Matching Items (162)

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The Design, Development, and Marketing of a Mobile Game

Description

The thesis document describes in detail the decision making process and research that went into each step in the process of designing, coding, launching, and marketing a mobile game. This

The thesis document describes in detail the decision making process and research that went into each step in the process of designing, coding, launching, and marketing a mobile game. This includes major challenges and methodologies for overcoming them or changing course as well as significant revisions that were made to the game upon receiving market and user feedback. The game, Sheep In Space, was launched on to the Windows Phone 8 marketplace initially via the use of the GameMaker: Studio game engine. From there, following a series of revisions Sheep In Space launched on the Android marketplace and has been undergoing further changes before the final launch to iOS. The revision and launch strategy was determined based off of market feedback from a variety of facets, including direct word of mouth, reviews, downloads, analytics data, and social media reaction.

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Created

Date Created
  • 2014-12

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Web Series Marketing: Strategies and Best Practices

Description

The advent of online video has opened many doors for amateur and experienced filmmakers alike, granting them the freedom to release their own content. However, with the abundance of videos

The advent of online video has opened many doors for amateur and experienced filmmakers alike, granting them the freedom to release their own content. However, with the abundance of videos on the web, even the best independent films and web series are unlikely to be successful online unless properly marketed. This thesis examines proven strategies web series creators can use to market their show, focusing specifically on viewer reach, online presence, and audience engagement. Points of discussion include distribution, promotion, search engine optimization, social media, and publicity.

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Created

Date Created
  • 2013-12

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Software Solutions to Academic Resource Distribution and Management

Description

Academic resources at Arizona State University are vast and allow a student to maintain success through his/her university attendance. The distribution and management of these systems is arduous and manually

Academic resources at Arizona State University are vast and allow a student to maintain success through his/her university attendance. The distribution and management of these systems is arduous and manually done. A software solution for the distribution of academic resource information is a Dashboard system that utilizes information from the university, and is expandable. A solution for the management of academic centers utilizes a scheduling algorithm that allows quick scheduling of resources. Overall these solutions provide easier workflows than the current systems allow.

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Agent

Created

Date Created
  • 2013-12

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Barrett Student Event Engagement: The Relationship Between Marketing Communication Channels and Attendance Achievement

Description

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.

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Created

Date Created
  • 2013-12

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GAME (NOT) OVER: AN INVESTIGATION OF ATHLETE REPRESENTATION FROM PLAYING CAREER TO LIFE AFTER SPORTS

Description

The amount of professional athletes, who declare bankruptcy after retiring from the sport they love, is now occurring at an epidemic level. The amount of income athletes earn in America,

The amount of professional athletes, who declare bankruptcy after retiring from the sport they love, is now occurring at an epidemic level. The amount of income athletes earn in America, the fame they achieve and the relationships they establish, should provide them with all the resources they need so this problem never plagues their lives. The single greatest influencer in an athlete's life could be their agent. This presents the agent an opportunity to guide their client, and friend, to a future of financial security for the rest of their lives. Game (NOT) Over, will discuss what is required to prepare for and represent an athlete in a professional sports league by always preserving the athletes best interest. In order to achieve a desirable outcome for an athlete, the agent will consistently focus on their own and their client's unique qualities, while paying close attention to the cost and rules within the industry. Ultimately, the agent must proactively pursue ways to derive alternative income streams for a life after sports. The guidance and support should not end when the athlete receives their last paycheck; they need an agent for life.

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Agent

Created

Date Created
  • 2013-12

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Enhancing Physical Learning Experiences Using Online Tools - Tutoring Center Management System

Description

This project explores the development of a Ruby on Rails web application to help supervisors manage the tutoring centers at Arizona State University. Each phase of the project's development is

This project explores the development of a Ruby on Rails web application to help supervisors manage the tutoring centers at Arizona State University. Each phase of the project's development is examined in detail, including the requirements analysis, system design, system implementation, test strategy, and deployment strategy. The application also includes a REST API for providing the tutoring center data to external applications. These external applications can then present the data, along with their own unique features, to students. This should allow students to have an easier time locating the academic resources they need.

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Agent

Created

Date Created
  • 2013-12

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Integrating In-Person and Online Learning Experiences: How Can Online Tools Enhance Peer-to-Peer Collaboration at ASU?

Description

The purpose of this thesis is to understand peer-to-peer study habits at Arizona State University, and provide recommendations for improving these habits through online integration. This was done by researching

The purpose of this thesis is to understand peer-to-peer study habits at Arizona State University, and provide recommendations for improving these habits through online integration. This was done by researching current peer-to-peer collaboration literature, and analyzing online integration efforts. Interviews of Arizona State University students were carried out in order to discover specific insights on study patterns at this university. The scope of this research study was further limited to freshman and sophomore engineering, mathematics, and science majors in order to mitigate the impacts of external factors. The background research and study illuminated various flaws in existing peer-to-peer collaboration tools and methods. These weaknesses were then used to design two online tools that would be incorporated into a student resource dashboard. The first tool, called "Ask a Peer", provides a question and answer forum for students. This tool differs from existing products because it provides a mobile platform for students to receive reputable and immediate responses from their classmates. The second tool, "Study Buddy Finder", can be used by students to form study partnerships. This tool is beneficial because it displays information that is essential to students deciding to work together. The thesis provides detailed designs for both modules, and provides the foundation for implementation.

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Created

Date Created
  • 2013-12

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Integrating Online and Offline Learning Experiences: Determining Design Opportunities to enhance in-person experiences with academic resources on a college campus

Description

Despite the advancement of online tools for activities related to the core experience of taking classes on a college campus, there has been a relatively small amount of research into

Despite the advancement of online tools for activities related to the core experience of taking classes on a college campus, there has been a relatively small amount of research into implementing online tools for ancillary academic resources (e.g. tutoring centers, review sessions, etc.). Previous work and a study conducted for this paper indicates that there is value in creating these online tools but that there is value in maintaining an in-person component to these services. Based on this, a system which provides personalized, easily-accessible, simple access to these services is proposed. Designs for user-centered online-tools that provides access to and interaction with tutoring centers and review sessions are described and prototypes are developed to demonstrate the application of design principles for online tools for academic services.

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Created

Date Created
  • 2013-12

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Blue House Coffee Marketing Plan

Description

Blue House Coffee is a company started by four friends with a passion for roasting fresh, quality coffee. The company's current business operations include online sales through a company website

Blue House Coffee is a company started by four friends with a passion for roasting fresh, quality coffee. The company's current business operations include online sales through a company website and beverage sales from a bicycle-driven coffee cart. Blue House Coffee offers a diversity in variety of high-quality roasted coffee and a top-of-the-line iced coffee as its core products. The Marketing Plan is the next step in solidifying the company's goals and will play an integral role in better understanding the business, the customers, and a strategy for success.

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Agent

Created

Date Created
  • 2014-05

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The Other 50%: Technology and Analytics in Soccer

Description

The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately,

The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014 the coaches, players, decision-makers, and analysts \u2014 truly control. Once perceived as too mathematical and systemized, contradicting coaches' intuitions, sports sciences are burgeoning in the sports arena both in applied and mainstream popularity. While the industry has its critics and is far shy of its pinnacle, its advancements and successes cannot be ignored. From the training ground to match day decision-making, analytics are embedded in soccer and sport. Technology and analytics are vastly utilized throughout sporting organizations across a myriad of sports and purposes: scouting and drafting, fan experience, ticketing, etc. However, while these areas must be addressed in discussing the success of analytics in assessing situations and reducing uncertainty, my central thesis relates to the technological capabilities and corresponding analytical tools utilized to identify, assess, and improve on-field soccer performance: match analysis. This paper's core focuses on optimizing performance in soccer players in three specific areas of performance: technical abilities and tactics, physiology, and neuroscience.

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Agent

Created

Date Created
  • 2014-05