Search Content

Matching Items (2)

Filtering by

Member of: Theses and Dissertations

Social Media: A Case Study in Socially Connected Entrepreneurs

Description

The purpose of this study is to examine how social connectivity in a collaborative business environment translates to online social communication, namely to social media. Not a lot of academic research focuses in-depth on how startups and entrepreneurs within the technology industry perceive social media, or how their work environment can influence the ways they see the role of these platforms. Gangplank was chosen as the subject of this case study based on the emphasis they as a coworking space put on connecting to others in order to accomplish mutual goals. Initial research showed that entrepreneurs using social media did so with a collaborative focus in mind. However, it was unclear if, by developing their businesses in a space devoted to fostering social relationships, entrepreneurs would be more likely to engage and interact with other users on social media platforms. Furthermore, it was unclear if their attitudes toward online and offline communication would be affected by spending time in a dedicated social workspace. In order to find how some entrepreneurs that started or worked closely in the beginning stages of a collaborative, connection-driven workspace used social media and see whether or not they used the platform to establish and build relationships and connect with others, three entrepreneurs from such a workspace were personally interviewed. In these interviews, each entrepreneur gave their personal feelings and opinions on the space itself, their view on the role of social media, and whether or not they connected their space to their social media use. The study also examined each entrepreneur's social media profile on one prominent social network to see how each was practically using the platform, and to analyze how each entrepreneur's use of the platform compared to his perceptions of social media as a whole. The study found that entrepreneurs who became established in a collaboration-oriented space definitely interacted frequently on social media. Each entrepreneur interviewed expressed the importance of working closely with others and forming valuable connections through both online and offline means. These entrepreneurs were established to have followed all the best practices of social media use outlined through research, and to have had a large number of personally engaging interactions and conversations on observed social media platforms.

ContributorsThompson, Lauren Elizabeth (Author) / Wu, Xu (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)

Created2015-12

Cross-Disciplinary Arts Collaboration on a Virtual Platform

Description

https://www.youtube.com/watch?v=5osMYze5138

In January 2020, the World Health Organization (WHO) declared the outbreak of the novel SARS-CoV-2, otherwise referred to as COVID-19, to be an international pandemic. Ensuing health regulations around the world forced the cease of international traveling, reduced domestic travel, implemented mandatory stay-at-home orders and asked many to wear face masks in public areas. Students, workers, and many in the public sphere switched from in-person interactions to online platforms, operating remotely from their respective homes. The shift to virtual platforms has since greatly impacted arts programs and professions. Whereas the nature of music and art production rely upon the collaboration between people, often in the same room, the forced shift to virtual platforms created an upheaval for artists to re-imagine their work.

Though the transition from in-person to virtual collaboration seemed abrupt and unwanted, it opened up opportunities to create new projects that otherwise may not have happened. “Cross-Disciplinary Arts Collaboration on a Virtual Platform” took advantage of the ubiquitous shift to virtual collaboration of art disciplines. This project combined poetry, music, dance and visual art to create a unique piece that might not have been possible through strictly in-person collaboration. The goal of this project was to amplify the meaning and impact of music through the addition of words (poetry), movement (dance), and visuals (artwork).

ContributorsBuringrud, Deanna (Author) / Buck, Elizabeth (Thesis director) / Swoboda, Deanna (Committee member) / School of Music (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05