Matching Items (38)
Description
This dissertation sought to understand how leaders in a public-private strategic alliance collaboratively address complex community problems. The study responded to the gap in academic research of leadership and public relations in alliances to solve complex social issues, as well as the scant scholarly attention to alliance leaders' communications with stakeholders. Its findings corresponded to framing theory, stakeholder theory, SWOT (strengths/weaknesses/opportunities/threats) theory, complexity theory, and the subtopic of complex leadership -- all through the lens of public relations. This investigation culminated in the introduction of the C.A.L.L. to Action Model of Community Engagement, which demonstrates the confluence of factors that were integral to the alliance's success in eliminating chronic homelessness among veterans in Maricopa County, Arizona -- Communication, Alliance, Leadership, and Leverage. This qualitative case study used the method of elite or in-depth interviews and grounded theory to investigate the factors present in a community engagement that achieved its purpose. It served as a foundation for future inquiry and contributions to the base of knowledge, including 1) additional qualitative case studies of homeless alliances in other communities or of other social issues addressed by a similar public-private alliance; 2) quantitative methods, such as a survey of the participants in this alliance to provide triangulation of the results and establish a platform for generalization of the results to a larger population.
ContributorsSweeter, Janice Martha (Author) / Matera, Frances (Thesis advisor) / Godfrey, Donald G. (Committee member) / Gilpin, Dawn (Committee member) / Shockley, Gordon (Committee member) / Arizona State University (Publisher)
Created2015
Description
In the delivery of a public service, meeting the needs of its users through cocreation has generated considerable research. Service users are encouraged to engage with public services through dialogue, sustained interaction, and equal partnership, wherein the role of the user changes from passive to active. As the relationship between service provider and service user evolves, researchers have sought to explain how resources, time, accessibility, and bandwidth may affect such relationships, specifically concerning the economically disadvantaged. While many researchers have focused on the logistical barriers that inhibit cocreation among the economically disadvantaged presented by such factors as cost and transportation, limited research has examined the relationship between the service provider and economically disadvantaged service user. Combining previous research, this study examines what economically disadvantaged service users actually do when they cocreate value with a public service by conducting 12 in-depth interviews with participants of SNAP-Ed, nutrition education for persons eligible for government assistance. The study's findings suggest that cocreation exists through relational characteristics of collaboration, isolation, acceptance, connection, and guidance that help in the development and maintenance of relationships, and that a relationship between service provider and user could be further typified by equality. This finding suggests that equality is an independent construct not necessary in the process of cocreation--a departure from previous research--but rather a way to approach the service provider/user relationship. This study is intended as a step toward examining cocreation through the development of organization-public relationships.
ContributorsCandello, Elizabeth J (Author) / Thornton, Leslie-Jean (Thesis advisor) / Matera, Fran (Committee member) / Gilpin, Dawn (Committee member) / Perez, Adriana (Committee member) / Arizona State University (Publisher)
Created2014
Description
Scholars argue that masculinity and war are united because masculinity is best observed through male-dominated arenas, such as the military. Moreover, film can serve as a medium to not only establish what is socially acceptable, but play an active role in the creation of one’s identity. Filmmakers past and present have employed the motif of masculinity in their war films, which put it at the center of the social structure and creates an overall acceptable cultural ideology. These filmmakers have established the overall rules, themes, and methods used as part of the war film genre. These rules, themes, and methods served well for pre-1970 American war cinema, when women were not allowed in the military as soldiers. However, as of 2003, female soldiers have grown to comprise twenty percent of the active soldiers and officers in the military. Studies on masculinity construction are well documented in World War II, Vietnam, and Gulf War-era combat films; however, little has been studied on post-9/11 American war films involving the Iraq and Afghanistan wars. Using literature on masculinity constructs, both inside and outside of film, as well as social construction theory, identity theory, genre theory, and auteur theory, this dissertation textually examines masculinity construction in six post-9/11 American war films. This dissertation finds that the contemporary war genre continues to construct masculinity similar to past eras of war film. Comradery, the warrior image, not showing emotion, having a violent demeanor, and the demonization of women and cowardice were all prevalent in one or more of the films analyzed in this study. However, there were many nontraditional masculine ideals that were implemented, such as women being present and taking an active role as soldiers, as well as women being portrayed in the warrior image. The films analyzed demonstrate that the war film genre is still depicting and therefore socially constructing masculinity in a way that was prevalent in pre-1970 war films. However, the genre is evolving and nontraditional masculinity constructs are starting to present themselves.
ContributorsBowen, James (Author) / Russell, Dennis (Thesis advisor) / Thornton, Leslie-Jean (Committee member) / Craft, John (Committee member) / Giron, Angela (Committee member) / Arizona State University (Publisher)
Created2019
Description
Scholars have identified the mass media plays a crucial role in the dissemination of terror messages. Since the attacks of September 11th, 2001, much attention has been paid to terrorism in the global television landscape. More recently, the discourse surrounding acts of terror has changed, in part due to the people behind the attacks. This study seeks to understand how global television news broadcasts frame acts of terror based on two current threats: the individual terrorist (the Lone Wolf) and the organized group (the Islamic State). Using the theoretical framework of Entman’s framing theory and Altheide’s (1987) notion of a global drama, this research identifies the ways global news organizations frame acts of terror both visually and verbally based on the classification of the attacker. Using content analysis methodology, this study analyzed six terror attacks that took place between November, 2015 and December, 2016. Three of these attacks were classified as “Lone Wolves” and three were carried out by the terrorist organization called the Islamic State. This study looked at 562 stories on six global news channels and examined 9,479 images. Through a comparative analysis, three American and three International news channels were examined. It was discovered global news networks contain visual differences in framing, but similarities in verbal framing. Although it was expected to find vast differences in global news’ framing of acts of terror, this study finds a homogenization of the television news narrative following terrorist attacks. This study builds on existing research and suggests a global script for covering acts of terror that has several implications from a theoretical and practical standpoint. Findings indicate global coverage of Islamic State attacks employ and “Us vs. Them” frame, while Lone Wolf attacks are framed as “Us vs. Us”, a new frame presented in this study. The results advance the literature focused on framing theory, comparative journalism research and global television news coverage of terrorism. As terrorism has garnered extensive media attention, understanding the ways that global news frames terrorism has vast implications.
ContributorsGimbal, Ashley L (Author) / Silcock, Burton William (Thesis advisor) / Craft, John (Committee member) / Chadha, Monica (Committee member) / Doig, Steve (Committee member) / Gallab, Abdullahi (Committee member) / Arizona State University (Publisher)
Created2018
Description
Television is currently in a changing state. There is no longer a singular broadcast format for series to follow. Streaming websites such as Netflix, Hulu, and Amazon Prime now release series in their entirety; this is known as a full-season release (FSR). Viewers are now able to act independently and determine the pace they wish to watch a new FSR series. This not only affects how fans engage in social television discussions on social media, but also changes the previously proposed viewer engagement model. Whereas previous research suggests that fans follow a static linear engagement model consisting of pre-communication, parallel communication, and post communication phases, fans are now able to move freely through viewer engagement phases. This creates a new type of engagement model: The Atomized Engagement Model. As fans move freely through the atomized engagement phases, they choose social media platforms to engage in fandom discussion. Research suggests that although there are distinct types of posts that occur in relation to social television discussions, the platforms used have a direct effect on the content and length of the post.
ContributorsPouls, Samantha Rae (Author) / Gilpin, Dawn (Thesis director) / Barrett, Marianne (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This project explores the importance of Holocaust education, and the need for a balance of survivor testimony and history in order to effectively educate students and inspire action. At the center of the analysis is the role of the survivor's testimony in the education process. The project discusses the use of Holocaust survivor testimony, and the problems with Holocaust survivor testimony, and how the intersection of oral testimony and education can successfully be utilized to introduce an emotional component in historical education. Holocaust survivors are passing away, and the current generation of students will most likely be the last to have the opportunity to directly interact with a Holocaust survivor. Students need to learn the important lessons that only Holocaust survivors can teach. The project consists of a research paper, journal, and documentary, and all three of these elements work together to communicate the importance of Holocaust survivors and Holocaust education. The core lessons learned from Holocaust survivors and Holocaust education cannot only be applied to better understand the Holocaust, but also to better understand past and current genocides.
ContributorsBlackburn, Elizabeth Mason (Author) / Craft, John (Thesis director) / Cichopek-Gajraj, Anna (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2014-05
Description
This paper aims to assess potential similarities and differences in the way that public relations professionals approach ethics in Spain and The United States. The approach taken for this study was first a thematic analysis of industry-accepted codes of ethics. These were the PRSA Code of Ethics from the United States and the ADECEC and Dircom codes of ethics from Spain. Although the codes provide a basis for a basic analysis, it is hard to say how public relations professionals implement ethical practices in their work solely based on codes of ethics. To further study the ethics in practice, interviews with public relations professionals from a 2012 trip to Madrid were transcribed and analyzed for key themes. To assess ethics in practice in the United States, public relations blog posts related to ethics were analyzed for key themes. The history of public relations in Spain is much shorter than in the United States The histories of the and cultural differences may be the cause of some of the differences in ethics.
ContributorsLurie, Hannah Jessica (Author) / Gilpin, Dawn (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
The amount of connection one has, whether it is digitally or in-person can have an overall affect on a person's business, their being, and their interaction- these interactions are considered social capital. The main premise of social capital is that social networks have value. This means that the collective value of which people know will affect their inclination to do things for each other. In this case, social capital is not about the warm feeling one gets when someone does something for them, it refers to the information flow and mutual aid that bonds people who are interested in the same things. With technology at an all time high, these connections are made infinitely possible through social media. This project uses Cuisine of Arizona, a regional restaurant guide, to exemplify how strategies of social capital can be used via social media in order to build trustworthy and valuable connections and build a larger audience for the brand. Research on the benefits of Facebook, Instagram, and Twitter for social media marketing was conducted and was then adapted to benefit the Cuisine of Arizona restaurant guide. A social media calendar was implemented for organizational purposes and the social media sites were updated to keep their look current. Research on how business websites keep their audience was conducted as well. The current Cuisine of Arizona website was outdated, but still useful. A mock-up website was created on Wix.com to give the website a new look and bring in new interactive features, like the online flipbook version of the restaurant guide and a dynamic homepage, but still gave the audience the same useful information as the old site. The mock-up website was also mobile optimized for use on smartphones and tablets. The three social media methods were chosen because of their capabilities to interact with one another. For example, Instagram posts can be shared on both Facebook and Twitter, resulting in more unique viewers for each site. If the website's content is shared on any of these sites, it will build a larger audience for the Cuisine of Arizona website as well. If used carefully, the proposed social media plan will draw a larger audience to the entire Cuisine of Arizona brand and in turn, build trust and credibility among its audience.
ContributorsGuillen, Alejandra (Author) / Gilpin, Dawn (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
Advertising persuades people to change some part of their life. Whether it is promoting one presidential candidate, or buying one kind of ketchup over another. Advertising expands in how it's presented based on societal changes socially, economically and technologically. AMC network's critically acclaimed show, Mad Men, revolves around the personal lives of ad executives during the golden age of advertising, the 1960's. Everything that's compelling has change. In the show, character developments, change within the industry, and various social events impact the advertising work that is done throughout the show. By examining the clients and ads produced in Mad Men, and the process in which they were produced, to the actual process and actual ads that ran in the 1960's, will give a sense of how accurate or inaccurate the show is. By creating modern ads for these clients and products, obstacles that are encountered based on the current industry and social state will become visible. Doing this will allow for a comparison of artistic styles from the past and now, observing what design elements may have changed or stayed put.
ContributorsDemano, Gian-Franco Alcantara (Author) / Gilpin, Dawn (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The backlash surrounding sexual violence in the media (social and traditional) demonstrates support for the fight against sexual violence, and, according to statistics, ASU is home to large populations of some of the most high-risk groups. As a place of higher education, ASU recognizes that a proactive approach to sexual misconduct, educating at-risk publics, is as necessary as spreading awareness of the problem. It also acknowledges the healing power of the arts. Acts of sexual violence target the human body and performance arts, like dance, focus on control over body movements. Additionally, art in general is proven to improve one's physical, mental and emotional well-being. Even though the stigma of being a victim of sexual assault has been lessened by people sharing their stories through social and traditional media, sexual assault is traumatizing for the victim. This can lead victims to be hesitant to report or talk about their past trauma, and creates a barrier to discussion of sexual violence on campus. Thus, the goal of CounterAct is to raise awareness of the prevalence of sexual misconduct on campus and throughout American culture. Recognizing the factors that contribute to sexual assault in addition to healing through creative action can change rape culture to respect culture on campus and in the surrounding community.
ContributorsSanderson, Alena Brook (Author) / Gilpin, Dawn (Thesis director) / Miller, Nina (Committee member) / Templeton, Eleanor (Committee member) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05