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Description
In response to the rapid rise of emerging markets, shorter product lifecycles, increasing global exchange and worldwide competition, companies are implementing `sustainable development' as a mechanism by which to maintain competitive global advantage. Sustainable product development approaches used in industry focus mainly on environmental issues, and to a certain extent on social and economic aspects. Unfortunately, companies have often ignored or are unsure of how to deal with the cultural dimensions of sustainable product development. Multi-nationals expanding their business across international boundaries are agents of cultural change and should be cognizant of the impact their products have on local markets. Companies need to develop a deeper understanding of local cultures in order to design and deliver products that are not only economically viable but also culturally appropriate. To demonstrate applicability of cultural appropriate design, this research undertakes a case study of food systems in India specifically focusing on the exchange of fresh fruits and vegetables (FFV). This study focuses on understanding the entire supply chain of FFV exchange, which includes consumer experiences, distribution practices and production processes. This study also compares different distribution channels and exchange practices and analyzes the pattern of authority between different players within the distribution network. The ethnographic methods for data collection included a photo-journal assignment, shop-along visits, semi-structured interviews, a participatory design activity and focus group studies. The study revealed that traditional retail formats like pushcart vendors, street retailers and city retail markets are generally preferred over modern retail stores. For consumers, shopping is a non-choreographed activity often resulting in exercising, socializing and accidental purchases. Informal communication, personal relationships and openness to bargaining were important aspects of the consumer-retailer relationship. This study presents cultural insights into interactions, artifacts and contexts relevant to FFV systems in India. It also presents key implications for the field of design, design research, cultural studies, consumer research and sustainability. The insights gained from this study will act as guidelines for designers, researchers and corporations interested in designing products and services that are culturally appropriate to contexts of production, distribution and consumption.
ContributorsDhadphale, Tejas (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Thesis advisor) / Broome, Benjamin (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation examined sojourner adjustment success utilizing a unique method for collecting and analyzing the perceptions and sense making of the sojourner participants. Although previous research studies in this area have mostly relied on quantitative survey designs and researcher-generated models, this study relied on in-depth, participant-driven, qualitative interviews that were semi-structured using a software-assisted method called Interpretive Structural Modeling (ISM). Through this dissertation research, study abroad students (sojourners) had the opportunity to reflect on their sojourn experience, share their adjustment stories, and identify factors that were personally relevant to their success. This study broke new ground while building on the vast body of work in cross-cultural and sojourner adjustment. Sojourners were asked to provide their perspectives on the relationships among those factors reported in the literature that are commonly believed to influence successful adjustment. This allowed me to connect existing literature on the subject with the lived experience of the sojourner participants. This dissertation sought to answer two research questions. First, what factors do participants identify as being keys to the success of their sojourn? Second, what relationships do participants perceive among the factors contributing to successful sojourner adjustment? This dissertation found that language proficiency played a key role in their adjustment and openness was the factor most selected by participants in their explanation of a successful sojourn. Additionally, participant profiles and influence structure summaries provided evidence of the relationships participants saw among success factors in their lived experiences. In terms of preparing sojourners for going abroad, analysis of the composite structure revealed what could be prioritized in pre-departure training for impending sojourners. Themes emerged which provide insight into the commonalities of the sojourner experience despite differences in one's program or personality. This dissertation also explained additional success factors participants identified (e.g., ability to manage language fatigue, creation of connections with other travelers) that were not initially provided to them. Finally, suggestions for study abroad students/coordinators, researchers, and employers are provided.
ContributorsValianos, Alexis J (Author) / Broome, Benjamin (Thesis advisor) / Martin, Judith (Committee member) / Baldwin, John (Committee member) / Arizona State University (Publisher)
Created2014
Description
The history of the American Old West has frequently been romanticized and idealized. This dissertation study explored four Arizona towns that developed during the era of the American Old West: Tombstone, Jerome, Oatman, and Globe. The study broadly examined issues of remembering/forgetting and historical authenticity/myth. It specifically analyzed historic tourist destinations as visual phenomenon: seeking to understand how town histories were visually communicated to contemporary tourists and what role historically-grounded visual narratives played in the overall tourist experience. The study utilized a visual methodology to organize and structure qualitative data collection and analysis; it incorporated visual data from historic and contemporary photographs and textual data from observations and interviews. Through a careful exploration of each town's past and present, the research proposed a measure to assess how the strength of visual connections between past and present impacted tourist impressions of each town. The analysis suggested that, due to a general lack of historic knowledge, tourist impressions were more closely connected to contemporary experiences and prior expectations of the American Old West than to historically-grounded visual narratives.
ContributorsMcMullen, Melissa (Author) / Margolis, Eric (Thesis advisor) / Martin, Judith (Committee member) / Rowe, Jeremy (Committee member) / Arizona State University (Publisher)
Created2014
Description
The People's Republic of China's inexorable ascendancy has become an epochal event in international landscape, accentuated by its triple national ceremonies of global significance: 2008 Beijing Olympic Games, 2009 Beijing Military Parade, and 2010 Shanghai World Expo. At a momentous juncture when the PRC endeavored to project a new national identity to the outside world, these ceremonial occasions constitute a high-stake communicative opportunity for the Chinese government and a fruitful set of discursive artifacts for symbolic deconstruction and rhetorical interpretation. To unravel these ceremonial spectacles, a public memory approach, with its versatile potencies indexical of a nation's interpretive system of social meaning, its normative framework of ideological model, and its past-present-future interrelationships, is contextually, conceptually, and analytically diagnostic of a rising China's sociopolitical constellations. Thus employing public memory as a conceptual-methodological matrix, my dissertation focuses on the prominent texts in these ceremonies, excavates their historico-memorial invocation and sociocultural persuasion, and plumbs their discursive agenda, rhetorical operation, and sociopolitical implication. I argue that the Chinese government deliberately and forcefully strove for three interrelated communicative objectives at these three ceremonies--re-imaging, re-asserting, and re-anchoring its national identity as an ancient, emergent superpower. Yet in contemporary Chinese context, its discursive (con)quest to recast its leadership as a historically continuous, culturally orthodox, and ideologically legitimate regime has always been compromised by its mythologized historical representation and hegemonic rhetorical reconfiguration, countervailed by its political and ideological fragility, and contested by domestic and global publics. Besides its contributions to the current conversation on the PRC's ceremonial phenomena, discursive formations, and communicative dynamics, this dissertation further offers its diagnosis and prognostication of this projected leading country in the 21st century.
ContributorsGong, Jie (Author) / Brouwer, Daniel (Thesis advisor) / Broome, Benjamin (Committee member) / Wu, Xu (Committee member) / Arizona State University (Publisher)
Created2012
Description
This dissertation examines the organizational discourse of business meetings in a Kuwaiti financial organization (Innovative Kuwait Co., pseudonym) and an American non-profit trade organization (Global Phoenix, pseudonym). Specifically, I explore the discourse and social identities, agency, and power used in staff members' task-oriented business meetings (Bargiela-Chiappini & Harris, 1997). The study is based on ethnographic business meetings data collected during eight months of fieldwork in 2010, 2011 and 2012. I used three major qualitative methodologies: observation, audio recording, and feedback focus group. In this study, I propose three research questions: 1) How does agency of staff members reflect membership in the corporate culture of an organization as a whole? 2) How is power used in relation to agency in business meetings? And 3) How are discourse and social identities of staff members enacted in business meetings? The analyses of ethnographic and fieldwork data demonstrate similar and different business linguistic behaviors in the two companies. In Innovative Kuwait Co., male managers are responsible for opening and closing the meetings. They also perform power by using language directives and suggestions directed to staff members. In contrast, female staff members in the Kuwaiti company participated insignificantly in meetings and produce more nonverbal cues. However, in one meeting, a female manager organized the discussion by controlling topics and giving directions. In Global Phoenix, female managers outnumber their male counterparts; therefore, agency, power, discourse, and social identities are performed differently. Female managers are responsible for opening and closing the meetings and for organizing the overall discussions. Additionally, female and male staff members participate equally and they interrupted their colleagues less frequently compared to staff members in Kuwait. Interestingly, American staff members laugh and joke more together than staff members in Kuwait. The findings of this dissertation will contribute to existing linguistic literature on business discourse and the examination of social meanings and structures in organizations, explaining how language shapes the actions and relationships of business staff members. This dissertation will also encourage business people to become mindful of the role of language and language training in developing and maintaining the corporate culture of their organizations.
ContributorsAlHaidari, Fatma M. (Author) / Adams, Karen L (Thesis advisor) / Prior, Matthew (Committee member) / Broome, Benjamin (Committee member) / Arizona State University (Publisher)
Created2012
Description
This dissertation explores South Asian American (SAA) emerging adult daughters' roles as their parents' reluctant confidants and mediators of conflict. Using Petronio's (2002) communication privacy management theory (CPM) as a framework, this dissertation investigates daughters' communicative strategies when engaged in familial roles. Findings from 15 respondent interviews with SAA women between the ages of 18 and 29 reveal daughters' intrinsic and extrinsic motivations for role-playing within their families, such as inherent satisfaction and parental expectations, respectively. Additionally, findings highlight daughters' use of coping and thwarting strategies after they become the recipients of their parents' unsolicited private information. Namely, daughters engaged in coping strategies (e.g., giving advice) to help their parents manage private information. Likewise, they enacted thwarting strategies (e.g., erecting territorial markers) to restore boundaries after their parents (the disclosers) violated them. Consequently, serving as parental confidants and mediators contributed to parent-child boundary dissolution and adversely affected daughters' well-being as well as their progression toward adulthood. This study provides theoretical contributions by extending CPM theory regarding reluctant confidants within the contexts of emerging adult child-parent relationships and ethnic minority groups in America. Practically, this study offers emerging adult children insight into how they might renegotiate boundaries when their parents change the relationship by disclosing personal information. Information gleaned from this study provides SAA emerging adult daughters with an understanding of the ramifications of prioritizing their familial roles and being a reluctant confidant, in addition to potential avenues for remediation.
ContributorsNemmers, Geeta Khurana (Author) / Alberts, Janet K (Thesis advisor) / Broome, Benjamin (Committee member) / Christopher, F. Scott (Committee member) / Arizona State University (Publisher)
Created2012
Description
This study investigated work-family conflict and related phenomena reported by female teachers in primary and secondary schools in Kenya. Specifically, it sought to first identify general work and family stressors and profession specific stressors, and how these stressors influenced teachers’ work-family conflict (WFC) and burnout. Second, it investigated whether support from home and work reduced these teachers’ perceived work-family conflict and burnout. Third, it investigated the impact of marital status, number and ages of children, length of teaching experience, and school location (city vs town) on perceived work-family conflict (WFC).
In this study, 375 female teachers from Nairobi and three towns completed a survey questionnaire with both closed- and open-ended questions. Data analysis was conducted through descriptive and inferential statistics, and content analyses of qualitative data. There were five primary findings. (1) Teachers clearly identified and described stressors that led to work-family conflict: inability to get reliable support from domestic workers, a sick child, high expectations of a wife at home, high workloads at school and home, low schedule flexibility, and number of days teachers spend at school beyond normal working hours, etc.
(2) Work-family conflict experienced was cyclical in nature. Stressors influenced WFC, which led to adverse outcomes. These outcomes later acted as secondary stressors. (3) The culture of the school and school’s resources influenced the level of support that teachers received. The level of WFC support that teachers received depended on the goodwill of supervisors and colleagues.
(4) Work-family conflict contributed to emotional exhaustion, cynicism, and professional efficacy. Time and emotional investment in students’ parents was related to emotional exhaustion; time and emotional investment in students’ behavior, the number of years teaching experience, and number of children were related to professional efficacy. Support from teachers’ spouses enabled teachers to cope with cynicism.
(5) While marital status did not influence WFC, school location did; teachers in Nairobi experienced more WFC than those in small towns. The study highlighted the importance of culture in studies of work-family conflict, as some of the stressors and WFC experiences identified seemed unique to the Kenyan context. Finally, theoretical implications, policy recommendations, and further research directions are presented.
In this study, 375 female teachers from Nairobi and three towns completed a survey questionnaire with both closed- and open-ended questions. Data analysis was conducted through descriptive and inferential statistics, and content analyses of qualitative data. There were five primary findings. (1) Teachers clearly identified and described stressors that led to work-family conflict: inability to get reliable support from domestic workers, a sick child, high expectations of a wife at home, high workloads at school and home, low schedule flexibility, and number of days teachers spend at school beyond normal working hours, etc.
(2) Work-family conflict experienced was cyclical in nature. Stressors influenced WFC, which led to adverse outcomes. These outcomes later acted as secondary stressors. (3) The culture of the school and school’s resources influenced the level of support that teachers received. The level of WFC support that teachers received depended on the goodwill of supervisors and colleagues.
(4) Work-family conflict contributed to emotional exhaustion, cynicism, and professional efficacy. Time and emotional investment in students’ parents was related to emotional exhaustion; time and emotional investment in students’ behavior, the number of years teaching experience, and number of children were related to professional efficacy. Support from teachers’ spouses enabled teachers to cope with cynicism.
(5) While marital status did not influence WFC, school location did; teachers in Nairobi experienced more WFC than those in small towns. The study highlighted the importance of culture in studies of work-family conflict, as some of the stressors and WFC experiences identified seemed unique to the Kenyan context. Finally, theoretical implications, policy recommendations, and further research directions are presented.
ContributorsMuasya, Gladys (Author) / Martin, Judith (Thesis advisor) / Mongeau, Paul (Committee member) / Walumbwa, Fred (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation aimed to identify the factors that facilitated the friendship initiation, development, and maintenance between Taiwanese and Chinese students and the influential relationship among those factors. Nine Taiwanese and nine Chinese students studying at one Taiwanese university were recruited for this study. The Chinese students were in Taiwan for at least two years. The participants were friends with the other party for at least 8 months. This study was divided into three stages. In the first stage, participants were required to provide factors that facilitated their friendship with the other party. Fifty ideas were collected. In the second stage, participants were asked to clarify those factors and then categorize those factors. Fourteen categories were identified in this stage. The participants, then, voted on factors that affected their friendship formation, development, and maintenance with other party. Fifteen factors were voted the highest among those factors. Those 15 factors were imported into interpretive structure modeling (ISM) software for the next stage. In the third stage, 18 one-on-one interviews were conducted, and 18 ISM diagrams were generated. ISM provided a method to identify the influential relationship among those factors. According to the results, the friendship formation model was proposed. Five stages were identified in this model: exploring, matching, engaging, deepening and bonding.
ContributorsChen, Tzu-Chiao (Author) / Broome, Benjamin (Thesis advisor) / Martin, Judith (Committee member) / Romero, Mary (Committee member) / Arizona State University (Publisher)
Created2016
Description
The goals of this dissertation were to develop a measurement called the
Empathetic Expressions Scale (EES) for Negative and Positive Events, to evaluate expressions of empathy from the receiver perspective, and to provide initial evidence for empathetic expressions as a separate construct from the empathy experience. A series of studies were conducted using three separately collected sets of data. Through the use of Exploratory Factor Analysis (EFA), the EES for Negative Events and the EES for Positive Events were created from the emerged factors. A five-factor structure emerged for the EES for Negative Events, which include Verbal Affirmation, Experience Sharing, Empathetic Voice, Emotional Reactivity, and Empathetic Touch. This scale was found to have good convergent and discriminant validity through the process of construct validation and good local and model fit through Confirmatory Factor Analysis (CFA). A four-factor structure and two-factor structure emerged for the EES for Positive Events. The four factors include Verbal Affirmation, Experience Sharing, Empathetic Voice, and Emotional Reactivity. The two factors in the second structure include Celebratory Touch and Hugs.The final study focused on evaluating different empathetic expressions from the receiver perspective. From the receiver perspective, the participants rated five types of empathetic expressions in response to negative or positive events disclosure. According to the findings, Emotional Reactivity was rated as the most effective empathetic expression in negative events on both levels of supportiveness and message quality scales whereas Verbal Affirmation received the lowest ratings on both criteria. In positive events, Experience Sharing was evaluated as the most supportive and highest quality message whereas Verbal Affirmation was evaluated the lowest on both criteria. Taken together, the series of studies presented in this dissertation provided evidence for the development and validity of the EES for Negative and Positive Events.
Empathetic Expressions Scale (EES) for Negative and Positive Events, to evaluate expressions of empathy from the receiver perspective, and to provide initial evidence for empathetic expressions as a separate construct from the empathy experience. A series of studies were conducted using three separately collected sets of data. Through the use of Exploratory Factor Analysis (EFA), the EES for Negative Events and the EES for Positive Events were created from the emerged factors. A five-factor structure emerged for the EES for Negative Events, which include Verbal Affirmation, Experience Sharing, Empathetic Voice, Emotional Reactivity, and Empathetic Touch. This scale was found to have good convergent and discriminant validity through the process of construct validation and good local and model fit through Confirmatory Factor Analysis (CFA). A four-factor structure and two-factor structure emerged for the EES for Positive Events. The four factors include Verbal Affirmation, Experience Sharing, Empathetic Voice, and Emotional Reactivity. The two factors in the second structure include Celebratory Touch and Hugs.The final study focused on evaluating different empathetic expressions from the receiver perspective. From the receiver perspective, the participants rated five types of empathetic expressions in response to negative or positive events disclosure. According to the findings, Emotional Reactivity was rated as the most effective empathetic expression in negative events on both levels of supportiveness and message quality scales whereas Verbal Affirmation received the lowest ratings on both criteria. In positive events, Experience Sharing was evaluated as the most supportive and highest quality message whereas Verbal Affirmation was evaluated the lowest on both criteria. Taken together, the series of studies presented in this dissertation provided evidence for the development and validity of the EES for Negative and Positive Events.
ContributorsSuwinyattichaiporn, Tara (Author) / Guerrero, Laura K. (Thesis advisor) / Broome, Benjamin (Committee member) / Romero, Mary (Committee member) / Arizona State University (Publisher)
Created2016
Description
ABSTRACT
This study sought to inform the curriculum of crew resource management (CRM) for multi-pilot flight deck operations. The CRM curriculum requires continued reexamination to ensure safe flight in the changing demographic of flight decks in the US. The study calls attention to the CRM curriculum’s insufficient inclusion of robust training components to address intercultural communication skills and conflict management strategies.
Utilizing a phenomenological approach, the study examined the communicative experiences of African American female military and airline transport pilots on the flight deck and within the aviation industry. Co-cultural theory was used as a theoretical framework to investigate these co-researcher’s (pilots) experiences. A parallel goal of the investigation was to better understand raced and gendered communication as they occur in this specific context—the flight deck of US airlines and military aircraft.
The researcher conducted in-depth semi-structured interviews and shadowed two co-researchers (pilots) for a period of days and built a relationship with them over the course of one year. Eight years of preparation working in the airline industry situated the researcher for this study. The researcher collected stories and interviews during this time immersed in industry. The data collected offers initial insights into the experiences of non-dominant group members in this unique organizational environment.
The study’s findings are reported in the form of a creative
arrative nonfiction essay. This effort was twofold: (1) the narrative served to generate a record of experiences for continued examination and future research and (2) created useful data and information sets accessible to expert and non-expert audiences alike.
The data supports rationalization as a co-cultural communication strategy, a recent expansion of the theory. Data also suggests that another strategy—strategic alliance building—may be useful in expanding the scope of co-cultural theory. The proposed assertive assimilation orientation identifies the intentional construct of alliances and warrants further investigation.
This study sought to inform the curriculum of crew resource management (CRM) for multi-pilot flight deck operations. The CRM curriculum requires continued reexamination to ensure safe flight in the changing demographic of flight decks in the US. The study calls attention to the CRM curriculum’s insufficient inclusion of robust training components to address intercultural communication skills and conflict management strategies.
Utilizing a phenomenological approach, the study examined the communicative experiences of African American female military and airline transport pilots on the flight deck and within the aviation industry. Co-cultural theory was used as a theoretical framework to investigate these co-researcher’s (pilots) experiences. A parallel goal of the investigation was to better understand raced and gendered communication as they occur in this specific context—the flight deck of US airlines and military aircraft.
The researcher conducted in-depth semi-structured interviews and shadowed two co-researchers (pilots) for a period of days and built a relationship with them over the course of one year. Eight years of preparation working in the airline industry situated the researcher for this study. The researcher collected stories and interviews during this time immersed in industry. The data collected offers initial insights into the experiences of non-dominant group members in this unique organizational environment.
The study’s findings are reported in the form of a creative
arrative nonfiction essay. This effort was twofold: (1) the narrative served to generate a record of experiences for continued examination and future research and (2) created useful data and information sets accessible to expert and non-expert audiences alike.
The data supports rationalization as a co-cultural communication strategy, a recent expansion of the theory. Data also suggests that another strategy—strategic alliance building—may be useful in expanding the scope of co-cultural theory. The proposed assertive assimilation orientation identifies the intentional construct of alliances and warrants further investigation.
ContributorsZirulnik, Michael L. (Author) / Alberts, Janet (Thesis advisor) / Broome, Benjamin (Thesis advisor) / Gutkind, Lee (Committee member) / Orbe, Mark (Committee member) / Arizona State University (Publisher)
Created2015