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- Creators: Department of Information Systems
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Description
Internet browsers are today capable of warning internet users of a potential phishing attack. Browsers identify these websites by referring to blacklists of reported phishing websites maintained by trusted organizations like Google, Phishtank etc. On identifying a Unified Resource Locator (URL) requested by a user as a reported phishing URL, browsers like Mozilla Firefox and Google Chrome display an 'active' warning message in an attempt to stop the user from making a potentially dangerous decision of visiting the website and sharing confidential information like username-password, credit card information, social security number etc.
However, these warnings are not always successful at safeguarding the user from a phishing attack. On several occasions, users ignore these warnings and 'click through' them, eventually landing at the potentially dangerous website and giving away confidential information. Failure to understand the warning, failure to differentiate different types of browser warnings, diminishing trust on browser warnings due to repeated encounter are some of the reasons that make users ignore these warnings. It is important to address these factors in order to eventually improve a user’s reaction to these warnings.
In this thesis, I propose a novel design to improve the effectiveness and reliability of phishing warning messages. This design utilizes the name of the target website that a fake website is mimicking, to display a simple, easy to understand and interactive warning message with the primary objective of keeping the user away from a potentially spoof website.
However, these warnings are not always successful at safeguarding the user from a phishing attack. On several occasions, users ignore these warnings and 'click through' them, eventually landing at the potentially dangerous website and giving away confidential information. Failure to understand the warning, failure to differentiate different types of browser warnings, diminishing trust on browser warnings due to repeated encounter are some of the reasons that make users ignore these warnings. It is important to address these factors in order to eventually improve a user’s reaction to these warnings.
In this thesis, I propose a novel design to improve the effectiveness and reliability of phishing warning messages. This design utilizes the name of the target website that a fake website is mimicking, to display a simple, easy to understand and interactive warning message with the primary objective of keeping the user away from a potentially spoof website.
ContributorsSharma, Satyabrata (Author) / Bazzi, Rida (Thesis advisor) / Walker, Erin (Committee member) / Gaffar, Ashraf (Committee member) / Arizona State University (Publisher)
Created2015
Description
This thesis addresses the problem of online schema updates where the goal is to be able to update relational database schemas without reducing the database system's availability. Unlike some other work in this area, this thesis presents an approach which is completely client-driven and does not require specialized database management systems (DBMS). Also, unlike other client-driven work, this approach provides support for a richer set of schema updates including vertical split (normalization), horizontal split, vertical and horizontal merge (union), difference and intersection. The update process automatically generates a runtime update client from a mapping between the old the new schemas. The solution has been validated by testing it on a relatively small database of around 300,000 records per table and less than 1 Gb, but with limited memory buffer size of 24 Mb. This thesis presents the study of the overhead of the update process as a function of the transaction rates and the batch size used to copy data from the old to the new schema. It shows that the overhead introduced is minimal for medium size applications and that the update can be achieved with no more than one minute of downtime.
ContributorsTyagi, Preetika (Author) / Bazzi, Rida (Thesis advisor) / Candan, Kasim S (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2011
Description
Broadcast Encryption is the task of cryptographically securing communication in a broadcast environment so that only a dynamically specified subset of subscribers, called the privileged subset, may decrypt the communication. In practical applications, it is desirable for a Broadcast Encryption Scheme (BES) to demonstrate resilience against attacks by colluding, unprivileged subscribers. Minimal Perfect Hash Families (PHFs) have been shown to provide a basis for the construction of memory-efficient t-resilient Key Pre-distribution Schemes (KPSs) from multiple instances of 1-resilient KPSs. Using this technique, the task of constructing a large t-resilient BES is reduced to finding a near-minimal PHF of appropriate parameters. While combinatorial and probabilistic constructions exist for minimal PHFs with certain parameters, the complexity of constructing them in general is currently unknown. This thesis introduces a new type of hash family, called a Scattering Hash Family (ScHF), which is designed to allow for the scalable and ingredient-independent design of memory-efficient BESs for large parameters, specifically resilience and total number of subscribers. A general BES construction using ScHFs is shown, which constructs t-resilient KPSs from other KPSs of any resilience ≤w≤t. In addition to demonstrating how ScHFs can be used to produce BESs , this thesis explores several ScHF construction techniques. The initial technique demonstrates a probabilistic, non-constructive proof of existence for ScHFs . This construction is then derandomized into a direct, polynomial time construction of near-minimal ScHFs using the method of conditional expectations. As an alternative approach to direct construction, representing ScHFs as a k-restriction problem allows for the indirect construction of ScHFs via randomized post-optimization. Using the methods defined, ScHFs are constructed and the parameters' effects on solution size are analyzed. For large strengths, constructive techniques lose significant performance, and as such, asymptotic analysis is performed using the non-constructive existential results. This work concludes with an analysis of the benefits and disadvantages of BESs based on the constructed ScHFs. Due to the novel nature of ScHFs, the results of this analysis are used as the foundation for an empirical comparison between ScHF-based and PHF-based BESs . The primary bases of comparison are construction efficiency, key material requirements, and message transmission overhead.
ContributorsO'Brien, Devon James (Author) / Colbourn, Charles J (Thesis advisor) / Bazzi, Rida (Committee member) / Richa, Andrea (Committee member) / Arizona State University (Publisher)
Created2012
Description
A load balancer is an essential part of many network systems. A load balancer is capable of dividing and redistributing incoming network traffic to different back end servers, thus improving reliability and performance. Existing load balancing solutions can be classified into two categories: hardware-based or software-based. Hardware-based load balancing systems are hard to manage and force network administrators to scale up (replacing with more powerful but expensive hardware) when their system can not handle the growing traffic. Software-based solutions have a limitation when dealing with a single large TCP flow. In recent years, with the fast developments of virtualization technology, a new trend of network function virtualization (NFV) is being adopted. Instead of using proprietary hardware, an NFV network infrastructure uses virtual machines running to implement network functions such as load balancers, firewalls, etc. In this thesis, a new load balancing system is designed and evaluated. This system is high performance and flexible. It can fully utilize the bandwidth between a load balancer and back end servers compared to traditional load balancers such as HAProxy. The experimental results show that using this NFV load balancer could have $n$ ($n$ is the number of back end servers) times better performance than HAProxy. Also, an extract, transform and load (ETL) application was implemented to demonstrate that this load balancer can shorten data load time. The experiment shows that when loading a large data set (18.3GB), our load balancer needs only 28\% less time than traditional load balancer.
ContributorsWu, Jinxuan (Author) / Syrotiuk, Violet R. (Thesis advisor) / Bazzi, Rida (Committee member) / Huang, Dijiang (Committee member) / Arizona State University (Publisher)
Created2015
Description
Due to large data resources generated by online educational applications, Educational Data Mining (EDM) has improved learning effects in different ways: Students Visualization, Recommendations for students, Students Modeling, Grouping Students, etc. A lot of programming assignments have the features like automating submissions, examining the test cases to verify the correctness, but limited studies compared different statistical techniques with latest frameworks, and interpreted models in a unified approach.
In this thesis, several data mining algorithms have been applied to analyze students’ code assignment submission data from a real classroom study. The goal of this work is to explore
and predict students’ performances. Multiple machine learning models and the model accuracy were evaluated based on the Shapley Additive Explanation.
The Cross-Validation shows the Gradient Boosting Decision Tree has the best precision 85.93% with average 82.90%. Features like Component grade, Due Date, Submission Times have higher impact than others. Baseline model received lower precision due to lack of non-linear fitting.
In this thesis, several data mining algorithms have been applied to analyze students’ code assignment submission data from a real classroom study. The goal of this work is to explore
and predict students’ performances. Multiple machine learning models and the model accuracy were evaluated based on the Shapley Additive Explanation.
The Cross-Validation shows the Gradient Boosting Decision Tree has the best precision 85.93% with average 82.90%. Features like Component grade, Due Date, Submission Times have higher impact than others. Baseline model received lower precision due to lack of non-linear fitting.
ContributorsTian, Wenbo (Author) / Hsiao, Ihan (Thesis advisor) / Bazzi, Rida (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2019
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The town of Guadalupe, Arizona has a long history of divided residents and high poverty rates. The high levels of poverty in the town can be attributed to numerous factors, most notably high rates of drug abuse, low high school graduation rates, and teen pregnancy. The town has named one of its most pressing issues of today to be youth disengagement. There are currently a handful of residents and community members passionate about finding a solution to this issue. After working with Guadalupe's Ending Hunger Task Force and resident youth, I set out to create a program design for a Guadalupe Youth Council. This council will contribute to combating youth disengagement. The program design will assist the task force in creating a standing youth council and deciding on the structure and role the council has in the town. I will offer learning outcomes and suggestions to the Task Force, youth council staff, and the youth of the youth council. This study contains an analysis of relevant literature, youth focus group results and data, and how the information gathered has contributed to the design of the youth council. The results of this study contain recommendations about four themes within the program design of a youth council: size, recruitment, activities and engagement, and adult support. The results also explore how the youth council will impact the power, policy, and behavior of Guadalupe youth.
ContributorsBalderas, Erica Theresa (Author) / Wang, Lili (Thesis director) / Avalos, Francisco (Committee member) / School of Community Resources and Development (Contributor) / Department of Information Systems (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This thesis project was conducted to create a practical tool to help micro and small local food enterprises identify potential strategies and sources of finance. Currently, many of these enterprises are unable to obtain the financial capital needed to start-up or maintain operations.
Sources and strategies of finance studied and ultimately included in the tool were Loans, Equity, Membership, Crowdfunding, and Grants. The tool designed was a matrix that takes into account various criteria of the business (e.g. business lifecycle, organizational structure, business performance) and generates a financial plan based on these criteria and how they align with the selected business strategies. After strategies are found, stakeholders can search through an institutional database created in conjunction with the matrix tool to find possible institutional providers of financing that relate to the strategy or strategies found.
The tool has shown promise in identifying sources of finance for micro and small local food enterprises in practical use with hypothetical business cases, however further practical use is necessary to provide further input and revise the tool as needed. Ultimately, the tool will likely become fully user-friendly and stakeholders will not need the assistance of another expert helping them to use it. Finally, despite the promise of the tool itself, the fundamental and underlying problem that many of these businesses face (lack of infrastructure and knowledge) still exists, and while this tool can also help capacity-building efforts towards both those seeking and those providing finance, an institutional attitude adjustment towards social and alternative enterprises is necessary in order to further simplify the process of obtaining finance.
Sources and strategies of finance studied and ultimately included in the tool were Loans, Equity, Membership, Crowdfunding, and Grants. The tool designed was a matrix that takes into account various criteria of the business (e.g. business lifecycle, organizational structure, business performance) and generates a financial plan based on these criteria and how they align with the selected business strategies. After strategies are found, stakeholders can search through an institutional database created in conjunction with the matrix tool to find possible institutional providers of financing that relate to the strategy or strategies found.
The tool has shown promise in identifying sources of finance for micro and small local food enterprises in practical use with hypothetical business cases, however further practical use is necessary to provide further input and revise the tool as needed. Ultimately, the tool will likely become fully user-friendly and stakeholders will not need the assistance of another expert helping them to use it. Finally, despite the promise of the tool itself, the fundamental and underlying problem that many of these businesses face (lack of infrastructure and knowledge) still exists, and while this tool can also help capacity-building efforts towards both those seeking and those providing finance, an institutional attitude adjustment towards social and alternative enterprises is necessary in order to further simplify the process of obtaining finance.
ContributorsDwyer, Robert Francis (Author) / Wiek, Arnim (Thesis director) / Forrest, Nigel (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
RecyclePlus is an iOS mobile application that allows users to be knowledgeable in the realms of sustainability. It gives encourages users to be environmental responsible by providing them access to recycling information. In particular, it allows users to search up certain materials and learn about its recyclability and how to properly dispose of the material. Some searches will show locations of facilities near users that collect certain materials and dispose of the materials properly. This is a full stack software project that explores open source software and APIs, UI/UX design, and iOS development.
ContributorsTran, Nikki (Author) / Ganesh, Tirupalavanam (Thesis director) / Meuth, Ryan (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Department of Information Systems (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In the past ten years, the United States’ sound recording industries have experienced significant decreases in employment opportunities for aspiring audio engineers from economic imbalances in the music industry’s digital streaming era and reductions in government funding for career and technical education (CTE). The Recording Industry Association of America reports promises of music industry sustainability based on increasing annual revenues in paid streaming services and artists’ high creative demand. The rate of new audio engineer entries in the sound recording subsection of the music industry is not viable to support streaming artists’ high demand to engineer new music recordings. Offering CTE programs in secondary education is rare for aspiring engineers with insufficient accessibility to pursue a post-secondary or vocational education because of financial and academic limitations. These aspiring engineers seek alternatives for receiving an informal education in audio engineering on the Internet using video sharing services like YouTube to search for tutorials and improve their engineering skills. The shortage of accessible educational materials on the Internet restricts engineers from advancing their own audio engineering education, reducing opportunities to enter a desperate job market in need of independent, home studio-based engineers. Content creators on YouTube take advantage of this situation and commercialize their own video tutorial series for free and selling paid subscriptions to exclusive content. This is misleading for newer engineers because these tutorials omit important understandings of fundamental engineering concepts. Instead, content creators teach inflexible engineering methodologies that are mostly beneficial to their own way of thinking. Content creators do not often assess the incompatibility of teaching their own methodologies to potential entrants in a profession that demands critical thinking skills requiring applied fundamental audio engineering concepts and techniques. This project analyzes potential solutions to resolve the deficiencies in online audio engineering education and experiments with structuring simple, deliverable, accessible educational content and materials to new entries in audio engineering. Designing clear, easy to follow material to these new entries in audio engineering is essential for developing a strong understanding for the application of fundamental concepts in future engineers’ careers. Approaches to creating and designing educational content requires translating complex engineering concepts through simplified mediums that reduce limitations in learning for future audio engineers.
ContributorsBurns, Triston Connor (Author) / Tobias, Evan (Thesis director) / Libman, Jeff (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05