Matching Items (24)

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QUALITIES OF EXEMPLARY CUSTOMER SERVICE: CAPTURING THE COMPLETE STARBUCKS GUEST EXPERIENCE

Description

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as a whole, and will therefore allow us to extract meaningful information from regular interactions between Starbucks employees and consumers. Additionally, my goal is for these discoveries to produce insight in regards to critical customer service qualities that other businesses should incorporate into their own customer service programs in order to find success.

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Agent

Created

Date Created
  • 2014-12

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Comparing Website Recall on Mobile Devices: Smartphones vs. Tablets

Description

Website usage on both smartphone and tablet devices is rapidly increasing. Website success hinges largely upon how well information on the site is recalled and perceived. The purpose of this

Website usage on both smartphone and tablet devices is rapidly increasing. Website success hinges largely upon how well information on the site is recalled and perceived. The purpose of this study is to explore the question of whether or not the differences in display size and resolution of smartphone versus tablet devices affect the recall of website information. I hypothesize that tablets will produce greater website recall than smartphones, due to their larger screen size and higher resolution which may reduce cognitive strain. During the study, participants viewed a sample website for two minutes on either an iPhone or iPad, and then participated in a brief 20 question memory test to evaluate how well they remembered the website information. Although test scores for the iPad users were about one test point higher than test scores for the iPhone users, the difference was not statistically significant. However, the study was limited by the low sample size (n = 94). This indicates that further research may find that tablets indeed allow for increased recall of certain kinds of website content.

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Agent

Created

Date Created
  • 2013-05

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Attitudes Toward Intercultural Friends and Dating of Chinese Students at Arizona State University

Description

This study investigates the relationship between intercultural friendships and attitudes towards intercultural dating—from the perspective of Asian students studying in the United States. Twenty Chinese students completed an online,

This study investigates the relationship between intercultural friendships and attitudes towards intercultural dating—from the perspective of Asian students studying in the United States. Twenty Chinese students completed an online, 19-item questionnaire (Survey Monkey) surveying the cultural diversity of their friendships (age, gender, religion, nationality, and language) and also their attitudes toward dating White U.S. Americans. The data were submitted to statistical tests and the results revealed no significant correlation between success in developing U.S. American friends, diversity of friendship networks, and interest in dating a White U.S. American. These non-significant results may be due to a limitation of the study--the small number of respondents. However additional findings revealed a high percentage of respondents expressed interest in making friends and dating White U.S. Americans. They also identified major challenges involved--language barriers and cultural differences. Finally, future research directions and applications of research findings are presented.

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Agent

Created

Date Created
  • 2013-05

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TEXTING: A STUDY OF RELATIONAL MAINTENANCE, EQUITY, AND CLOSENESS

Description

Abstract Although sending mobile phone text messages, or texting as many people call it, is a very common form of communication, it is still a fairly new technology. Because of

Abstract Although sending mobile phone text messages, or texting as many people call it, is a very common form of communication, it is still a fairly new technology. Because of this, there is not a great deal of research on it. This study seeks to discover how young adults use texting for relational maintenance as well as study equity, closeness, and to discover sex/gender differences. Data was collected through an online survey. Students were offered extra credit for taking this survey, however some students took the survey with no direct benefit to themselves. Scales were created based on the scales of previous research and modified for texting. Results indicated that texting is used for relational maintenance and there was a significant correlation between using maintenance strategies through texting and closeness. In addition, there were significant correlations between the use of maintenance strategies and equity as well as being underbenefited, however, no correlation was found between the use of relational maintenance strategies and overbenefitedness. Finally, results indicated that sex differences were very minor, the only sex difference was that women use positivity more than men. Gender differences accounted for much more differences in that while femininity was partially associated with the use of relational maintenance strategies, there was a much stronger correlation between the strategies and masculinity. Direction for future research is assessed.

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Agent

Created

Date Created
  • 2014-05

Johnny Huntsman: An American Superhero

Description

Children's book on life and career of Governor Jon Huntsman with civics lessons tied into story. Context paper explaining political science and communication theories as well as background on creative project.

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Agent

Created

Date Created
  • 2014-05

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Piecing Together Peace: Do AIESEC International Internships Promote Global Peace by Fostering Individuals' Cosmopolitan Identity

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Abstract Piecing Together Peace: Do AIESEC International Internships Promote Global Peace by Fostering Individuals' Cosmopolitan Identity Eryn Spence The mission and vision of AIESEC (L'Association Internationale d'Etudiants dans les Sciences

Abstract Piecing Together Peace: Do AIESEC International Internships Promote Global Peace by Fostering Individuals' Cosmopolitan Identity Eryn Spence The mission and vision of AIESEC (L'Association Internationale d'Etudiants dans les Sciences Economiques et Commerciales or the International Association of Students in the Economic and Commercial Sciences) are conducive to the cration of cosmopolitan sensibilities in the program's participants. Cosmopolitanism was first posited as an ideology by Diogenes of Sinope, and since this time, numerous forms of cosmopolitanism have eveolved, mainly focusing on the promotion of the idea of global citizenship, rather than allegiance to a single nation, group of people, or cultural ideology. This paper seeks to address AIESEC's success in promoting these sentiments in participants who take on international interships designed to foster cross-cultural relations and understanding on an individual level.

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Created

Date Created
  • 2011-05

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Implicit Theories: Influences on Impression Management, Motivation, Empowerment, and Guilt

Description

The following study applies research on Implicit Person Theory (IPT) to the context of organizational communication. IPT scholars argue that most individuals ascribe to one of two groups regarding perceptions

The following study applies research on Implicit Person Theory (IPT) to the context of organizational communication. IPT scholars argue that most individuals ascribe to one of two groups regarding perceptions of ability: entity or incremental theorists. Entity theorists believe abilities are fixed, unchanging, and constant, whereas incremental theorists believe abilities are changeable, malleable, and subject to development. Incremental theories are a predictor of success, while entity theories can stifle development (e.g., Dweck, 2006). This study explores the relationship employees' mindsets have on the organization, including learner empowerment, impression management, organizational dissent, and guilt. The present study reasons that incremental (versus entity) theorists will exhibit higher perception of learner empowerment, lower expression of impression management behaviors, higher expression of organizational dissent, and a lower perception of organizational related guilt. No significant results were found on the directional relationships predicted; however, this study presents implications for future research in the area of IPT and organizational communication.

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Created

Date Created
  • 2016-05

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The Effects of Sex Ratio, Class Size, and Teaching Methods on Communication in College Classrooms

Description

Classroom communication is imperative in the creation of a classroom environment that encourages participation and inter-student relationships. Several factors that may influence these variables, such as female-to-male sex ratio, have

Classroom communication is imperative in the creation of a classroom environment that encourages participation and inter-student relationships. Several factors that may influence these variables, such as female-to-male sex ratio, have not been studied in depth. This study examined the impact of class size, female-to-male ratio, and teaching method on individual participation and class interactions. Class size was negatively related to individual verbal participation, classroom connection, classroom animation, and classroom intimacy and positively related to classroom nonimmediacy. Female-to-male sex ratio was positively associated with classroom connection, animation, and intimacy. Class activities were positively related to individual verbal participation, classroom connection, classroom animation, and classroom intimacy and positively related to classroom nonimmediacy. The use of videos in the classroom was positively associated with classroom animation and intimacy while other technologies were not significantly correlated with any variables. These findings suggest that the ideal classroom should have a small number of students and utilize interactive class activities. Furthermore, women should be encouraged to take classes that are traditionally dominated by men and future research should focus on how gender is connected to the variables in this study.

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Created

Date Created
  • 2015-05

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A Social Media Fast: Dependency and Disconnections in a Hyperconnected Culture

Description

Living in a world that is connected in a major way by social media has become the reality for a number of human beings. The necessity of social media in

Living in a world that is connected in a major way by social media has become the reality for a number of human beings. The necessity of social media in everyday life and a person's urge to use it tends to increase when wanting to stay updated and informed about the nature of things around them. The social media world has grown so much over the years, with even the youngest of generations participating in a number of different social networking sites. This study examines how people experience life without social media and how common themes develop as to how social media plays a significant part in daily interactions with others. Whether it have a positive or negative effect on those who actively use it, social media and the influence it has on its users has become something that is utilized in various ways. It does not take much effort to become connected with others through social media, making that a reason as to why it has become so popular among users around the world. People have become dependent on these computer-mediated tools for reasons that keep them feeling at-ease and in the loop of information when it comes to a variety of categories such as political news or their Facebook friends' profiles. Specifically, this study investigates the effects of a two day social media "fast" and how time away from these outlets can cause a disconnect from others, but also create a positive reduction of dependency on social media as a means of distraction from such a hyperconnected environment.

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Created

Date Created
  • 2016-05

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Cultural sustainability by design: a case of food systems in India

Description

In response to the rapid rise of emerging markets, shorter product lifecycles, increasing global exchange and worldwide competition, companies are implementing `sustainable development' as a mechanism by which to maintain

In response to the rapid rise of emerging markets, shorter product lifecycles, increasing global exchange and worldwide competition, companies are implementing `sustainable development' as a mechanism by which to maintain competitive global advantage. Sustainable product development approaches used in industry focus mainly on environmental issues, and to a certain extent on social and economic aspects. Unfortunately, companies have often ignored or are unsure of how to deal with the cultural dimensions of sustainable product development. Multi-nationals expanding their business across international boundaries are agents of cultural change and should be cognizant of the impact their products have on local markets. Companies need to develop a deeper understanding of local cultures in order to design and deliver products that are not only economically viable but also culturally appropriate. To demonstrate applicability of cultural appropriate design, this research undertakes a case study of food systems in India specifically focusing on the exchange of fresh fruits and vegetables (FFV). This study focuses on understanding the entire supply chain of FFV exchange, which includes consumer experiences, distribution practices and production processes. This study also compares different distribution channels and exchange practices and analyzes the pattern of authority between different players within the distribution network. The ethnographic methods for data collection included a photo-journal assignment, shop-along visits, semi-structured interviews, a participatory design activity and focus group studies. The study revealed that traditional retail formats like pushcart vendors, street retailers and city retail markets are generally preferred over modern retail stores. For consumers, shopping is a non-choreographed activity often resulting in exercising, socializing and accidental purchases. Informal communication, personal relationships and openness to bargaining were important aspects of the consumer-retailer relationship. This study presents cultural insights into interactions, artifacts and contexts relevant to FFV systems in India. It also presents key implications for the field of design, design research, cultural studies, consumer research and sustainability. The insights gained from this study will act as guidelines for designers, researchers and corporations interested in designing products and services that are culturally appropriate to contexts of production, distribution and consumption.

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Agent

Created

Date Created
  • 2013