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With the discovery of “Big Data” and the positive impacts properly using data can have on any and every business, it is no wonder that there has been an explosion of companies choosing to implement many possible uses of data. Consumers and any people who may not fully understand the process of collecting, analyzing, and visualizing data may be more easily swayed towards believing something that might not necessarily be true or represented accurately. Often it may feel like every hot topic issue has groups on both sides of the issues using seemingly objective data to prove why their side is correct. Seeing two contradictory sides with seemingly factual data can leave many people confused and unsure what the correct course of action is. With this in mind, I realized that there was a chance the businesses could be creating similar misrepresentations of data to sway customers that the company’s product or service is absolutely a necessity in their lives. After all, the world of marketing and understanding consumer preference is a wildly changing and constant moving target that companies have to navigate. Using data surrounding their products and services to create a desire in consumers to buy and use their offerings seems like a surefire way to successfully target market segments.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
ContributorsQueen, Adrianna Louise (Author) / Prince, Linda (Thesis director) / Olsen, Christopher (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The majority of athletes think there is one ‘right’ way to eat. However, eating and fueling yourbody are highly individualized, especially for female athletes. We evaluated the eating habits of female student-athletes at Arizona State University (ASU) by looking at how they chose to fuel their bodies for training and competition. Through interviews with six female student-athletes, two Registered Dieticians, and one Sports Performance Director all from ASU, we were able to find that, while there were some common eating trends, sports nutrition is individualized. We also learned that student-athletes have room for improvement when it comes to nutrition education.
Link to documentary on YouTube https://www.youtube.com/watch?v=v1JfwZc31Bk
Link to documentary on YouTube https://www.youtube.com/watch?v=v1JfwZc31Bk
ContributorsLundberg, Ellyson (Co-author) / Woodard, Kara (Co-author) / Miller, Michelle (Thesis director) / Romero, Jose (Thesis director) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This guide is intended to give the reader a breakdown of the expectations and customs of the professional French environment. Whether one has French suppliers, partners, coworkers, or employees, it is important to understand the culture that guides their expectations and actions. This guide requires no previous knowledge of French language or culture and is meant to be an introduction to the topic.
ContributorsNicholls, Olivia G (Author) / Bahtchevanova, Mariana (Thesis director) / Winter, Marie (Committee member) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The goal of this thesis is to explore and present a range of approaches to “algorithmic choreography.” In the context of this thesis, algorithmic choreography is defined as choreography with computational influence or elements. Traditionally, algorithmic choreography, despite containing works that use computation in a variety of ways, has been used as an umbrella term for all works that involve computation.
This thesis intends to show that the diversity of algorithmic choreography can be reduced into more specific categories. As algorithmic choreography is fundamentally intertwined with the concept of computation, it is natural to propose that algorithmic choreography works be separated based on a spectrum that is defined by the extent of the involvement of computation within each piece.
This thesis seeks to specifically outline three primary categories that algorithmic works can fall into: pieces that involve minimal computational influence, entirely computationally generated pieces, and pieces that lie in between. Three original works were created to reflect each of these categories. These works provide examples of the various methods by which computation can influence and enhance choreography.
The first piece, entitled Rαinwater, displays a minimal amount of computational influence. The use of space in the piece was limited to random, computationally generated paths. The dancers extracted a narrative element from the random paths. This iteration resulted in a piece that explores the dancers’ emotional interaction within the context of a rainy environment. The second piece, entitled Mymec, utilizes an intermediary amount of computation. The piece sees a dancer interact with a projected display of an Ant Colony Optimization (ACO) algorithm. The dancer is to take direct inspiration from the movement of the virtual ants and embody the visualization of the algorithm. The final piece, entitled nSkeleton, exhibited maximal computational influence. Kinect position data was manipulated using iterative methods from computational mathematics to create computer-generated movement to be performed by a dancer on-stage.
Each original piece was originally intended to be presented to the public as part of an evening-length show. However, due to the rise of the COVID-19 pandemic caused by the novel coronavirus, all public campus events have been canceled and the government has recommended that gatherings with more than 10 people be entirely avoided. Thus, the pieces will instead be presented in the form of a video published online. This video will encompass information about the creation of each piece as well as clips of choreography.
This thesis intends to show that the diversity of algorithmic choreography can be reduced into more specific categories. As algorithmic choreography is fundamentally intertwined with the concept of computation, it is natural to propose that algorithmic choreography works be separated based on a spectrum that is defined by the extent of the involvement of computation within each piece.
This thesis seeks to specifically outline three primary categories that algorithmic works can fall into: pieces that involve minimal computational influence, entirely computationally generated pieces, and pieces that lie in between. Three original works were created to reflect each of these categories. These works provide examples of the various methods by which computation can influence and enhance choreography.
The first piece, entitled Rαinwater, displays a minimal amount of computational influence. The use of space in the piece was limited to random, computationally generated paths. The dancers extracted a narrative element from the random paths. This iteration resulted in a piece that explores the dancers’ emotional interaction within the context of a rainy environment. The second piece, entitled Mymec, utilizes an intermediary amount of computation. The piece sees a dancer interact with a projected display of an Ant Colony Optimization (ACO) algorithm. The dancer is to take direct inspiration from the movement of the virtual ants and embody the visualization of the algorithm. The final piece, entitled nSkeleton, exhibited maximal computational influence. Kinect position data was manipulated using iterative methods from computational mathematics to create computer-generated movement to be performed by a dancer on-stage.
Each original piece was originally intended to be presented to the public as part of an evening-length show. However, due to the rise of the COVID-19 pandemic caused by the novel coronavirus, all public campus events have been canceled and the government has recommended that gatherings with more than 10 people be entirely avoided. Thus, the pieces will instead be presented in the form of a video published online. This video will encompass information about the creation of each piece as well as clips of choreography.
ContributorsJawaid, Zeeshan (Co-author, Co-author) / Jackson, Naomi (Thesis director) / Curry, Nicole (Committee member) / Espanol, Malena (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
K-2SO: A Science Fiction Novel consists of three separate narratives all connected by one singular event: the choice to save a life. Told in three parts, each narrative explores the story of a different character in a different time, both before the end of the world and after. Dubbed “The Fracture” by the characters of the novel, the repercussions of this cataclysmic event are felt throughout each narrative, but it is not the focus of their stories. The characters and their connections to one another, how each one influences the lives of others, and the choices they make in an effort to rebuild that which they’ve lost and hold onto that which they love, is the heart of the novel, and the titular character, a robot born into a strange new world, is the thread that binds them all together.
ContributorsLind, Alex Thomas (Author) / Irish, Jennifer (Thesis director) / Bell, Matt (Committee member) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this paper is to make the beyond a reasonable doubt standard in criminal trials more comprehensible for the modern juror while also increasing the modern juror’s motivation and ability to apply this standard consistent with trial proceedings. The major problems addressed include why the beyond a reasonable doubt standard is so difficult for modern jurors to understand in addition to why modern jurors lack both the motivation and ability to perform their integral function in criminal trials due to their enforced passive role. This paper traces the origins of the modern jury, delving into the centuries-long transition of the jury from an active to passive function, and the impacts historical change has had on the modern juror’s role in criminal trials. It also looks to define the beyond a reasonable doubt standard in terms of case law and pattern jury instructions and through contrast with its constituent lower civil standards of evidentiary certainty. The solution posed to remedy the aforementioned issues rests on a unique application of metaphor and imagery that can be implemented in lawyers’ rhetorical methods to instruct jurors on their paramount function in modern criminal suits.
ContributorsTodd, Madolynn Susan (Co-author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
My thesis is an exploration on the principles of algorithmic trading. I was introduced to the world of algorithmic trading in the Summer of 2018 when I got an internship at a startup trading firm called Helios Machine Intelligence. At HeliosMI, my job was to model algorithms for their in-house developed platform (in Java and C#). I learned how to model several different strategies, but I didn’t understand how, or more importantly, why these strategies worked. In the Spring of 2019 when I first began planning my thesis, I initially planned on recreating and optimizing HeliosMI’s trading platform. It was after reading a few books over the summer, namely; The Man Who Solved the Market by Gregory Zuckerman, Algorithmic Trading by Ernie Chan, and A Random Walk Down Wall Street by Burton Gordon Malkiel, that I realized that I was much more interested in learning the fundamentals of algorithmic trading, so I decided to make this the new focus of my thesis. At HeliosMI, we tested strategies against the historical data of stocks using an application called QuantConnect. This application is easy-to-use, cheap (even offering a free tier) and provides plenty of documentation with an active community forum, making it the obvious choice as the platform for my thesis research. Throughout my research I focused on exploring high-frequency trading algorithms, mainly because these are the types of algorithms that are employed at Wall Street hedge funds, and also the type I worked on at HeliosMI. I developed three distinct algorithms throughout my research; a momentum based strategy, a mean reversion based strategy, and a preferred time of day based strategy. In my thesis report, I go in depth on each of these strategies, as well as discuss the history of algorithmic trading, and explore some future research aspirations.
ContributorsMaheshwari, Nicholas Leo (Author) / Balasooriya, Janaka (Thesis director) / Hoffman, David (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
When I first began thinking about what to do my honors thesis on during junior year, I knew that I wanted to do something creative. While I had successfully written a plethora of research papers and such throughout college, I knew that, were I to try to make my thesis entirely research based, I would not be able to be passionate about it. This thesis is what is going to be left for other Barrett students, current and future, to look at. I do not want to work on something that I would not be passionate about knowing that other people would see it and maybe even look at it when trying to find inspiration for their own theses. In order to accomplish this, I knew working on a creative project as my thesis was my best option. I would be passionate about what I was working on, and it would also allow me to work on something that did not just feel like more schoolwork. In other words, I would not get as “burnt out” working on my thesis if it were something that I enjoyed working on, rather than something that felt tedious.
ContributorsPrieve, Connor Taylor (Author) / Schmidt, Peter (Thesis director) / Ison, Tara (Committee member) / Department of English (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Take a moment to reflect on your day to day life. Think about the conversation you have with your barista at Starbucks, the polite hellos and you’re welcomes you pass out to strangers on the street, or the sound of your best friend’s latest story. Society could not exist without language. Every person utilizes language within their own spaces and communities to establish their identities and relationships with the world around them. The Linguistic Society of America classifies sociolinguistics as the investigation of how “language use symbolically represents fundamental dimensions of social behavior and human interaction.” Broadly, sociolinguistics looks at language’s relationship to and function within society.
ContributorsHill, Taylor (Author) / Howard, Pamela (Thesis director) / Rines, Olivia (Committee member) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The creative project titled “Culture and Business: Exploring the Etiquette Behind a Chinese Business Meal” focused on defining what is proper dining etiquette targeted at doing business with China. Through the use of 10 informational interviews with seasoned professionals who have experience working overseas in China, this project explored the key aspects of building relationships over a meal. Furthermore, online research was taken into account in order to provide a more up-to-date and well-rounded view. Trends that were discovered across categories include seating arrangements, gift giving, conversation topics, drinking culture, gender roles, and the actual act of eating. The goal of this project was to create an infographic and short video with the intention of educating American business students who are interested in working in China. It was found through the study that many Chinese professionals find the rules of business dining etiquette to be common sense. With globalization making developing relationships between American and Chinese businesses more accessible, providing established descriptions of how to properly conduct a business meal is essential to rising American professionals in order to ensure success in closing the business deal with their Chinese counterparts.
ContributorsLe, Athena (Co-author) / Ponce-Moreno, Jazmin (Co-author) / Hom, Peter (Thesis director) / Schoenfeld, Robert (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05