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Perceived Polarization and Its Effects on Voter Behavior

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Political polarization is at an all-time high in the United States and people are more polarized in their beliefs than ever. The issue of polarization is one of the most divisive conflicts in America today. The following honors thesis analyzes

Political polarization is at an all-time high in the United States and people are more polarized in their beliefs than ever. The issue of polarization is one of the most divisive conflicts in America today. The following honors thesis analyzes how political polarization affects voter emotions and behaviors. To study this, I expose participants to a high polarization news article and a low polarization news article and observe the results. Out of the test came two key findings. The first is that participants who identify as Independents were much more likely to feel inspiration in a high polarization context than in a low polarization context. The second is that in a high polarization condition, Democrat and Republican participants felt more connected to their own parties compared to the control condition.

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2020-05

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Attitudes and Experiences with Period Poverty at Arizona State University

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In recent years, feminist activists have taken their fascination with and concern over access to period products in developing countries and diverted their attention to period poverty that exists in the United States. Backed by globalist approaches and the dee

In recent years, feminist activists have taken their fascination with and concern over access to period products in developing countries and diverted their attention to period poverty that exists in the United States. Backed by globalist approaches and the deep history of Menstrual Activism in the US, the Menstrual Equity Movement aims to make policy changes at the state and federal levels to ensure that all menstruators have the products they need to manage menstruation. This exploratory study aims to understand the experiences and attitudes about period poverty at Arizona State University’s campus. Undergraduate menstruators were asked to reflect on general, and on campus experiences with access to period products. Quantitative and qualitative analyses were utilized in conducting this research. This study concludes that menstruators’ education would benefit from having access to free period products in all bathrooms.

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2020-05

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The Effects of Increased Standing and Light Physical Activity in the Workplace on Postprandial Glucose

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This thesis paper examines the effects of increased standing and light physical activity in the workplace on postprandial glucose. Sedentary behavior is detrimental to our health, affecting metabolic risk factors. An easy way to implement change is by decreasing sedentary

This thesis paper examines the effects of increased standing and light physical activity in the workplace on postprandial glucose. Sedentary behavior is detrimental to our health, affecting metabolic risk factors. An easy way to implement change is by decreasing sedentary time in workplaces where sitting is common, such as office workspaces. To consider how postprandial glucose is affected by decreasing sedentary time, participants ate a standardized meal for lunch and were asked to decrease their sitting time by replacing it with standing and light physical activity.

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2020-12

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Oral Microbiome Analysis Reveals Potential for Streamlining Diagnosis of Rheumatoid Arthritis

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Rheumatoid Arthritis (RA) is an autoimmune disorder where the body mistakenly attacks healthy joints. This in turn causes inflammation resulting in pain and swelling. It is very important to get RA accurately diagnosed and treated as early as possible. Similarly,

Rheumatoid Arthritis (RA) is an autoimmune disorder where the body mistakenly attacks healthy joints. This in turn causes inflammation resulting in pain and swelling. It is very important to get RA accurately diagnosed and treated as early as possible. Similarly, with any disease: the longer it is left untreated, the more damage it can cause. RA can cause irreversible joint damage leading to disability. The purpose of this study is to determine if oral microbiome can be used as an additional criterion to aid in diagnosing RA. Several oral microbes have already been identified as biomarkers for RA in saliva. In this study, 10 participants were recruited: 6 diagnosed with RA and 4 Healthy as a control. Two subgroups of RA were done within this study; those diagnose with a positive Rheumatoid Factor (RF) and those diagnose with a negative RF. These subgroups were then compared in order to determine the validity of using certain microbes as biomarkers for RA even when different diagnostic criteria were met. The microbe Parahaemolyticus had the largest measure of effect, showing the greatest potential for statistically significant results with a larger sample size. If we can work narrow to down specific microbes to be undoubtedly higher in abundance with already diagnosed RA patients when comparing to healthy participants, this will be a gamechanger. Not only could we give a higher sense of confidence with the diagnosis of RA, but this could streamline RA diagnosis.

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2020-12

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Kinematics of Soccer Players During a 5-10-5 Agility Drill

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Purpose: The purpose of this study was to observe similarities and differences within soccer players during a 5-10-5 agility drill between the first and second change of direction. Overall body mechanics and center of mass position relative to the feet

Purpose: The purpose of this study was to observe similarities and differences within soccer players during a 5-10-5 agility drill between the first and second change of direction. Overall body mechanics and center of mass position relative to the feet were assessed within players. Methods: A total of 6 soccer players participated in the study. Each player ran through the 5-10-5 agility drill 10 times. All trials were video recorded and oriented to include the whole drill. Data was assessed using the program Kinovea (open-source) for 5 out of the 6 players. One player was excluded due to not meeting the inclusion criteria. The metrics assessed were total time to complete the task, the change of direction time, the time it took for the lag leg to stop moving laterally to the planting of the lead leg, and the leg angle. All tasks, except for total task time, were assessed for both the first and second change of direction. An individual analysis was performed for each player in order to obtain observational differences between the first and second change of direction for players. Results: The total task time determined the order of the players, thus the fastest player became player 1 and the slowest player 5. Players 1, 2, 4, and 5 were all found to have a statistical significance in change of direction time. When statistically significant the change of direction time was faster for the second change of direction. The slower players, player 4 and 5, had a statistically significant difference in leg angle, with the leg angle being larger for the first change of direction. Player 3 had no significant differences between any of the metrics. When looking closer at the faster players an observable difference in center of mass position relative to the feet was observed. The second change of direction showed the center of mass being positioned further anterior to the feet, and better mechanics were used to slow down and prepare to change direction. Discussion: The center of mass position relative to the feet could likely explain why the second change of direction was faster for 4 out of the 5 players. With the current information from the present study it could be adapted to help coaches instruct players to incorporate better mechanics into their change of direction tasks, and possibly improve their agility. This study could be improved by using multiple camera angles, high definition cameras, body markers, and force plates. By using these tools information could be obtained about variables that impact change of direction tasks but were not measured in the current study.

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2020-12

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An Uncertain Future—The Evolution of the Advertising Agency

Description

The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843

The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.

In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.

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2018-05

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The Role of Influencer Marketing

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This paper looks at the growth of influencer marketing in application and how it has shifted the relationship between brands and consumers. Barriers to enter the space and methods of practice are discussed and analyzed to project the accessibility of

This paper looks at the growth of influencer marketing in application and how it has shifted the relationship between brands and consumers. Barriers to enter the space and methods of practice are discussed and analyzed to project the accessibility of obtaining influencer status. Best practices for brands and influencers are outlined based on research, and key findings are analyzed from interviewed participants that play an active role in the field. Another component of the paper includes the discussion of the significance of platform dependence regarding influencers and brands using social media channels to reach consumers. The dynamic of the relationship that exists between consumers, brands and platforms is demonstrated through a model to demonstrate the interdependence of the relationship. The final component of the paper involves the exploration of the field as an active participant through an experiment that was conducted by the researcher on behalf of the question: can anyone be an influencer? The answer to this question is explored through personal accounts on the journey during an eight month process of testing content creation and promotion to build awareness and increase engagement. The barriers to enter the space as an influencer and to collaborate with brands is addressed through the process of testing tactics and strategies on social channels, along with travel expeditions across Arizona to contribute to content creation purposed into blog articles. The findings throughout the paper are conclusive that the value of influencer marketing is increasing as more brands validate and utilize this method in their marketing efforts.

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2018-05

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Pandora: A Play by Abbey Toye

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Pandora is a play exploring our relationship with gendered technology through the lens of artificial intelligence. Can women be subjective under patriarchy? Do robots who look like women have subjectivity? Hoping to create a better version of ourselves, The Engineer

Pandora is a play exploring our relationship with gendered technology through the lens of artificial intelligence. Can women be subjective under patriarchy? Do robots who look like women have subjectivity? Hoping to create a better version of ourselves, The Engineer must navigate the loss of her creation, and Pandora must navigate their new world. The original premiere run was March 27-28, 2018, original cast: Caitlin Andelora, Rikki Tremblay, and Michael Tristano Jr.

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2018-05

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Attendance Elasticity of Win Percentage in the NBA: An Exploration of the Effects of Team Performance on Home Game Attendance

Description

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.

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2018-05

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Youth Development and Engagement Through Competitive eSports

Description

This thesis consisted in taking the preliminary steps in starting a business. Teamed up with a seasoned entrepreneur, we created a thorough Business Plan, Pro Forma and Investor presentation documents, all of which have been and still are being used

This thesis consisted in taking the preliminary steps in starting a business. Teamed up with a seasoned entrepreneur, we created a thorough Business Plan, Pro Forma and Investor presentation documents, all of which have been and still are being used in the process of creating the business. The business is in the competitive eSports industry, and involved camps and leagues targeted to youth ages 8-15. We have launched the first camp, and are in talks with investors and key strategic partners.

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2018-05