As firms increase the number of channels that they operate and distribute their products and services on, they run into new challenges with branding. One sub-industry where many firms have used multi-channel branding is the specialty apparel segment of retail. Many firms of this kind are using a four-channel approach with physical stores, brand websites, social media pages, and direct mail catalogs to market their products. Yet, there are few specialty apparel retailers that do this well across all four channels. A particular technique used to market products in this way is visual merchandising. Visual merchandising for apparel products pieces together full outfits with multiple clothing items and shows them, in some way, being worn. Beyond just marketing products, however, visual merchandising can provide firms with benefits of branding such as brand expertise, positive consumer attitudes, and increased consumer purchase intent. To do this, firms must develop quality brands using traditional branding practices. To use as guides, J. Crew and Anthropologie's branding and visual merchandising practices were analyzed in case studies. Testing consumer perceptions of these brands and their success, primary research about consumers' behavior relative to specialty apparel retail brands and their visual merchandising displays was an outcome. From this research, it was found that consumers best respond to in-store visual merchandising displays. In showing products, a variety product combination strategy is preferred as it enhances the value consumers perceive in brands and builds brand character. Consumers also feel that visual merchandising impacts their knowledge of the brand and its products as well as personal styling. If brands successfully use visual merchandising to brand themselves, brand consistency, brand expertise, and positive consumer attitudes are an outcome. Recommendations for specialty apparel retail brands have been developed using these findings, and the potential such firms are able to realize in using these will greatly benefit them.

Camp Carey is an annual freshman orientation program that takes place before the beginning of the semester in late July and early August. As the incoming W. P. Carey classes continue to grow each year, so to does the size of Camp. Beginning this project, we looked at potential that we could directly impact the quality of the camp experience, and ensure that Camp remains a memorable and quality experience for all involved. Camp is directed and facilitated every year by W. P. Carey staff members and a group upperclassmen, the camp directors and facilitators. Due to the direct impact that these upperclassmen have on the camp experience, we decided to focus our attention on improving the training provided to these individuals, and to emphasize a process of continuous data collection and improvement. The director training is broken into three modules that focus on risk management, facilitator selection, and facilitator training. Each of the seven exercises in the director training is based on a tool or practice used by modern companies in project management and human resources management. They were designed with three goals in mind: to immediately increase the directors' level of preparedness for Camp, to produce a written record to be used by directors in subsequent Camp seasons, and to provide directors with an introductory level of experience with concepts and tools that will benefit them in their professional careers. The facilitator training portion centers around the creation of a 1 credit, repeatable hybrid course to both reward facilitators, train them in proper conduct and materials for camp, as well as collect valuable feedback from the facilitators. The creation of a larger spring training session, designed to prepare the facilitators for activity facilitation, emergency preparedness, and representing W. P. Carey and ASU, and the implementation of a summer review training session are designed to prepare facilitators to lead the best camp possible. Further, the essays and surveys involved in the class are set up to gather valuable information and feedback from the facilitators for further improving the program year-over-year.

Currently, Arizona State University's West Campus offers students a Bachelor's of Science degree in Forensics. This degree program has been at ASU's West campus for over three years now and is at its capacity of 300 students due to limitations on lab space. In order to support the growth and provide students with a valuable experience, the Math and Natural Sciences department seeks to create a "fee-for-service" enterprise within the Forensics division. This new lab called the Arizona State University Forensic Science Center (ASU-FSC) would serve city, county, state, and federal government agencies. The mission of the ASU-FSC is to provide robust, accurate and efficient forensic services while leading innovation in research and education in forensics for Arizona, the Southwest and the country. The School of Natural Science and Mathematics has sought help from W. P. Carey School of Business students to analyze the possibility of adding a Forensics fee-for-service lab to ASU West campus. The deliverables from this report will provide a comprehensive marketing, supply chain and financial review of all aspects of the business, and will aid in the decision making process for the creation of the Arizona State University Forensic Science Center.

As one of the three central characters in Woolf's Mrs. Dalloway, Peter Walsh plays a complicated and significant role in both the arc of the narrative and in the characterization of the others in the novel. One of his most significant functions is to illuminate the precarious mental practice of internally correcting his failures to mitigate feelings of social inferiority. His character serves as a commentary on the processes of inner life and the compensation that can result from obsessive self-fashioning. In this essay, I aim to prove how, within Woolf's narrative, Walsh retreats to the realm of inner life, reimagining himself and those around him to correct his shortcomings and the failures of his past.

Too often are American superhero comics dismissed as childish or simplistic. However, American superhero comics have evolved alongside American society throughout history, and have, in many cases, made a conscious effort to represent progressive movements that have arisen within various respective decades. This thesis will analyze the progression of American superhero comics as they have evolved throughout the decades, this essay will focus primarily on the comic book storylines of DC's, The Green Lantern, throughout the Golden, Silver, Bronze and Modern Ages of comic book history. The Golden Age was defined by war efforts and support for World War II. The Silver Age was under heavy regulation by the Comic Code Authority and had to water down content from serious topics. Despite this regulation, Silver Age comics were able to symbolize and support or oppose social movements during their respective decade. However, the Bronze Age acted as a turning point for comic book plotlines and characterization. After the Bronze Age, censorship of comic book content was nonexistent and more complex plotlines were developed. From then on the Modern Age of comics would continue to openly explore societal movements and serve as a social commentary. To explore this change, the contents of this essay will usher a discourse on how the American superhero was used to first express American propaganda, and how, throughout the twentieth century and even to this day, the superhero was transformed into a medium that examines social phenomena such as political causes and discrimination. To further analyze and compare social movements to American comics, this will focus primarily on DC's The Green Lantern comic books and how the superhero changed throughout comic book history.

Amazon Prime Air is the innovative new service that promises automated drone delivery in thirty minutes or less. The platform has not yet been brought to market, but there is a plethora compelling data available that suggests it will be a unique and highly disruptive business segment for Amazon. The aim of this thesis is to analyze the framework laid out by Amazon.com, Inc. for their anticipated Prime Air drone delivery platform, and offer our recommendations for what steps the e-commerce giant should take moving forward. Following a brief recap of the company's founding and a breakdown of its various business segments, we will begin our analysis by examining past strategic decisions that Amazon has made which have directly contributed to their current market position. It is our goal to construct a narrative of what events lead the company to begin developing a fleet of automated delivery vehicles. Following this history lesson, we will review and criticize the existing elements of Amazon's Prime Air platform, and explore any possible alternatives that they could have taken to optimize the development of this exciting new technology. Criticisms will touch upon elements such as cost efficiencies, brand management, and utilization of infrastructure to name but a few. These criticisms will be based upon data sourced from Amazon's available material as well as comments from market analysts and journalists. The culminating element of our analysis will be to offer our professional recommendations as to what we believe the next logical steps that Amazon should take for their Prime Air platform. These recommendations will be informed by our criticisms and our understanding of Amazon as a corporation. This chapter will be largely concerned with guiding Amazon towards a fully optimized drone delivery platform. Our recommendations will be based upon our extensive experience concerning cost and logistical efficiencies, as well as our knowledge of Amazon as a corporation. We will offer succinct suggestions for Amazon's immediate needs as well as long-term solutions to lingering obstacles that they may face.

Educational attainment is important for economic and personal well-being. While policy makers continue efforts to increase access to higher education, a national outcomes have yet to improve. Higher education application and attendance is complex and heavily influenced by predetermined factors. Social capital and a thorough barriers analysis begin to unpack the context and issues around high school graduation and college going, specifically for minority, low income, and first-generation students. An analysis of higher education outcomes nationwide and within Arizona, specifically in the Phoenix Union High School District (highly representative of low income, first generation, and minority students) reveals that current trajectories are not enough to significantly improve educational attainment. Some notable programs exist that have implemented student, school, and scholarship centered interventions, in addition to conditional acceptances. This paper will create a simulation of a new intervention based on past efforts and their outcomes, ‘Automatic Acceptances,’ within the state of Arizona starting in the 2017-2018 school year until the 2030-2031 school year. Overall, given the increase in educational attainment as a result of the simulation, the ‘Automatic Acceptances’ intervention is validated.

Does a consistent mentor help a youth transition into a secure and independent adult life? To answer this, I have used a grounded theory methodology to research elements of the foster care system. Through academic research, I audited the landscape of mentoring within foster care and then helped in the designing of a framework for a foster youth mentoring service could look like and have researched the areas in which a mentor can benefit a youth. I have listened to and recorded the stories of three college students with lived foster care experience so that I could learn from those who have firsthand experience. After using these methods, the findings showed that a consistent mentor figure is a key factor in the transition into a secure and independent adult life.

With this research and creative project, I aim to accomplish the following: first, I narrate my own experience as a victim of cyberbullying and the jumbled, inadequate response from my university; second, I assemble a literature review of best practices for university responses to student reports of cyberbullying and cyber assault; third, I offer a call to action for universities to adopt the best practices to deter cyber assaults and learn how to listen and respond to victims