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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
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Description
Research shows that many water governance regimes are failing to guide social-ecological systems away from points, beyond which, damage to social and environmental well-being will be difficult to correct. This problem is apparent in regions that face water conflicts and climate threats. There remains a need to clarify what is

Research shows that many water governance regimes are failing to guide social-ecological systems away from points, beyond which, damage to social and environmental well-being will be difficult to correct. This problem is apparent in regions that face water conflicts and climate threats. There remains a need to clarify what is it about governance that people need to change in water conflict prone regions, how to collectively go about doing that, and how research can actively support this. To address these needs, here I present a collaborative research project from the dry tropics of Guanacaste Province, Costa Rica. The project addressed the overarching questions: How can water be governed sustainably in water-contested and climate-threatened regions? And, how can people transition current water governance regimes toward more sustainable ones? In pursuit of these questions, a series of individual studies were performed with many partners and collaborators. These studies included: a participatory analysis and sustainability assessment of current water governance regimes; a case analysis and comparison of water conflicts; constructing alternative governance scenarios; and, developing governance transition strategies. Results highlight the need for water governance that addresses asymmetrical knowledge gaps especially concerning groundwater resources, reconciles disenfranchised groups, and supports local leaders. Yet, actions taken based on these initial results, despite some success influencing policy, found substantial challenges confronting them. In-depth conflict investigations, for example, found that deeply rooted issues such friction between opposing local-based and national institutions were key conflict drivers in the region. To begin addressing these issues, researchers and stakeholders then constructed a set of governing alternatives and devised governance transition strategies that could actively support people to achieve more sustainable alternatives and avoid less sustainable ones. These efforts yielded insight into the collective actions needed to implement more sustainable water governance regimes, including ways to overcoming barriers that drive harmful water conflicts. Actions based on these initial strategies yielded further opportunities, challenges, and lessons. Overall, the project addresses the research and policy gap between identifying what is sustainable water governance and understanding the strategies needed to implement it successfully in regions that experience water conflict and climate impacts.
ContributorsKuzdas, Christopher Paul (Author) / Wiek, Arnim (Thesis advisor) / Childers, Daniel (Thesis advisor) / Vignola, Raffaele (Committee member) / Eakin, Hallie (Committee member) / Basile, George (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Currently, consumers throw away products every day, turning those materials into waste. Electronic waste poses special problems when it is not recycled because it may contain toxic components that can leach into landfill surroundings and reach groundwater sources or contaminate soil, and its plastic, metal, and electronic materials do not

Currently, consumers throw away products every day, turning those materials into waste. Electronic waste poses special problems when it is not recycled because it may contain toxic components that can leach into landfill surroundings and reach groundwater sources or contaminate soil, and its plastic, metal, and electronic materials do not biodegrade and are lost rather than recycled. This study analyzes a system that attempts to solve the electronic post-consumer-waste problem by shifting the economic burden of disposal from local municipalities to producers, reducing its environmental impacts while promoting economic development. The system was created in British Columbia, Canada after the province enacted a recycling regulation based on Extended Producer Responsibility (EPR), a policy strategy that is fast growing globally. The BC recycling regulation requires all e-toy corporations in BC to comply with a government-approved product-stewardship program to recover and dispose of e-toys after they have been discarded by consumers. In response to the regulation, e-toy corporations joined a Canadian non-profit entity that recycles regulated waste. I conducted a case study using in-depth interviews with the stakeholders to identify the outcomes of this program and its potential for replication in other industries. I derived lessons from which corporations can learn to implement stewardship programs based on EPR regulations. The e-toy program demonstrated that creating exclusive programs is neither efficient nor economically feasible. Corporations should expect low recycling rates in the first phases of the program implementation because EPR regulations are long-term strategies. In order to reach any conclusions about the demand of consumers for recycling programs, we need to measure the program's return rates during at least three years. I also derived lessons that apply to the expansion of EPR regulations to a broader scope of product categories. The optimal way to expand EPR policy is to do it by gradually adding new product categories to the regulation on a long-term schedule. By doing so, new categories can take advantage of existing stewardship programs and their infrastructure to recover and recycle the post-consumer products. EPR proved to be an effective option to make corporations start thinking about the end of life of their products.
ContributorsNemer Soto, Andrea (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / White, Philip (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Economic development over the last century has driven a tripling of the world's population, a twenty-fold increase in fossil fuel consumption, and a tripling of traditional biomass consumption. The associated broad income and wealth inequities are retaining over 2 billion people in poverty. Adding to this, fossil fuel combustion is

Economic development over the last century has driven a tripling of the world's population, a twenty-fold increase in fossil fuel consumption, and a tripling of traditional biomass consumption. The associated broad income and wealth inequities are retaining over 2 billion people in poverty. Adding to this, fossil fuel combustion is impacting the environment across spatial and temporal scales and the cost of energy is outpacing all other variable costs for most industries. With 60% of world energy delivered in 2008 consumed by the commercial and industrial sector, the fragmented and disparate energy-related decision making within organizations are largely responsible for the inefficient and impacting use of energy resources. The global transition towards sustainable development will require the collective efforts of national, regional, and local governments, institutions, the private sector, and a well-informed public. The leadership role in this transition could be provided by private and public sector organizations, by way of sustainability-oriented organizations, cultures, and infrastructure. The diversity in literature exemplifies the developing nature of sustainability science, with most sustainability assessment approaches and frameworks lacking transformational characteristics, tending to focus on analytical methods. In general, some shortfalls in sustainability assessment processes include lack of: * thorough stakeholder participation in systems and stakeholder mapping, * participatory envisioning of future sustainable states, * normative aggregation of results to provide an overall measure of sustainability, and * influence within strategic decision-making processes. Specific to energy sustainability assessments, while some authors aggregate results to provide overall sustainability scores, assessments have focused solely on energy supply scenarios, while including the deficits discussed above. This paper presents a framework for supporting organizational transition processes towards sustainable energy systems, using systems and stakeholder mapping, participatory envisioning, and sustainability assessment to prepare the development of transition strategies towards realizing long-term energy sustainability. The energy system at Arizona State University's Tempe campus (ASU) in 2008 was used as a baseline to evaluate the sustainability of the current system. From interviews and participatory workshops, energy system stakeholders provided information to map the current system and measure its performance. Utilizing operationalized principles of energy sustainability, stakeholders envisioned a future sustainable state of the energy system, and then developed strategies to begin transition of the current system to its potential future sustainable state. Key findings include stakeholders recognizing that the current energy system is unsustainable as measured against principles of energy sustainability and an envisioned future sustainable state of the energy system. Also, insufficient governmental stakeholder engagement upstream within the current system could lead to added risk as regulations affect energy supply. Energy demand behavior and consumption patterns are insufficiently understood by current stakeholders, limiting participation and accountability from consumers. In conclusion, although this research study focused on the Tempe campus, ASU could apply this process to other campuses thereby improving overall ASU energy system sustainability. Expanding stakeholder engagement upstream within the energy system and better understanding energy consumption behavior can also improve long-term energy sustainability. Finally, benchmarking ASU's performance against its peer universities could expand the current climate commitment of participants to broader sustainability goals.
ContributorsBuch, Rajesh (Author) / Wiek, Arnim (Thesis advisor) / Basile, George (Thesis advisor) / Williams, Eric (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Restaurants have a cumulative impact on the environment, economy, and society. The majority of restaurants are small-to-medium enterprises (SMEs). Review of sustainability and industry literature revealed that considering restaurants as businesses with sustainable development options is the most appropriate way to evaluate their sustainable practices or lack thereof. Sustainable development

Restaurants have a cumulative impact on the environment, economy, and society. The majority of restaurants are small-to-medium enterprises (SMEs). Review of sustainability and industry literature revealed that considering restaurants as businesses with sustainable development options is the most appropriate way to evaluate their sustainable practices or lack thereof. Sustainable development is the means by which a company progresses towards achieving an identified set of sustainability goals and harnesses competitive advantage. The purpose of this thesis is to identify barriers to implementing sustainable practices in restaurants, and explore ways that restaurateurs can incorporate sustainable business practices. Energy consumption, water use, waste production, and food throughput are the four sustainability indicators addressed in this thesis. Interviews were conducted with five Tempe, Arizona restaurants, two of which consider their operations to be sustainable, and three of which are traditional restaurants. Results show that for traditional restaurants, the primary barriers to implementing sustainable business practices are cost, lack of awareness, and space. For sustainability-marketed restaurants, the barriers included a lack of knowledge or legal concerns. The sustainability-marketed restaurants have energy-efficient equipment and locally source a majority of their food purchases. There is a marked difference between the two types of restaurants in perception of barriers to sustainable business practices. I created a matrix to identify whether each indicator metric was applicable and present at a particular restaurant, and the potential barriers to implementing sustainable practices in each of the four indicator areas. Restaurants can use the assessment matrix to compare their current practices with sustainable practices and find ways to implement new or enhance existing sustainable practices. Identifying the barriers from within restaurants increases our understanding of the reasons why sustainable practices are not automatically adopted by SMEs. The assessment matrix can help restaurants overcome barriers to achieving sustainability by highlighting how to incorporate sustainable business practices.
ContributorsFreeman, Emily McConnell (Author) / Eakin, Hallie (Thesis advisor) / Basile, George (Thesis advisor) / Williams, Eric D. (Committee member) / Arizona State University (Publisher)
Created2011
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Description
I present a new framework for qualitative assessment of the current green purchasing practices of U.S. state governments. Increasing demand from citizens for green public purchasing has prompted state governments to adopt new, and improve existing, practices. Yet there has been little assessment of public green purchasing in academic research;

I present a new framework for qualitative assessment of the current green purchasing practices of U.S. state governments. Increasing demand from citizens for green public purchasing has prompted state governments to adopt new, and improve existing, practices. Yet there has been little assessment of public green purchasing in academic research; what has been done has not provided the conceptual support necessary to assess green purchasing practices as a single component of the procurement process. My research aims to fill that gap by developing a conceptual framework with which to assess the status of green purchasing practices and by applying this framework to determine and describe the status of green purchasing in the five most populous U.S. states. The framework looks at state purchasing practices through the lenses of policy, policy implementation, and transparency.
ContributorsSharma, Lucky (Author) / Melnick, Rob (Thesis advisor) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Arizona State University (Publisher)
Created2012
Description
Growing concerns over climate change and the lack of a federal climate policy have prompted many sub-national organizations to undertake greenhouse gas (GHG) mitigation actions on their own. However, the interventions associated with these efforts are typically selected in a top-down and ad hoc manner, and have not created the

Growing concerns over climate change and the lack of a federal climate policy have prompted many sub-national organizations to undertake greenhouse gas (GHG) mitigation actions on their own. However, the interventions associated with these efforts are typically selected in a top-down and ad hoc manner, and have not created the desired GHG emissions reductions. Accordingly, new approaches are needed to identify, select, develop, and coordinate effective climate change mitigation interventions in local and regional contexts. This thesis develops a process to create a governance system for negotiating local and regional climate interventions. The process consists of four phases: 1) mapping the overall transition, 2) reconstructing the current intervention selection system, 3) assessing the system against principles identified in the literature, and 4) creating an improved system based on the assessment. This process gives users a detailed understanding of how the overall transition has progressed, how and why interventions are currently selected, what changes are needed to improve the selection system, and how to re-structure the system to create more desirable outcomes. The process results in an improved system that relies on participation, coordination, and accountability to proactively select evidence-based interventions that incorporate the interests of stakeholders and achieve system-level goals. The process was applied to climate change mitigation efforts underway in Sonoma County, California to explore the implications of real-world application, and demonstrate its utility for current climate change mitigation efforts. Note that results and analysis from interviews with Sonoma County climate actors are included as a supplementary file.
ContributorsCulotta, Daniel Scott (Author) / Wiek, Arnim (Thesis advisor) / Basile, George (Committee member) / Shrestha, Milan (Committee member) / Arizona State University (Publisher)
Created2012