Matching Items (23)
Description
This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dissertation attempts to unpack the complex technologies of gender that direct selling women engage with while constructing their identities as workers and women. I argue that the companies in this study deliberately tap into women's anxieties and desires to blend their perceived gender roles with their need for income. I find that direct selling companies are exceptional at branding their businesses as uniquely suited for women and that this branding hinges upon the construction of a direct sales imaginary. I argue that the direct sales imaginary taps into powerful discourses of race, class, and gender to market the American dream to women who are seeking out a space that is empowering and inclusive. Because the direct selling industry tends to see an increase in profits and recruitment during economic recessions, it is likely that the current economic situation has channeled even more women toward direct sales as a fallback for uncertain economic futures. While some women may be inclined to view direct sales as an attractive employment alternative it is not a realistic means of supporting families during difficult economic times and this study might help some women make more informed decisions. Furthermore, this study brings to light how gender might be used to organize structural relationships between markets, people, and businesses.
ContributorsLamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Thesis advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2013
Description
The spread of invasive species may be greatly affected by human responses to prior species spread, but models and estimation methods seldom explicitly consider human responses. I investigate the effects of management responses on estimates of invasive species spread rates. To do this, I create an agent-based simulation model of an insect invasion across a county-level citrus landscape. My model provides an approximation of a complex spatial environment while allowing the "truth" to be known. The modeled environment consists of citrus orchards with insect pests dispersing among them. Insects move across the simulation environment infesting orchards, while orchard managers respond by administering insecticide according to analyst-selected behavior profiles and management responses may depend on prior invasion states. Dispersal data is generated in each simulation and used to calculate spread rate via a set of estimators selected for their predominance in the empirical literature. Spread rate is a mechanistic, emergent phenomenon measured at the population level caused by a suite of latent biological, environmental, and anthropogenic. I test the effectiveness of orchard behavior profiles on invasion suppression and evaluate the robustness of the estimators given orchard responses. I find that allowing growers to use future expectations of spread in management decisions leads to reduced spread rates. Acting in a preventative manner by applying insecticide before insects are actually present, orchards are able to lower spread rates more than by reactive behavior alone. Spread rates are highly sensitive to spatial configuration. Spatial configuration is hardly a random process, consisting of many latent factors often not accounted for in spread rate estimation. Not considering these factors may lead to an omitted variables bias and skew estimation results. The ability of spread rate estimators to predict future spread varies considerably between estimators, and with spatial configuration, invader biological parameters, and orchard behavior profile. The model suggests that understanding the latent factors inherent to dispersal is important for selecting phenomenological models of spread and interpreting estimation results. This indicates a need for caution when evaluating spread. Although standard practice, current empirical estimators may both over- and underestimate spread rate in the simulation.
ContributorsShanafelt, David William (Author) / Fenichel, Eli P (Thesis advisor) / Richards, Timothy (Committee member) / Janssen, Marco (Committee member) / Arizona State University (Publisher)
Created2012
Description
This research examines the experiences and perceptions of immigrant and refugee women social entrepreneurs located within a context of economic instability, as well as the strategies that they develop to cope with such crises and volatility. To conduct this research I used a mixed-method, qualitative approach to data collection, including semi-structured, open-ended interviews and a focus group. I used feminist theory and a grounded theory approach to inform the design of my study; as such I acknowledge the participants as knowledge producers and allow for them to add in questions to the interviews and focus group and to comment on drafts of the written portion of the dissertation. The findings have indicated that these women are surviving the economic crisis by combining different income streams, including social entrepreneurship, traditional jobs and state and non-profit-aid. Moreover, the participants have found that besides monetary value, social entrepreneurship also provides alternative benefits such as personal sovereignty in their work environment, work-life balance and well-being. Also, personal history, and family and community embeddedness contribute to women's decisions to pursue social entrepreneurship. This research contributes to the growing body of research on gender and work and fills the gaps in literature currently existing in social entrepreneurship.
ContributorsBauer, Carrie (Author) / Jurik, Nancy (Thesis advisor) / Leong, Karen (Committee member) / Kerlin, Janelle (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation offers three essays that investigate consumers’ health-related food choices and behaviors from three different, yet complementary, angles. The first essay uses an eye-tracking experiment to examine consumers’ visual attention to the Nutrition Facts Panels for healthy and unhealthy products. In this essay, I focus on how involvement and familiarity affect consumers’ attention toward the Nutrition Facts panel and how these two psychological factors interact with new label format changes in attracting consumers’ attention. In the second essay, I demonstrate using individual-level scanner data that nutritional attributes interact with marketing mix elements to affect consumers’ nutrition intake profiles and their intra-category substitution patterns. My findings suggest that marketing-mix sensitivities are correlated with consumers’ preferences for nutrient attributes in ways that depend on the “healthiness” of the nutrient. For instance, featuring promotes is positively correlated with “healthy” nutritional characteristics such as high-protein, low-fat, or low-carbohydrates, whereas promotion and display are positively correlated with preferences for “unhealthy” characteristics such as high-fat, or high-carbohydrates. I use model simulations to show that some marketing-mix elements are able to induce consumers to purchase items with higher maximum-content levels than others. The fourth chapter shows that dieters are not all the same. I develop and validate a new scale that measures lay theories about abstinence vs. moderation. My findings from a series of experiments indicate that dieters’ recovery from recalled vs. actual indulgences depend on whether they favor abstinence or moderation. However, compensatory coping strategies provide paths for people with both lay theories to recover after an indulgence, in their own ways. The three essays provide insights into individual differences that determine approaches of purchase behaviors, and consumption patterns, and life style that people choose, and these insights have potential policy implications to aid in designing the food-related interventions and policies to improve the healthiness of consumers’ consumption profiles and more general food well-being.
ContributorsXie, Yi (Author) / Richards, Timothy (Thesis advisor) / Mandel, Naomi (Committee member) / Grebitus, Carola (Committee member) / Arizona State University (Publisher)
Created2018
Description
The purpose of this mixed methods case study was to evaluate a dramatic arts curriculum focused on building protective factors including resiliency, cognitive flexibility, self-efficacy, and hope in eight to ten adolescent male sex offenders undergoing treatment at a residential behavioral health facility in Mesa, Arizona. The impetus for this research was suicide prevention efforts. Suicide is the second leading cause of death for ages 15-24 in the United States (CDC 2013), and prevention efforts demand complex approaches targeting major risk factors like lack of belonging and hopelessness. Arts-based prevention efforts have shown promise for building pro-social preventative factors.
ContributorsSchoenfelder, Joseph (Author) / Etheridge Woodson, Stephani (Thesis advisor) / Kelly, Anne (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2018
Description
The selfie craze has taken over smartphone users. Despite a wealth of published opinion pieces on the matter, there lacks a constructive and academically-based dialogue about selfies. "Presentation of Selfie" is a creative, interactive space that analyzes a sample of collected selfies. The project takes a look at how age, relationships and identities play a role in the social significance of selfie culture.
ContributorsJeffords, Alison Rae (Author) / McGibbney-Vlahoulis, Michelle (Thesis director) / Leong, Karen (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
Social enterprises strive to tackle social problems, improve the lives of the people around them and help create a sustainable environment. Three specific enterprises will be analyzed to illustrate the differences between management styles, mission, financials and overall successes. There are numerous social enterprises in the southwest of the United States of America, some show more success than others, but what separates them? What commonalities do some of these enterprises share that allow them to be more successful than the rest? Is there a common denominator for enterprises to follow that will allow them to have success financially as well as accomplish their goals to better the community around them? Free Arts for Abused Children or Arizona, Seed Spot and Goodmans, we are able to better distinguish what factors allow enterprises to succeed. Due to the nature of social enterprises being able to be qualified as different types of organizations, i.e., company with shareholders, nonprofit organizations, etc. it is difficult to pin point a concrete model social enterprises should follow today. However, a finding that made all three of these social enterprises successful were their governance and ownership structures. Each enterprise consisted of a board that helped the enterprise stay on track with their given mission. Boards are also responsible for making major decisions that can impact the organization as well as being responsible for fundraising and making various financial decisions. After analyzing their structures, it was evident that all three enterprises consisted of strong governance structures. Although enterprises may not be able to follow a distinct model in order to be successful, they are able to place a board in control that aligns with the social enterprises mission and has a variety of knowledge that allows the board to make sound decisions. Keywords: social enterprise, management, governance, success, mission, financials
ContributorsButzbach, Jennifer Lauren (Author) / Shockley, Gordon (Thesis director) / Foroughi-Mobarakeh, Behrang (Committee member) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
ContributorsDolan, Kattie (Author) / Leong, Karen (Thesis director) / Wilson, Bradley (Committee member) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This qualitative study examines how fathers, who stay home with their children and identify as the main care-giver within their family, construct their role as the primary caregiver. I analyze the narratives of stay-at-home fathers focusing on the thematic areas of isolation, resistance and the division of household labor. Unlike previous research, I examine the ways in which fathers construct their position as a stay-at-home father separate from the traditional stay-at-home mother role. Consequently, I focus on the constructions of masculinities by stay-at-home fathers that allows for the construction of the stay-at-home role to be uniquely tied to fatherhood rather than motherhood.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
ContributorsSnitker, Aundrea Janae (Author) / Durfee, Alesha (Thesis advisor) / Jurik, Nancy (Committee member) / Menjivar, Cecilia (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2016
Description
While scan-based trading (SBT) is a growing trend in the retail industry, evidence suggests that many SBT initiatives have contributed only to the retailers’ bottom line at the suppliers’ expense. This research attempts to disclose some of the causes of SBT failure as a collaborative inventory management initiative and identify SBT’s integrative potential using both positivistic and normative research methodologies.
In the first chapter, SBT contracts are analyzed through the lens of Agency Theory. By focusing on unique inventory ownership and risks considerations resulting from retailers managing supplier-owned inventory without bearing the cost of inventory shrinkage, the effect of SBT on inventory shrinkage is examined empirically using a data set from a packaged bakery manufacturer. The results show that inventory shrinkage tends to be higher under SBT contracts compared to traditional vendor-managed inventory (VMI) contracts. The study highlights a potential loss in efficiency in food supply chains reflected in higher shrinkage under SBT contracts.
The second chapter aims to identify conditions under which SBT contracts could be mutually beneficial for retailers and suppliers. Using stylized game theoretic models involving a retailer and a supplier of a product with limited shelf life, the study finds that, while inventory shrinkage may be amplified under SBT contracts compared to VMI contracts due to the decreased retailer’s incentive to manage inventory at the store, SBT could help suppliers minimize inventory overage and underage under high demand uncertainty. The integrative potential for SBT contracts, thus, lies in the trade-off between inventory shrinkage and forecasting accuracy.
In the third paper, the role of bargaining power on the performance of SBT contracts is examined. Based on the bargaining literature, it is hypothesized that perceptions of bargaining power can be reshaped in the bargaining process through concession tactics. The results of a negotiation experiment show that, while powerful retailers do tend to have the upper hand in negotiating SBT contracts, weak suppliers could ameliorate or even overcome retailer power by offering services as a concession in a way that the product-service bundle improves the value of their offerings in the eyes of the retailers.
In the first chapter, SBT contracts are analyzed through the lens of Agency Theory. By focusing on unique inventory ownership and risks considerations resulting from retailers managing supplier-owned inventory without bearing the cost of inventory shrinkage, the effect of SBT on inventory shrinkage is examined empirically using a data set from a packaged bakery manufacturer. The results show that inventory shrinkage tends to be higher under SBT contracts compared to traditional vendor-managed inventory (VMI) contracts. The study highlights a potential loss in efficiency in food supply chains reflected in higher shrinkage under SBT contracts.
The second chapter aims to identify conditions under which SBT contracts could be mutually beneficial for retailers and suppliers. Using stylized game theoretic models involving a retailer and a supplier of a product with limited shelf life, the study finds that, while inventory shrinkage may be amplified under SBT contracts compared to VMI contracts due to the decreased retailer’s incentive to manage inventory at the store, SBT could help suppliers minimize inventory overage and underage under high demand uncertainty. The integrative potential for SBT contracts, thus, lies in the trade-off between inventory shrinkage and forecasting accuracy.
In the third paper, the role of bargaining power on the performance of SBT contracts is examined. Based on the bargaining literature, it is hypothesized that perceptions of bargaining power can be reshaped in the bargaining process through concession tactics. The results of a negotiation experiment show that, while powerful retailers do tend to have the upper hand in negotiating SBT contracts, weak suppliers could ameliorate or even overcome retailer power by offering services as a concession in a way that the product-service bundle improves the value of their offerings in the eyes of the retailers.
ContributorsChoi, Min (Author) / Rabinovich, Elliot (Thesis advisor) / Richards, Timothy (Committee member) / Grebitus, Carola (Committee member) / Dooley, Kevin (Committee member) / Arizona State University (Publisher)
Created2016