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Description
Chris Miller's Souvenirs of Sleep is as serious as it is whimsical, if this is a possibility. The "Museum of the Zoo-real" may be an equally appropriate title as animals are often in performance. In this visual and spiritual investigation, childhood, dream, and the loss of a mother to suicide are the currents. Miller's work is informed by the cinema of Werner Herzog, Andrei Tarkovsky, Robert Bresson and beyond. Miller believes in the power of implication. The poems begin with intense focus, but are often in the business of expansion. Souvenirs of Sleep is a journey toward sense-making, a search for language that might allow it.
ContributorsMiller, Christopher (Author) / Dubie, Norman (Thesis advisor) / Hogue, Cynthia (Committee member) / Ball, Sally (Committee member) / Arizona State University (Publisher)
Created2013
Description
A collection of poems that explore what it means to be from the Atomic City-- a city built atop cleared-out rural communities in East Tennessee during World War II, and with the sole and secretive purpose of enriching uranium for the atomic bomb. The poems look back to the more isolated Appalachian culture of previous generations, discovering the identity rifts caused by such massive and rushed development. In trying to understand the poet's own cultural inheritance of both nuclear weaponry and an Appalachian hardness, the poems begin to meditate on inhabitation. They ask what it means to live in a country, a local community, a body. The poems travel far beyond the Atomic City's limits, incorporating characters that live, in some sense, at the edge of a community. As he crosses the Atlantic, the Spanish poet Jiménez wonders if either sound or vision are more trustworthy tools for perception; an aging grandmother in Tennessee realizes that she still "drives" her younger body in her dreams; an American woman becomes aroused after touring the killing fields in Cambodia; and the prophet of Oak Ridge, who supposedly predicted the Manhattan Project, considers how his baby daughter has become a thing after death. The various voices show the poet grappling with her own guilt over Hiroshima, and ultimately attempt to understand the limits of both grief and love, how one inherits a tragedy.
ContributorsSams, Sara (Author) / Hogue, Cynthia (Thesis advisor) / Ball, Sally (Committee member) / Dubie, Norman (Committee member) / Arizona State University (Publisher)
Created2013
Description
Ranging in subject from a Tuareg festival outside Timbuktu to the 1975 "Battle of the Sexes" race at Belmont track to a Mississippi classroom in the Delta flood plains, the poems in The Body Snatcher's Complaint explore the blurring of self hood, a feeling of foreignness within one's own physical experience of the world, in the most intimate and global contexts.
ContributorsMurray, Catherine (Author) / Hogue, Cynthia (Thesis advisor) / Ball, Sally (Committee member) / Hummer, Terry (Committee member) / Arizona State University (Publisher)
Created2013
Description
The poems in Every House find themselves exploring spaces of expected comfort and asking how survivors reconstruct safety in their worlds when the beautiful is burnt to the ground. With little more than memory, maybe a photograph, or the chorus of a song, these poems mean to tell a truth even as perceived dangers make vulnerable the mind and body.
ContributorsHolm, Christine (Author) / Ball, Sally (Thesis advisor) / Dubie, Norman (Committee member) / Fritz-Goldberg, Beckian (Committee member) / Arizona State University (Publisher)
Created2014
Description
ABSTRACT This collection of poetry focuses on the experiences of a soldier who served six years in the Army National Guard and eleven months in Iraq. The collection is primarily divided into six sections (though each is not separated explicitly) and each section generally involves activities such as training for Iraq, deploying to Iraq, and returning home. In these poems, the speaker recalls different scenes from his experiences: encountering roadside bombs; performing guard duty; burning feces in a can; and living on small military base while at war. The main goal is to provide the reader with an in-depth, sincere, and unfiltered look at the life of a soldier in the military, and of course, in Iraq. The work relies on mostly free verse form with some of the work utilizing the sonnet form and couplets. The poems were greatly influenced by the work of Modernist Poets including Ezra Pound, William Carlos Williams, and T.S. Eliot. This entire collection, which often does fall into that long trail of the war-poem genre, was influenced greatly by the following notable poets who went to war or served in the military: Isaac Rosenberg, Wilfred Owen, Yusef Komunyakaa, Randall Jarrell, and Bruce Weigl.
ContributorsMartin, Hugh, 1984- (Author) / Hogue, Cynthia (Thesis advisor) / Ball, Sally (Committee member) / Dubie, Norman (Committee member) / Arizona State University (Publisher)
Created2012
DescriptionAt its core, Leaning finds profound significance in unlikely moments of intimate
detail; the upkeep of a brother's gravesite, for example, is as quietly important as rummaging through a collection of sex toys. Haiku-like in their simplicity, meditation, and declaration, these poems give meaning to the smallness of our world.
detail; the upkeep of a brother's gravesite, for example, is as quietly important as rummaging through a collection of sex toys. Haiku-like in their simplicity, meditation, and declaration, these poems give meaning to the smallness of our world.
ContributorsBender, Brian, M.F.A (Author) / Ball, Sara (Thesis advisor) / Hummer, Terry (Committee member) / Dubie, Jr., Norman (Committee member) / Arizona State University (Publisher)
Created2015
Description
This paper will be exploring a marketing plan for a Kpop Fan artist, Jennifer Lee. Kpop is a genre of music originating from South Korea that provides a whole-package entertainment. Fan artists are producers who create produce for the consumption and purchase of other Kpop fans. The paper will consider segmentation and the products and platforms that best target them in order to maximize revenue. A survey was performed with a sample size of 314 participants to find out consumer behavior and preference as well as producer situation. Consumers come from both the United States and abroad. Customers come directly and almost exclusively from followers. Therefore, increasing the number of followers on Instagram is essential to increasing revenue. Jennifer has time, resource, and ability constraints, while the market has limited potential. The conclusion is that Jennifer should become more organized as a business. To grow her following, she should cater more towards the most popular fandoms (BTS), make art tutorials, consider collaborations, and better inform followers of her products/services available for purchase. The social media platforms key to marketing Jennifer's products are Instagram and Twitter. Other platforms to be used to increase exposure are Tumblr, Amino Apps, DeviantArt, Reddit, and YouTube. She must also declutter all of these virtual storefronts of unnecessary content to varying degrees in order to build ease of access and a trustworthy brand image. The best platforms for transaction is a personal store, RedBubble (a website that allows users to sell a variety of products with their uploaded images printed onto them), Patreon, and in-person at conventions.
ContributorsXu, Everest Christine (Author) / Eaton, Kathryn (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Waltz, is a collection of poems written to play along the boundaries between sound, language, and meaning. As a vehicle for exploration, the poems in Waltz, commandeer themes of nostalgia, love, loss, and abstraction, all of which build up and break each other down to create something of a nonlinear narrative, and concomitant sketch of the poet.
ContributorsAieta, Joseph (Author) / Ball, Sally (Thesis director) / Liston, Chelsea (Committee member) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05