The premise of this essay is that the study of ethics is an essential component in teaching all forms of “non-market entrepreneurship,” that is, all forms of entrepreneurship not undertaken solely for commercial purposes. In non-market entrepreneurship, such as arts entrepreneurship, social enterprise, or social entrepreneurship, at least one other purpose instead of or in addition to profit motivates acting entrepreneurially. In this essay we show how we add an ethical component to teaching social entrepreneurship in a discussion-based seminar in an American university. The thrust of our effort is to require students read Fyodor Dostoevsky’s “The Grand Inquisitor” and the Father Zossima portions from The Brothers Karamazov, originally published in Russian in 1863 as a seminal work in the golden age of Russian literature. Through the instructor’s structured and directed discussion of the text, students are presented with the argument that a personal ethic of “loving humility” as embodied in the character of Father Zossima might serve as an appropriate ethical guide for non-market entrepreneurship.

This article argues that the current economic design of the US not-for-profit arts sector, specifically theatre, fails to support the long-term wellness of the cultural worker and the cultural commons. As a solution, we propose a global, commons-based alternative economy and complementary currency called Culture Coin that creates new wealth, abundance, and virtuous social behaviors by matching unmet needs with underutilized resources that our current economy fails to circulate. The current design of our arts economy results in generative artists being disproportionately poorer, unjust disparities in how resources are distributed, and social behaviors in the nonprofit sector that mimic for profit, commercial enterprises. The arts sector has an over-dependence on uncompensated or undercompensated “sweat equity” and volatile philanthropic funding. We detail the value and characteristics of a commons framework for entrepreneurial activity and describe internet-enabled peer production as a way to build cultural commons as well as the most effective way to collectively co-create and deploy the Culture Coin project.