Matching Items (185)

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The People Behind the Power: Presidential Advisors

Description

This honors project was born out of a desire to understand individuals who abandoned political glory in favor of serving other leaders. I wanted to study and know who can

This honors project was born out of a desire to understand individuals who abandoned political glory in favor of serving other leaders. I wanted to study and know who can go head-to-head with \u2014 and command the respect of \u2014 the U.S. President on a daily basis. I limited my search to friends of the presidents who held powerful positions: I identified Harry Hopkins, Robert McNamara, and Condoleezza Rice. This thesis is broken into the following sections. To begin, we follow each official in their rise to prominence and discover how they captured the attention of their respective presidents. Next, we delve into their relationships with the Oval Office -- what is similar or different about each of their connections with the presidents. The bulk of the work focuses on pivotal moments in our country's history \u2014 events that shaped the United States of today. Specifically, we look at the New Deal, World War II, the Cuban Missile Crisis, the Vietnam War, the Middle East, and nuclear weapons proliferation. Then, we dissect similarities and differences between their relationships with their presidents, and wrap up with some takeaways about how one could go about becoming a presidential advisor. Their distinctive styles can be grouped into doers or planners. Hopkins and McNamara were proud and self-proclaimed doers. Rice stands alone as a fantastic planner. If one seeks to emulate any of these three, there are three things to commit to. First, skills both matter and don't matter. Second, there are two paths to getting presidential attention and becoming close enough for them to seek one out for advice. The first is to understand which wheels need greasing, and grease them. The other is to have a potential solution to an unsolved problem -- that is powerful. Be great, a maverick, and public, or look to create your own role from scratch and hope that you are an expert when a time of great need comes. Third, once you are friends with and have the political ear of the president, know that loyalty is the only thing that truly matters. This thesis is an attempt to better understand leadership through the lens of powerful followers. This project strives to inform the reader of the context within which these actors played, the actions that they took, and the consequences that were incurred, all while being personally close to the most powerful position on the planet. I have tried to give context and understanding for pivotal moments in American history while shining a spotlight on a few underappreciated historical actors.

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  • 2017-05

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Sustaining Change: An Introduction to Understanding and Rebranding Environmental Social Activism

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Modern American environmental social movements have strived for a better world for nearly fifty years, pushing a philosophy of careful resource use and limited consumption as an alternative to the

Modern American environmental social movements have strived for a better world for nearly fifty years, pushing a philosophy of careful resource use and limited consumption as an alternative to the pollution and degradation that has so far accompanied global industrialization. The reach of these movements is broad and the topic they cover is one that aligns with the values and beliefs of many; it is thus quite confusing that they've been so unsuccessful. This thesis was a response to that apparent contradiction, exploring why movements have not been as successful as both they and the public initially desired. It began by defining what social movements are and how they emerge or find success, then provided a brief history of environmentalism in America, and the different successes and failures that occurred before and after the first Earth day in 1970. Finally, it explored some of the reasons environmentalism was unsuccessful, and found that while structural barriers like politics and business interests played a role in movement outcomes, the tactics of different groups were at least partially to blame. Once this was concluded, the author used the perspectives of different activists to propose ways to enhance the quality of current movements and allow them to continue to make progress well into the future. In order to expand the audience of this thesis, the author is also working on a children;s book that illustrates many of the important themes that he hopes to convey to the public. Though drafted, the book is incomplete as of the date that documents are due for Barrett review.

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  • 2016-12

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A Gold Standard for Sales: Building a More Complete Sales Platform for Professionals

Description

Becoming good at selling is a nuanced skill. Many pivotal techniques are often not communicated properly in the training and onboarding phases, leaving many members of the sales force "crippled"

Becoming good at selling is a nuanced skill. Many pivotal techniques are often not communicated properly in the training and onboarding phases, leaving many members of the sales force "crippled" before they even get into the field. We set out to discern the "best practices" of selling, and the underlying causes as to why they work. Through meticulous research obtained via study of experiments, sourced articles and other academic papers we compiled a thorough outline detailing the most efficient ways to build a relationship with the buyer and close the sale. From there we discussed the methodology to implement those skills into a complete sales training program. This paper serves as an informational guide to the necessary skills to complete a sale and how to train for those skills.

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  • 2017-05

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Aventure: A Luxury Retail Experience

Description

Aventure is the newest contemporary luxury men and women’s apparel and accessories boutique in Arizona. The boutique will be located in Downtown Scottsdale, specifically in McKellips Plaza conveniently located near

Aventure is the newest contemporary luxury men and women’s apparel and accessories boutique in Arizona. The boutique will be located in Downtown Scottsdale, specifically in McKellips Plaza conveniently located near Scottsdale Fashion Square. Aventure is the first of its kind in the Phoenix Metropolitan Area, providing Millennial fashion fanatics with a destination that fills the empty void in the city’s growing fashion scene. At Aventure, we bridge the gap between pop culture, streetwear, and high-fashion. Through our mantra ‘Redefining the Luxury Retail Experience,’ we aim is to promote expression of one’s self to the fullest extent through style.

‘Aventure,’ which means “experience” or “adventure” in French, defines this upscale boutique and its essence of inclusion. This store does not aim to be your traditional retailer; instead, Aventure aims to build a community within and around the store for individuals with similar styles and passion for fashion. At the moment, the city of Scottsdale (and the Metro Phoenix area as a whole) does not have its own identity in the fashion world. There is no reason why Metro Phoenix cannot, with time, become more recognized in the global fashion community. With an array of exclusive luxury merchandise and an urban atmosphere, Aventure aims to pioneer the Valley’s establishment on the national high-end fashion scene.

The boutique is a result of the vision of its founder Ahmed Imam. Ahmed is a graduating Honors student at Arizona State Univeristy’s W.P. Carey School of Business, pursuing concurrent degrees in Finance and Business Entrepreneurship. Having been passionate about fashion for as long as he can remember, Ahmed will leverage his connections to the industry and excellent understanding of the Metro Phoenix market to turn Aventure into a hallmark of the community. Through his professional experience and educational background, Ahmed also brings the necessary knowledge and skills to the table to effectively run a startup.

The retail industry is experiencing steady growth, with the luxury goods sector expected to perform very well in the coming years. Using market-based sales forecasting, Aventure is estimated to break even by the third year of operations. Sales are expected to grow 20 percent after Year 1, and grow 5 percent thereafter. Net operating income of $83,643 is estimated in Year 1, growing to $141,351 by the end of Year 3. Overall, total startup expenses are estimated to be $206,574, made up of investments from owners and a term loan from Bank of America. The owner investment will be used to cover capital equipment, location, and administrative expenses. These include furniture, equipment, machinery, rent, utility, legal and accounting fees, prepaid insurance, and other expenses. The majority of the term loan will be used to finance opening inventory and advertising expenses, with the rest going towards cash on the balance sheet to ensure liquidity.

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Date Created
  • 2017-05

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Millennials' Views of Terror Impacted Tourist Destinations

Description

Throughout history, terrorism has had major effects on tourists and tourism destinations that are targeted. When terrorists execute an attack in order to communicate a message, resulting impacts go far

Throughout history, terrorism has had major effects on tourists and tourism destinations that are targeted. When terrorists execute an attack in order to communicate a message, resulting impacts go far beyond lives lost. Included in these impacts is the fear that terror attacks leave on tourists, sometimes creating such an impression that tourists change travel plans as a result. Although there are many studies on destination image, risk perception, and decision-making, very few focus specifically on the millennial generation. Because millennials are changing the travel and tourism scene - as they now make up the largest percentage of the population \u2014 it is important for stakeholders in the tourism industry and DMOs to understand this shift and the implications that come with these changes. This study provides a qualitative analysis of millennials' views, attitudes, and beliefs regarding terror impacted tourist destinations. Specifically, it will explore how millennials develop their destination images, if millennials view international travel to be risky, and if millennials are willing to travel to terror impacted tourist destinations. Using focus group methodology, this study gathered data from students from a number of disciplines, genders, and travel experience, in order to understand the themes listed above. Analysis of the findings and implications for officials and DMOs follow, as well as a conclusion including limitations and recommendations for future studies.

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Date Created
  • 2017-05

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The Effects of Hofstede's Cultural Dimensions on Innovation

Description

In a global environment, innovation has become especially important to remain competitive in the market. Many factors affect the rate of innovation. Specifically, national culture significantly impacts a nation's ability

In a global environment, innovation has become especially important to remain competitive in the market. Many factors affect the rate of innovation. Specifically, national culture significantly impacts a nation's ability to innovate. Using Hofstede's cultural dimensions [Power Distance, Individualism, Masculinity, Uncertainty Avoidance], this research attempts to explain a culture's effects on innovation. Based on data from the Organization for Economic Cooperation and Development (OECD), countries showing higher levels of innovation correlate with better quality of life and profitability amongst corporations in countries. Organizations can use the correlations identified between each of Hofstede's frameworks to improve company culture and increase rates of innovation. A low Power Distance and Uncertainty Avoidance coupled with an Individualistic culture had the largest positive effect on innovation.

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Date Created
  • 2017-05

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Pet Supplies USA Business Plan

Description

The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made

The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made in the USA, which is a distinction also discussed in the body of the paper. The paper begins by detailing the anecdote that brought about the vision for the company and then segues into a description of the products that will be carried by the company. These include pet toys, beds, leashes, vitamins, soaps, treats and more, which is followed by a list of potential product suppliers who have all already expressed interest in the venture. The plan then discusses the possibility of expanding into markets abroad such as China and the feasibility of carrying products outside of those strictly for dogs and cats. An in-depth market analysis includes a series of statistics reinforcing the potential profitability of the business, including the fact that a recent study has found that 81 percent of pet owners consider their dogs to be "bonda fide family members" and that online spending on pet supplies increased 67 percent between July 2015 and July 2016. It also includes the projection that the industry is intended to reach $91.72 billion in sales by 2019. The discussion then transitions into the company's target market, which, at the most specific level, will be white, married individuals age 55 to 64 living in rural areas with an annual household income of $125,000 or more. The plan then delves into a target market segment strategy, which addresses how marketing and business strategies will target certain demographics to appeal to them individually, whether it be through a "family-owned" impression or an appeal to their sense of patriotism or social consciousness. Next, the plan addresses potential competition within the pet product market, first discussing the super giants PetSmart and Petco and how these corporations hardly cater to this niche market and then smaller companies who do meet the same demand, such as myusapetsupplies.com, but fall short in terms of strategy and marketing. Marketing for the business venture will be almost entirely digital, ranging from pay-per-click services to mass newsletters and online social media contests and giveaways. The paper then transitions to location, facilities, shipping, and licensing, discussing the layout, which will be in a residential garage that meets all city regulations. A best-in class e-commerce experience is vital to the success of the business. By optimizing our e-commerce platform and search marketing, we can level the playing field and standout from our competition. Therefore, Shopify will be used as the content management system and the domain name "petsuppliesusa.com" has been selected. Three potential logo designs and reasoning for each are examined. Next, the plan discusses the company and management, stating that decision making will lie in the hands of the founders even after a larger employee pool is hired and a flatter structure is employed. Lastly, the plan lists a pro forma for the business and a projection that the first year will reap final profit of $125,000 at the end of the first year of operation.

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Date Created
  • 2017-05

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A Business Perspective and Solutions to the Kidney Transplant Shortage

Description

This research was aimed at identifying the problems of the kidney transplant market and then proposing business-minded solutions. The methodology that was used to compile research was an industry analysis,

This research was aimed at identifying the problems of the kidney transplant market and then proposing business-minded solutions. The methodology that was used to compile research was an industry analysis, a business model canvas, the lean startup methodology, academic papers, popular culture references, previous and present marketing campaigns, an internship at a local hospital, and organ transplant databases. The problems I identified was that kidney transplant industry was favorable but had few competitors, a mounting demand with a lack of supply, a lack of public awareness, negative public perception, and incorrectly focused marketing campaigns. The solutions that I constructed were the endorsement of grocery retail clinics as a step to prevent a future increase in demand for kidneys, a hybridized opt-in system that would increase the supply of transplantable kidneys, a public awareness campaign that would increase the public's awareness and shift it into a positive light, and a refocused marketing campaign that centered on why people become donors. The implementation of these solutions should be solution1, then solution 3 and 4, and then after the public has enough time to ruminate, employ solution 2.

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Date Created
  • 2017-05

Popular Music Songwriting

Description

The goal of the creative project "Popular Music Songwriting" was to jump into songwriting with strategy and study on popular music, looking at why songs make the charts. The project

The goal of the creative project "Popular Music Songwriting" was to jump into songwriting with strategy and study on popular music, looking at why songs make the charts. The project had one focus on Max Martin's songwriting principles, but looked at anything that hit the charts. The conclusion of the project brings an understanding of several rules and patterns in songwriting that hit makers typically obey. A common purpose for pop songs is to keep its listeners engaged but not overwhelmed. The goal is to do something different, but keep things familiar and to make people want to listen to it again. Songwriting has become very business-minded in that many informal rules to songwriting have become established because they are supported by psychology, showing that we have developed certain expectations in songs. For example, when a song gets very complex, we oftentimes tune out and do not want to hear it. This problem makes a song unfriendly to the radio. Also, repetition is often exercised. Many pop listeners have favorite parts of songs; therefore, when a songwriter has created a hook that listeners will want to look forward to through the song's duration, then that hook should be recycled strategically to keep the listener engaged. Four songs are submitted at the project's completion. The songs' names are "Soon to be an Emergency," "They Will Look at Us," "Black and White," and "Psychedelic Nights." The songs well represent a timeline of the project. As new songwriting rules were learned in the process of this project, they were employed accordingly, making each new song a fair representation of the learning up to that point.

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Date Created
  • 2017-05

The Entrepreneurial Journey

Description

This Creative Project contains a short movie that is comprised of interviews with various business owners and entrepreneurs based in Arizona. The purpose of this project was originally to explore

This Creative Project contains a short movie that is comprised of interviews with various business owners and entrepreneurs based in Arizona. The purpose of this project was originally to explore "how businesses finance their initial venture" but quickly evolved into open-ended interviews. Originally, one of the listed goals for the project was to ensure that the movie be entertaining for the viewer. In order to gain the richest experience, it was decided that at least 8-10 entrepreneurs be interviewed for a 25 minute video. Since the creator of the video had no prior videography experience, it was assumed to be feasible \u2014 but in order to maintain the integrity of the interviews, and in order to provide the viewer with a better background, the format was changed to a 44 minute movie with 5 featured businesses, though more than 30 businesses were considered. It became clear that the diversity of available interviewees and the complexity of the businesses and financing methods made it impractical to feature such a technical topic in the movie. Balancing the entertainment value of the film and its functional, educational purpose proved to be one of the challenges for the completion of the project. Each interview stands alone its own right, but it's highly recommended that the viewer watch the entire feature. The businesses are featured in the following order: DryClean U.S., Jeffrey Rivera (sole-proprietor), Arizona Hops and Vines, Rune Wines, and The Duquesne House Inn and Gardens. The viewer will find that the businesses featured include both service-based businesses and product-based businesses. In all, over 300 hours of planning, filming, writing, and video-editing contributed to successful completion of this project.

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Date Created
  • 2017-05