Matching Items (125)
Filtering by

Clear all filters

Description
This project includes a recording, composer biographies, performance guides, and composer questionnaires for seven original works commissioned for either the Rogue Trio or Lotus. The members of the Rogue Trio are violinist Kathleen Strahm, saxophonist Justin Rollefson, and pianist Mary Cota. Lotus’s members include Samuel Detweiler, Justin Rollefson, and Kristen

This project includes a recording, composer biographies, performance guides, and composer questionnaires for seven original works commissioned for either the Rogue Trio or Lotus. The members of the Rogue Trio are violinist Kathleen Strahm, saxophonist Justin Rollefson, and pianist Mary Cota. Lotus’s members include Samuel Detweiler, Justin Rollefson, and Kristen Zelenak on saxophone. Both ensembles are based in Tempe, Arizona. All seven original compositions were recorded at Tempest Recording in February of 2018.

The first piece, Four Impersonations (2016), was commissioned by the Rogue Trio and written by Theo Chandler (b.1992) for violin, soprano saxophone and piano. The second piece was written by Spencer Arias (b. 1990) titled He Said There Was No Sound (2015) for violin, alto saxophone, and piano. The final work is titled Cabinet Meeting (2017), composed by Zachary Green (b. 1993) for violin, alto and tenor saxophone, and piano.

The first piece commissioned by Lotus and composed by Spencer Arias is titled As I escape, the water calms (2017) for soprano saxophone, alto saxophone, and tenor saxophone. The second piece was composed by Graham Cohen (b. 1999), titled Introduction and Toccata (2017), written for soprano, alto, and baritone saxophones. The third piece, titled Everything that rises, was written by David “Clay” Mettens (b. 1990) in 2014 for three soprano saxophones. Samuel Detweiler, Justin Rollefson and Tyler Flowers originally commissioned this piece. The final piece commissioned by Lotus was written by Matthew Kennedy (b. 1987) titled Triceratops: tasty grooves for saxophone trio (2017) for alto, tenor, and baritone saxophones.
ContributorsRollefson, Justin David (Author) / Creviston, Christopher (Thesis advisor) / Gardner, Joshua (Committee member) / Norton, Kay (Committee member) / Arizona State University (Publisher)
Created2018
156288-Thumbnail Image.png
Description
Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the

Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the size of the maternal-baby nursing market will reach 3.6 trillion. (Data: Yibang Power China's Maternal and Child Industry White Paper 2017).

The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and offline are becoming increasingly blurred. Consumers are more inclined to choose multi-category with service channel providers. If the retailers still rely on good market resources, and the difference between the sales and purchase of commodities, they will face a huge challenge of the decrease in passenger flow and a decline in performance.

The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers and babies, especially value safety, quality, public praise and community review. If the retail enterprise attaches importance to establishing relationships with customers and enhances the relational viscosity through mutual trust, emotional formation and spread of public praise, it will help to increase the traffic volume and increase the output value of single customers.

The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing retailers operate single-customer value deeply, build a heavy membership system and manage customer assets, thereby enhancing their brand and performance.

The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant retail industry, enhance the development of the whole industry and draw significance lessons from other service industries.
ContributorsWang, Jianguo (Author) / Gu, Bin (Thesis advisor) / Chen, Hong (Thesis advisor) / Cui, Haitao (Committee member) / Arizona State University (Publisher)
Created2018
156342-Thumbnail Image.png
Description
This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test

This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test media campaign, we do research of media performance and sales volumn, add youth consumer behavior result, to develop a media investment ROI model for this brand. Create the evaluation system according to past big data and find the learnings of different length TVC usage. Of course all relavant findings and implications will be summarized after every section.
ContributorsXu, Jin (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2018
157406-Thumbnail Image.png
Description
Musicians who perform in front of an audience are often familiar with tension and nervousness, whether they are performing on stage, giving a public concert, or practicing on their own. Tension can eventually build up in a musician’s body because of the stress of holding an instrument or performing in

Musicians who perform in front of an audience are often familiar with tension and nervousness, whether they are performing on stage, giving a public concert, or practicing on their own. Tension can eventually build up in a musician’s body because of the stress of holding an instrument or performing in an audition or concert. Warm-ups are not guaranteed to reduce stress or pain. However, by warming up, musicians can help expect to prevent possible injuries and reduce stress or pain. In addition, some musicians can expect warm-ups to improve basic skills and the level of their playing overall.

To begin, this document will examine several warm-ups which were published by famous flutists. It will reference warm-ups back to the 20th century, when legendary flutist and pedagogue Marcel Moyse published De La Sonorité (Paris, 1934). De La Sonorité is a world-famous warm-up book which emphasizes the importance of flute tone. Many flutists were inspired by this book, and because of its renown, De La Sonorité is the starting point when discussing flute warm-ups.

After discussing specific flutists’ warm-up books, the author will add her own warm-up exercises as a final project. Specifically, these warm-ups are intended to improve flutists’ embouchure and flexibility. Embouchure warm-ups can help reduce pain or tightness in the embouchure and help prevent some mistakes caused by stress and anxiety, such as in an audition or performance.
ContributorsHur, Jiyoun (Author) / Buck, Elizabeth (Thesis advisor) / Micklich, Albie (Committee member) / Norton, Kay (Committee member) / Schuring, Martin (Committee member) / Arizona State University (Publisher)
Created2019
157364-Thumbnail Image.png
Description
Late nineteenth-century French art song, also known as mélodie, is one of the most important genres in a classical singer’s repertoire and it cannot be ignored. Its creation represents a marked improvement over the song form of French Romance which dates from the eighteenth century.

French art song was not introduced

Late nineteenth-century French art song, also known as mélodie, is one of the most important genres in a classical singer’s repertoire and it cannot be ignored. Its creation represents a marked improvement over the song form of French Romance which dates from the eighteenth century.

French art song was not introduced to China until the establishment of the New Republic of China in 1949. In the decades since then, French art song seems less favored by Chinese singers, when compared to Italian songs and German Lieder. Having studied both in China and the United States, the author realized that for Chinese native speakers, singing French art song is a difficult challenge.

Two main problems immediately present themselves: the language barrier and the obstacle of a basic understanding of French poetry. The author’s purpose here is to examine these problems and try to help Chinese singers by offering them a systematic path toward correct French pronunciation, a brief discussion of poetic imagery often seen in French poetry, and a selected bibliography of sources on French poetry to advance their comprehension.

First, the paper will introduce the phonology of Pinyin (Chinese Phonetic Alphabet), the system used in China to teach Chinese (Mandarin) and compare it with the IPA (International Phonetic Alphabet), which is universally used by people in the West to learn the pronunciation of most languages. The document will then show the sounds that are most challenging for Chinese singers and will give some suggestions and vocal exercises to help singers better pronounce French diction.

Secondly, the author will examine a few poems used in French songs to point out some of the cultural differences between China and Western countries and identify the challenges in understanding the meaning of selected French art songs from the perspective of a Chinese singer. Since an exhaustive study of French poetry would be another broad topic to be researched, the author will offer only basic suggestions and a brief annotated bibliography of sources at the end of this research project.

It is the author's hope that this document will benefit Chinese singers and voice teachers by acquainting them with French diction and by helping them to appreciate French song literature.
ContributorsWu, Kehui (Author) / Britton, David (Thesis advisor) / Norton, Kay (Committee member) / DeMaris, Brian (Committee member) / Arizona State University (Publisher)
Created2019
157422-Thumbnail Image.png
Description冷链物流主要是指食品在生产到消费者食用前始终处于适宜的温度环境,以保障食品品质、降低流通过程中的损耗。冷链物流相比于传统物流而言是一项更复杂的系统性工程,受到政策和市场需求的影响呈现迅猛发展态势。但是,冷链物流企业长期以来因规模小、固定资产少、服务范围窄、服务规范性弱而发展困难重重,核心问题是资金的问题。政府引导和鼓励打造冷链物流产业园,推动产业园投资和建设主体打造平台,实现对园区内冷链企业的聚集效应并通过金融服务解决企业发展的资金问题。通过产融结合助力冷链物流企业发展,成为目前冷链物流行业发展的主要方式和未来趋势。

本研究聚焦冷链物流产业园金融服务助力冷链物流企业发展问题,主要研究内容包括:第一,基于产融结合理论,梳理冷链物流企业与产业园之间关系,从供需两侧探索冷链物流企业和产业园的金融服务的范围、类型和特点。第二,基于平台理论,构建冷链物流企业采纳产业园金融服务的研究模型,探索金融服务影响冷链物流企业的经营因素,分析冷链物流企业采纳产业园金融服务的因素和途径。第三,基于信息不对称理论,关切信息技术支持和知识分享在冷链物流企业采纳产业园提供金融服务过程中的调节作用。同时,梳理产业园提供金融服务可能面临哪些风险,制订冷链物流企业入驻园区的标准,防范风险。

本文运用实证研究方法,通过对国内18家冷链物流相关的产业园、物流园、冷链物流、商贸流通、金融等企业实地考察和专家访谈基础上,拟定问卷并对268家企业进行调查收集数据,使用结构方程模型进行假设检验。研究发现:金融服务的有形性、可靠性、移情性、经济性对冷链物流企业采纳产业园金融服务影响显著,而响应性的影响不显著。同时

信息技术支持和知识共享的调节作用不显著。最后,针对产业园吸引冷链物流企业提供金融服务、冷链物流企业采纳产业园金融服务的风险,提出防范策略措施。
ContributorsYang, Su (Author) / Shen, Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2019
156517-Thumbnail Image.png
Description
Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply

Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low

efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer’s demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.
ContributorsGong, Binghui (Author) / Pei, Ker-Wei (Thesis advisor) / Cui, Haitao (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2018
156450-Thumbnail Image.png
Description
ABSTRACT

This study will have three sections: 1) outlining the imperative need to include in-depth character study in the preparation of art-song performance; 2) addressing the insufficient theatrical equipping of young collegiate singers in leading undergraduate applied voice programs and its causes, and 3) suggesting methods to advance acting training in

ABSTRACT

This study will have three sections: 1) outlining the imperative need to include in-depth character study in the preparation of art-song performance; 2) addressing the insufficient theatrical equipping of young collegiate singers in leading undergraduate applied voice programs and its causes, and 3) suggesting methods to advance acting training in classical voice programs. The primary goal will be to improve art song performance pedagogy and the performer’s ability to emotionally communicate with the audience. The first section will demonstrate why character study is necessary in the preparation of a sound art song performance. The musical works used in this study will be Songs of Travel (1904) by Ralph Vaughan Williams and A Young Man’s Exhortation (1929) by Gerald Finzi. These works provide examples of the cycle type in which a single character moves forward through time during the course of the song cycle. The second section will investigate the inadequate instruction received by students in undergraduate voice programs, concerning character analysis, by gathering course requirements from a variety of public and private universities. It will also examine the accrediting bodies that dictate much of the standardized curriculum across the majority of music schools in the U. S. such as the National Association of Schools of Music and the Higher Learning Commission. In the final section, a number of improvements will be suggested and examined according to their viability in training singers to convey both the musical and dramatic context found in the art song repertoire. The sources used in the course of this study include the scores (Boosey and Hawkes) of the aforementioned works, as well as published research on those works. Syllabi and curriculum checksheets from various university voice programs are also used to determine the required course requirements in contemporary applied voice degrees. The accrediting processes from bodies such as the National Association of Schools of Music and the Higher Learning Commission are used in my assessment of obstacles that those processes may inadvertently present.
ContributorsCarpenter, Donald Justin (Author) / Britton, David (Thesis advisor) / Dreyfoos, Dale (Committee member) / Norton, Kay (Committee member) / Arizona State University (Publisher)
Created2018
156461-Thumbnail Image.png
Description
When preparing for and responding to disasters, humanitarian organizations must run effective and efficient supply chains to deliver the resources needed by the affected population. The management of humanitarian supply chains include coordinating the flows of goods, finances, and information. This dissertation examines how humanitarian organizations can improve the distribution

When preparing for and responding to disasters, humanitarian organizations must run effective and efficient supply chains to deliver the resources needed by the affected population. The management of humanitarian supply chains include coordinating the flows of goods, finances, and information. This dissertation examines how humanitarian organizations can improve the distribution of information, which is critical for the planning and coordination of the other two flows. Specifically, I study the diffusion of information on social media platforms since such platforms have emerged as useful communication tools for humanitarian organizations during times of crisis.

In the first chapter, I identify several factors that affect how quickly information spreads on social media platforms. I utilized Twitter data from Hurricane Sandy, and the results indicate that the timing of information release and the influence of the content’s author determine information diffusion speed. The second chapter of this dissertation builds directly on the first study by also evaluating the rate at which social media content diffuses. A piece of content does not diffuse in isolation but, rather, coexists with other content on the same social media platform. After analyzing Twitter data from four distinct crises, the results indicate that other content’s diffusion often dampens a specific post’s diffusion speed. This is important for humanitarian organizations to recognize and carries implications for how they can coordinate with other organizations to avoid inhibiting the propagation of each other’s social media content. Finally, a user’s followers on social media platforms represent the user’s direct audience. The larger the user’s follower base, the more easily the same user can extensively broadcast information. Therefore, I study what drives the growth of humanitarian organizations’ follower bases during times of normalcy and emergency using Twitter data from one week before and one week after the 2016 Ecuador earthquake.
ContributorsYoo, Eunae (Author) / Rabinovich, Elliot (Thesis advisor) / Gu, Bin (Thesis advisor) / Rand, William (Committee member) / Fowler, John (Committee member) / Arizona State University (Publisher)
Created2018
Description
This project’s goal is to expand the repertoire for soprano saxophone featuring improvisation. Each work detailed in this document features improvisation as an integral component. The first piece, Impetus, was written by Grant Jahn for soprano saxophone and piano. The second piece, Sonata, was written for the same instrumentation by

This project’s goal is to expand the repertoire for soprano saxophone featuring improvisation. Each work detailed in this document features improvisation as an integral component. The first piece, Impetus, was written by Grant Jahn for soprano saxophone and piano. The second piece, Sonata, was written for the same instrumentation by Brett Wery. Ethan Cypress wrote the third work for solo soprano saxophone, Noir et Bleu. The final composition on the project, Counterpunch by Gregory Wanamaker, was written for saxophone sextet. This paper also includes composer biographies, program notes, performance guides, and composer questionnaires. The central component of this project is a recording of all these works which features the author.
ContributorsDetweiler, Samuel (Author) / Creviston, Christopher (Thesis advisor) / Kocour, Michael (Committee member) / Norton, Kay (Committee member) / Gardner, Joshua (Committee member) / Arizona State University (Publisher)
Created2018