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Description
Monocular is a user engagement application that offers a website owner the opportunity to track user behavior and use the data to better understand the site's strengths and weaknesses in terms of user satisfaction and motivation. This data allows the customer to make improvements to a website, resulting in a

Monocular is a user engagement application that offers a website owner the opportunity to track user behavior and use the data to better understand the site's strengths and weaknesses in terms of user satisfaction and motivation. This data allows the customer to make improvements to a website, resulting in a better user experience and potential for an improved bottom line.
ContributorsHooke, Wade (Co-author) / Ortiz-Monasterio, Diego (Co-author) / Clark, Joseph (Thesis director) / Prince, Linda (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
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DescriptionThe thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the thesis research is to create a framework that identifies the best pricing structure and price points for a SaaS company.
ContributorsRyu, Kibaek (Author) / Clark, Joseph (Thesis director) / Granberry, Chase (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2014-05