starting a business. It will outline the financing and pricing of a service like this for individuals and businesses. This also outlines the generational stigma of social media, and the difficulties an older generation is currently facing when wanting to expand their business into social media.
The Breakin Media business model assesses each client on a set of five pillars, which have been found by research to affect follower count. The five pillars are relatability, targeted marketing, consistency, high-quality content, and algorithm alignment. Each pillar is dissected and used to increase the exposure of every comedian. There is a 3 tier system for pricing that outlines the costs of each service, and an infographic to guide each client. This thesis is about bridging a gap in generations, and increasing success for small businesses, specifically in theatre and comedy.
This business uses research and data from different social media comedians in order to create a guide for comedians who own comedy clubs or are trying to break into show business. This thesis includes the logistics of starting a business. It will outline the financing and pricing of a service like this for individuals and businesses. This also outlines the generational stigma of social media, and the difficulties an older generation is currently facing when wanting to expand their business into social media.
The Breakin Media business model assesses each client on a set of five pillars, which have been found by research to affect follower count. The five pillars are relatability, targeted marketing, consistency, high-quality content, and algorithm alignment. Each pillar is dissected and used to increase the exposure of every comedian. There is a 3 tier system for pricing that outlines the costs of each service, and an infographic to guide each client. This thesis is about bridging a gap in generations, and increasing success for small businesses, specifically in theatre and comedy.
ContributorsVazquez, Margot (Author) / Bruhn, Karen (Thesis director) / Heinzmann, Sandra (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This document reviews social and legal issues with Unaccompanied Refugee Minors (URMs) as they interact with different government agencies and non-profit organizations. It also explores ideas that have been proposed to improve policies regarding URM placement and government agency reporting processes. The service quality of Unaccompanied Refugee Minor (URM) programs should be recorded to study the return on investment for URMs and the outcome of their long-term social development. Tracking the development of these youths would help with analyzing the effectiveness of state, federal and nonprofit programs in facilitating URM assimilation in the United States. This document demonstrates different ways to improve governmental and nonprofit policies to better serve the welfare of URMs.
ContributorsAlmusahwi, Noor Flanagan (Author) / Henderson, Mark (Thesis director) / Valverde, Andrea (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
This paper intends to examine topics related to Chinese financial policy and
institutions mainly in the early 21st century. China has gone through enormous changes in the late 20th century and early 21st century, and financial policy reforms and adjustments have been at times instrumental to aiding that growth, and at other times have served as impediments to the country’s success. As China’s clout has grown both economically and politically in the wider world, it has become evermore important to understand the Chinese financial system, particularly as other authoritarian regimes may seek to emulate it in the perhaps recent future. The paper will examine the institutional elements of Chinese finance, including the broader structure of the party state apparatus and the role of legislative and executive authorities in determining financial policy. Next, the paper will go through both the legal-regulatory environment of the country and the structure of the preeminent Chinese banks. Finally, issues in Chinese monetary policy, particularly exchange rate system reforms, and the developing stock and bond markets will be addressed.
institutions mainly in the early 21st century. China has gone through enormous changes in the late 20th century and early 21st century, and financial policy reforms and adjustments have been at times instrumental to aiding that growth, and at other times have served as impediments to the country’s success. As China’s clout has grown both economically and politically in the wider world, it has become evermore important to understand the Chinese financial system, particularly as other authoritarian regimes may seek to emulate it in the perhaps recent future. The paper will examine the institutional elements of Chinese finance, including the broader structure of the party state apparatus and the role of legislative and executive authorities in determining financial policy. Next, the paper will go through both the legal-regulatory environment of the country and the structure of the preeminent Chinese banks. Finally, issues in Chinese monetary policy, particularly exchange rate system reforms, and the developing stock and bond markets will be addressed.
ContributorsFeatherston, Ryan (Author) / Hill, John (Thesis director) / Mendez, Jose (Committee member) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05