Matching Items (453)
Filtering by
- Creators: Department of Information Systems
- Resource Type: Text
Description
I'm a business major. As a matter of fact, I don't have a lot of opportunities to participate in projects where I can design and build things as my engineering friends do. In fact, I'm not good at building things. And perhaps that's why I soon figured out that Engineering school isn't for me. But business alone seems to be not enough; I crave for something new and exciting and there is nothing more satisfying than seeing a design on paper becoming a tangible product in hands. For that reason, I decided to join InnovationSpace after learning about the program from my professor and my friends who were in the program. My goal through the program is to deliver a product that people find useful, and hopefully, has an impact on their lives.
“InnovationSpace is an entrepreneurial joint venture among the Herberger Institute for Design and the Arts, Ira A. Fulton Schools of Engineering, W.P. Carey School of Business and the Julie Ann Wrigley Global Institute of Sustainability at Arizona State University. The goal […] is to develop products that create market value while serving real societal needs and minimizing impacts on the environment. Put simply, we seek to create products that are progressive, possible and profitable. At the same time, they must have a meaningful impact on the daily lives of ordinary people. InnovationSpace utilizes two fundamental strategies for creating sustainable innovation: a model of new product development known as Integrated Innovation and the emerging field of biomimicry.” — InnovationSpace program syllabus
The focus of the project outlined by Cisco is “to understand the needs of people who face physical, cognitive or sensory disabilities, and develop new products and services for them utilizing the potential of the new technologies called the Internet of Things.” In other words, I am challenged to leverage the Internet of Things technologies to develop a device that benefits individuals with disabilities.
The final product is an automated airport cart — Chariot. Based on stakeholders’ needs interviews, we find that visually impaired people experience difficulties navigating the airport when they need to travel. Many airports attempt to solve this problem by offering wheelchair. However, visually impaired people feel that they are treated unfairly and become dependent on the wheelchairs. Chariot strives to solve this problem by applying the same concept in autonomous vehicle to guide the users through the airport. The users receive their itinerary email that will link to the Chariot app on their phones. When they arrive at the airport, the users simply connect their phones with Chariot and information such as gate number and departure time will be updated in the cart so that Chariot can guide the users to the desired destination. Ultimately, Chariot aims to give visually impaired people more control over their lives.
“InnovationSpace is an entrepreneurial joint venture among the Herberger Institute for Design and the Arts, Ira A. Fulton Schools of Engineering, W.P. Carey School of Business and the Julie Ann Wrigley Global Institute of Sustainability at Arizona State University. The goal […] is to develop products that create market value while serving real societal needs and minimizing impacts on the environment. Put simply, we seek to create products that are progressive, possible and profitable. At the same time, they must have a meaningful impact on the daily lives of ordinary people. InnovationSpace utilizes two fundamental strategies for creating sustainable innovation: a model of new product development known as Integrated Innovation and the emerging field of biomimicry.” — InnovationSpace program syllabus
The focus of the project outlined by Cisco is “to understand the needs of people who face physical, cognitive or sensory disabilities, and develop new products and services for them utilizing the potential of the new technologies called the Internet of Things.” In other words, I am challenged to leverage the Internet of Things technologies to develop a device that benefits individuals with disabilities.
The final product is an automated airport cart — Chariot. Based on stakeholders’ needs interviews, we find that visually impaired people experience difficulties navigating the airport when they need to travel. Many airports attempt to solve this problem by offering wheelchair. However, visually impaired people feel that they are treated unfairly and become dependent on the wheelchairs. Chariot strives to solve this problem by applying the same concept in autonomous vehicle to guide the users through the airport. The users receive their itinerary email that will link to the Chariot app on their phones. When they arrive at the airport, the users simply connect their phones with Chariot and information such as gate number and departure time will be updated in the cart so that Chariot can guide the users to the desired destination. Ultimately, Chariot aims to give visually impaired people more control over their lives.
ContributorsNguyen, Khanh Hoang Tuan (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This paper is a beginner’s guide to the product management (PM) career. The paper starts with an introduction to myself and my product management journey, as well as my purpose in writing the guide. Next, I cover the basics of a product management career, such as career path, salaries, job descriptions, responsibilities and characteristics of product managers, and the different types of product managers. I then go in depth on the product development lifecycle, the place where the product manager’s work resides. The product development lifecycle consists of: finding and planning the right opportunity, designing the solution, building the solution, sharing the solution, and assessing the solution. Product managers work cross-functionally with marketing, design, and engineering teams. After discussing each step to the process, I move into the topic of how to get the knowledge and skillset necessary for a product management job. This includes tips and advice on degree choice, books, websites, PM internships and full-time jobs, and how to prepare for interviews. The guide provides fundamental information about product management, getting a product management job, and where to go after to learn more.
ContributorsLevy, Lital (Author) / Ostrom, Amy (Thesis director) / Eaton, Kathryn (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Nonlinear pricing is a term that looks at the relationship between price and quantity. Normally firms bundle breakfast cereals together and then sell them at least a price that is a third of the single unit price. This shows a lack of linearity between the price and the quantity. Most of the breakfast cereal brands like Kellogg’s , Post and others employ nonlinear pricing schedules as a way of motivating consumers to purchase their products. They use these methods to increase their product sales and boost profits respectively. An example of nonlinear pricing is when a consumer is given an option to buy two boxes of cereal and get and the third one for free.
According to Market Watch (10/08/2018), 85% of breakfast cereal brand companies use the nonlinear pricing model. This is a very popular and competitive market strategy used by other companies as well. The purpose of this thesis is to therefore evaluate the effectiveness of the nonlinear pricing strategy popular in the breakfast cereal industry, as well as ascertaining whether this strategy fosters loyalty amongst cereal consumers. I have always wondered if breakfast cereal companies that use nonlinear pricing models shortchange themselves by recycling their own customers instead of attracting new ones. To respond to that question, l used data from the breakfast cereal industry for the year 2017. This data received integrity research and assurance approval at Arizona State University . Moreover, the study used breakfast cereal data as the backbone of the analysis because consumption of breakfast cereals happens throughout the year and breakfast cereals have a longer shelf life. The data is based on receipt uploads from over 400,000 users of the Omni panel website. My goal with the thesis is to evaluate the effectiveness of nonlinear pricing schedules in relation to increasing sales and fostering customer loyalty. At the end of the study, l would like to have developed a strong and data-based opinion on why consumers choose the breakfast cereal they purchased and also on the relationship between nonlinear pricing and consumer loyalty. I hope to use my findings to propose a better model which, if used by these businesses, can enable them to generate more returns and cultivate customer loyalty.
According to Market Watch (10/08/2018), 85% of breakfast cereal brand companies use the nonlinear pricing model. This is a very popular and competitive market strategy used by other companies as well. The purpose of this thesis is to therefore evaluate the effectiveness of the nonlinear pricing strategy popular in the breakfast cereal industry, as well as ascertaining whether this strategy fosters loyalty amongst cereal consumers. I have always wondered if breakfast cereal companies that use nonlinear pricing models shortchange themselves by recycling their own customers instead of attracting new ones. To respond to that question, l used data from the breakfast cereal industry for the year 2017. This data received integrity research and assurance approval at Arizona State University . Moreover, the study used breakfast cereal data as the backbone of the analysis because consumption of breakfast cereals happens throughout the year and breakfast cereals have a longer shelf life. The data is based on receipt uploads from over 400,000 users of the Omni panel website. My goal with the thesis is to evaluate the effectiveness of nonlinear pricing schedules in relation to increasing sales and fostering customer loyalty. At the end of the study, l would like to have developed a strong and data-based opinion on why consumers choose the breakfast cereal they purchased and also on the relationship between nonlinear pricing and consumer loyalty. I hope to use my findings to propose a better model which, if used by these businesses, can enable them to generate more returns and cultivate customer loyalty.
ContributorsNgwenya, Alpha (Author) / Silverman, Daniel (Thesis director) / Trujillo, Rhett (Committee member) / Department of Information Systems (Contributor) / Thunderbird School of Global Management (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Differences between cultures have been (and continue to be) examined by researchers all over the world. Prominent studies performed by organizations such as GLOBE and Hofstede have created a foundation for our understanding of how culture affects business in different countries. They also inspired our study, which investigates how employment benefits vary in different cultures. We examined the difference in employee benefit preference of Austria and Germany compared to America and how that affects their perception of the organization. Specifically, we studied how employees in those countries would react to an increase in wage or an increase in vacation time. Each participant read a hypothetical scenario in which they received one of the two benefits. The alternative benefit was not disclosed to them. After reading about the reward, they were asked various questions about the company. These questions gauged their belief in the ability of the organization, their benevolence toward the organization, their perception of the integrity of the organization, their trust in the organization, their turnover intentions, and their obligation felt towards the organization.
Two of the six variables tested yielded statistically significant results after we performed a univariate analysis of variance test on each of the variables. The two variables that yielded statistically significant results were belief in the integrity of the organization and benevolence toward the organization. Americans expressed more benevolence and belief in the integrity of their organization when they received more vacation time, while Europeans exhibited the opposite reaction (to a lesser degree). These results could provide insight to companies that are looking to strengthen company culture or increase motivation of employees. The variables with non-significant results could be attributed to globalization, limitations of our study, or the concept of scarcity.
Two of the six variables tested yielded statistically significant results after we performed a univariate analysis of variance test on each of the variables. The two variables that yielded statistically significant results were belief in the integrity of the organization and benevolence toward the organization. Americans expressed more benevolence and belief in the integrity of their organization when they received more vacation time, while Europeans exhibited the opposite reaction (to a lesser degree). These results could provide insight to companies that are looking to strengthen company culture or increase motivation of employees. The variables with non-significant results could be attributed to globalization, limitations of our study, or the concept of scarcity.
ContributorsMackey, Henry Aloysius (Author) / Baer, Mike (Thesis director) / Hom, Peter (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
I have been studying both Supply Chain Management and Business Sustainability during my undergraduate at Arizona State University. This paper has allowed me to further explore some of the topics that I was introduced to during my time studying at ASU. For my supply chain alternative thesis, I attended multiple interesting faculty research presentations in the Supply Chain department and wrote reflections on each. The presentations were used to help choose a topic to focus on in the rest of my thesis. It is the third research seminar that I attended by Barbara Flynn, titled Understanding Adaptation to a Sustainability Technology Innovation: Longitudinal Outcome Trajectories, that sparked my interest in further researching sustainability in supply chains. The second portion of this paper contains a literature review of papers and journals on the topic of sustainability within supply chains over the last decade. Studies on this topic are becoming more popular as concerns with global warming increase. My research mainly consisted of reading journals and articles on ways that sustainable practices can be applied to reduce the environmental impact of businesses. This paper focuses on recent sustainability trends found across different areas of the supply chain, including: supplier selection and engagement, manufacturing, building efficiency, and logistics.
ContributorsSchneider, Chris (Author) / Printezis, Antonios (Thesis director) / Vitikas, Stanley (Committee member) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
According to a Washington Post and YouGov study conducted in 2014, 60% of
the 861 U.S. citizens surveyed supported aid and subsidized housing for the homeless
Population. Of that same survey group, however, 52% and 46% supported banning panhandling
and sleeping in public, respectively. This disconnect highlights how we as Americans view
homelessness: people who are on the fringes of society that deserve help, but only from a
distance. This creative project is a book of twenty poems in which each poem will correspond
aspects of the homeless experience. This project also serves to make the homeless population
more relatable to the general population, bring a voice to a marginalized population who are not
heard or helped, and bring about better resources for the homeless population.
The project was completed in stages. First interviews with homeless individuals were
conducted and questions such as “What is your passion?” and “What three words would you best
describe homelessness as?” A special effort was made to make sure that the thoughts and
feelings of the homeless individuals were presented without bias. The book was then put together
as a manuscript. An analytics paper was also prepared that discussed the background of the
problem, influences on poetry, and challenges throughout the process. A presentation on the
process was also prepared for the thesis defense.
the 861 U.S. citizens surveyed supported aid and subsidized housing for the homeless
Population. Of that same survey group, however, 52% and 46% supported banning panhandling
and sleeping in public, respectively. This disconnect highlights how we as Americans view
homelessness: people who are on the fringes of society that deserve help, but only from a
distance. This creative project is a book of twenty poems in which each poem will correspond
aspects of the homeless experience. This project also serves to make the homeless population
more relatable to the general population, bring a voice to a marginalized population who are not
heard or helped, and bring about better resources for the homeless population.
The project was completed in stages. First interviews with homeless individuals were
conducted and questions such as “What is your passion?” and “What three words would you best
describe homelessness as?” A special effort was made to make sure that the thoughts and
feelings of the homeless individuals were presented without bias. The book was then put together
as a manuscript. An analytics paper was also prepared that discussed the background of the
problem, influences on poetry, and challenges throughout the process. A presentation on the
process was also prepared for the thesis defense.
ContributorsRajani, Shashank Mahesh (Author) / Fette, Donald (Thesis director) / Cohen, Liz (Committee member) / Department of Information Systems (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In this paper, I have designed a business model for a new type of fashion retail
store. This store will perfect the personal styling experience by utilizing customer and
apparel data to make individualized apparel recommendations. The format of this store
will heavily reduce the amount of search time for customers by only showing clothing
pieces that each person is likely to purchase, based on predictive analytics. In order to
plan this business model and determine whether a company of this style could be
successful, this paper includes research on the current environment of the fashion
industry, the company’s potential target market segmentation, and tactics for developing
the best customer offering.
store. This store will perfect the personal styling experience by utilizing customer and
apparel data to make individualized apparel recommendations. The format of this store
will heavily reduce the amount of search time for customers by only showing clothing
pieces that each person is likely to purchase, based on predictive analytics. In order to
plan this business model and determine whether a company of this style could be
successful, this paper includes research on the current environment of the fashion
industry, the company’s potential target market segmentation, and tactics for developing
the best customer offering.
ContributorsTrevino, Alexandra (Author) / Riker, Elise (Thesis director) / Schlacter, John (Committee member) / WPC Graduate Programs (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The following case study covers Avnet, Inc., a global technology distributor and supply chain service company with a headquarters in Phoenix, Arizona and customers in over 125 countries within North America, Asia and Europe. The case includes a strategic overview of Avnet’s unique 100-year history and transformed business model, while also highlighting the company’s current business strategies. The hallmark of Avnet’s growth and success has been through over one hundred mergers and acquisitions which make up Avnet’s 2020 company ecosystem. The strategies presented in this case focus specifically on the automotive initiative, a strong growth area within the semiconductor industry, which consists of a two-part global transportation strategy for Avnet. The strategy accommodates both Strategic Supply Chain customers as well as Strategic Design Change customers, two main transportation customer types. The case then further explores the transformation of Avnet’s automotive strategy team from a regional to global focus. This research is accomplished through a literature review of market research from various sources on semiconductor market trends and best industry practices. The research also investigates the impacts on demand creation for Avnet through customer relationships. In addition to research and analysis, other information included in the case is derived from direct collaboration with Avnet employees on the cross-functional global team and employee interviews. The research and recommendations in this paper are presented with the goal of providing proof of concept on the global automotive initiative for Avnet and will be shared with the strategy team following completion of the case study.
ContributorsStabile, Kristina Marie (Author) / Rabinovich, Dr. Elliot (Thesis director) / Holmes, Nancy (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
An experimental investigation was conducted to calculate the aerodynamic drag on a cyclist wearing different types of clothing. The different outfits worn for this experiment were a professional skinsuit, a professional cycling kit, a t-shirt and shorts, and a long-sleeved flannel and jeans. The aerodynamic drag was ultimately found using the coast down method, a process in which a cyclist increases their speed to a chosen maximum threshold, and upon reaching this speed, ceases the pedal stroke and maintains the aero position until the bicycle comes to a stop. The data was gathered using an AeroPod, speed sensor, and GPS unit. The data gathered was imported into Excel for data analysis. The average CdA values at race speed (26-30 ft/s) for the skinsuit, cycling kit, t-shirt and shorts, and flannel were calculated to be 4.180 ft2, 3.668 ft2, 4.884 ft2, and 4.223 ft2, respectively. These race speed averages were found using data from three separate Ironman Triathlons. The cycling kit was found to be the most aerodynamic at the race speed. The results of this study reveal that cycling apparel can only be optimized for a small range of speeds and cycling outside of this optimal range delays the initiation of the reduction of boundary layer separation, thus resulting in more critical time spent in the flow transition region. The skinsuit’s performance was more aerodynamically efficient than the cycling kit at speeds greater than 36.8 mph. The cycling kit is more aerodynamic for speeds slower than 36.8 mph. The slickness of the skinsuit was found to be detrimental to the cyclist’s aerodynamic drag, as the lack of roughness on the skinsuit prevented the initiation of turbulent flow, which results in a decrease in drag. Overall, the experiment confirmed the hypothesis that a cyclist is more aerodynamic when wearing cycling apparel as opposed to casual, loose-fitting clothing.
ContributorsGlynn, Julia Daniel (Co-author) / Duffy, Kyle (Co-author) / Takahashi, Timothy (Thesis director) / Bergmann, Ande (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This thesis aims to explore the power that my personal struggle with sibling overshadowing and bullying had on my personal development, perspective, and character. To accomplish this analysis, I review many current theories in the areas of self-identity, self-confidence, and sibling relationships. I find that there exist theories from psychologists and sociologists, such as Stets, Brody, Kohlberg, and Hetherington, that can provide insight as to why I felt as I did. I discover scientific concepts that explain my stress from being constantly compared to very accomplished siblings. Also, I find that there exists significant research that confirms my inability to trust compliments and feedback in light of at-times low self-esteem. In this personal story, I will apply sociological truths to help decipher my struggle with academic achievement and overshadowing, confidence, and identity. The hope is that this explanation may provide assistance to others in similar circumstances.
In Section 1, I highlighted the 8-year struggle that I faced that had a central focus and emphasis on bullying. I discussed many important ideals, including how grave the bullying in elementary and middle school was and how it shaped me as an individual. I also discussed how sibling overshadowing and comparison contributed to my struggle and growth over the 8-year period in chronological order.
After telling the story in Section 1, I then discussed and did an unbiased theory exploration that attempted to discuss and uncover the theories, relationships, and trends found across three central “themes” presented in Section 1: Sibling Relationships, Self-Identity, and Self-Confidence. I discussed what theories were argued and presented across many famous and well-known researchers, how their work relates to the central theme of interest, and how these theories relate to each other. I found that there were many theories from Stets, Brody, Kohlberg, and Hetherington that provided insight as to why I felt weak and frail. I also found that there was significant research that confirmed my inability to trust compliments and feedback. I lastly discussed some opposing theories by individuals who argued against these same ideas along with the respective amount of weight that they carry over others.
In Section 3, I then took the theories, trends, and relationships presented on these themes in Section 2 from various researchers and integrated them with Section 1, my life experience. Section 3 represents a hybrid discussion of how the theories argued, debated, and explored by researchers relate specifically to moments throughout my life and 8-year struggle. In this section, my goal is to help readers understand how these theories can or can’t relate to someone’s personal experience. I also discussed which theories carry more weight than others based on the volume of research conducted.
In Section 1, I highlighted the 8-year struggle that I faced that had a central focus and emphasis on bullying. I discussed many important ideals, including how grave the bullying in elementary and middle school was and how it shaped me as an individual. I also discussed how sibling overshadowing and comparison contributed to my struggle and growth over the 8-year period in chronological order.
After telling the story in Section 1, I then discussed and did an unbiased theory exploration that attempted to discuss and uncover the theories, relationships, and trends found across three central “themes” presented in Section 1: Sibling Relationships, Self-Identity, and Self-Confidence. I discussed what theories were argued and presented across many famous and well-known researchers, how their work relates to the central theme of interest, and how these theories relate to each other. I found that there were many theories from Stets, Brody, Kohlberg, and Hetherington that provided insight as to why I felt weak and frail. I also found that there was significant research that confirmed my inability to trust compliments and feedback. I lastly discussed some opposing theories by individuals who argued against these same ideas along with the respective amount of weight that they carry over others.
In Section 3, I then took the theories, trends, and relationships presented on these themes in Section 2 from various researchers and integrated them with Section 1, my life experience. Section 3 represents a hybrid discussion of how the theories argued, debated, and explored by researchers relate specifically to moments throughout my life and 8-year struggle. In this section, my goal is to help readers understand how these theories can or can’t relate to someone’s personal experience. I also discussed which theories carry more weight than others based on the volume of research conducted.
ContributorsMionis, Julia (Author) / Fey, Richard (Thesis director) / Martinez, Elizabeth (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12