Filtering by
- Creators: School of Politics and Global Studies
- Creators: Dean, W.P. Carey School of Business
- Resource Type: Text
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
The purpose of this paper is to make the beyond a reasonable doubt standard in criminal trials more comprehensible for the modern juror while also increasing the modern juror’s motivation and ability to apply this standard consistent with trial proceedings. The major problems addressed include why the beyond a reasonable doubt standard is so difficult for modern jurors to understand in addition to why modern jurors lack both the motivation and ability to perform their integral function in criminal trials due to their enforced passive role. This paper traces the origins of the modern jury, delving into the centuries-long transition of the jury from an active to passive function, and the impacts historical change has had on the modern juror’s role in criminal trials. It also looks to define the beyond a reasonable doubt standard in terms of case law and pattern jury instructions and through contrast with its constituent lower civil standards of evidentiary certainty. The solution posed to remedy the aforementioned issues rests on a unique application of metaphor and imagery that can be implemented in lawyers’ rhetorical methods to instruct jurors on their paramount function in modern criminal suits.
Through literature review and semi-structured surveys and interviews, this study will attempt to discern the true motives of the stakeholders in the student-athlete compensation case and use these motives along with ethical analysis to determine the moral permissibility of the proposed environments. This study will follow 4 specific research questions:
1. To what extent is “amateurism” a morally permissible concept to govern student athlete compensation?
2. To what extent is “professionalism” a morally permissible concept to govern student athlete compensation?
3. To what extent is “Olympic amateurism” a morally permissible concept to govern student athlete compensation?
4. How should the knowledge of these concepts’ moral permissibility affect how we apply the law in the area of this case?
This project will conclude with commentary on what the implications are towards modern law for after determining the moral permissibility of all environments.
The objective of this project was to combine my passion for creativity, branding and graphic design into a project that would be personally challenging for me, as well as something that would deliver a result. In considering all these things, I decided to “rebrand the brands we know & love” by picking 5 companies to recreate their logos and redesign the packaging and artwork for one product from each company.