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ABSTRACT

Colorism is the intra-racial system of inequality based on skin color, hair texture, and facial features. In the African American culture, colorism has deeply rooted origins that continue to affect the lives of African Americans today. This study examined how colorism effects perceptions of personal characteristics, personal

ABSTRACT

Colorism is the intra-racial system of inequality based on skin color, hair texture, and facial features. In the African American culture, colorism has deeply rooted origins that continue to affect the lives of African Americans today. This study examined how colorism effects perceptions of personal characteristics, personal attributes, work ability, and hiring decisions of African American women 18 and older.

Participants for this study consisted of 188 African American women who self-identified as African American/Black and who were over 18 years of age living in the United States. All participants completed a demographic sheet and three instruments: Occupational Work Ethic Inventory (OWEI; Petty, 1995), Personal Attributes Questionnaire (PAQ; Spence, Helmreich, & Stapp, 1974) and Personal Efficacy Beliefs Scale (PEBS; Riggs et al., 1994). They were randomly assigned to one of six vignettes describing a young African American/Black woman applying for a job. She was described as having one of three skin-tones (light, brown, or dark) and having kinky or straight hair.

A multiple analysis of variance (MANOVA) failed to reveal differences in personal characteristics, personal attributes, and work ability due to skin tone or to hair texture. Multiple linear regression analyses revealed that hair texture predicted hiring decision, after controlling for relevant demographic variables. Participant education and vignette hair texture influenced hiring decisions, accounting for 8.2% of the variance. The woman in the vignette with straight hair was more likely to be recommended for hire and more educated participants were more likely to recommend hiring. These findings suggest that education may be an important factor in changing the influence of colorism in African American culture and that hair texture may be a factor of colorism that influences hiring of applicants.
ContributorsHowell, Morgan Saraya (Author) / Robinson-Kurpius, Sharon (Thesis advisor) / Homer, Judith (Committee member) / Randall, Ashley K. (Committee member) / Arizona State University (Publisher)
Created2015
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Description
Given the continued increase in obesity rates in the United States, there has been growing research regarding factors related to obesity. Researchers have examined biological factors, such as set point theory, as well as various psychological factors such as motivation, self-efficacy, and eating styles. Taster-type, defined as how

Given the continued increase in obesity rates in the United States, there has been growing research regarding factors related to obesity. Researchers have examined biological factors, such as set point theory, as well as various psychological factors such as motivation, self-efficacy, and eating styles. Taster-type, defined as how an individual experiences the perception of taste (particularly bitterness), is a recent area of research that has explored the potential relationship between this phenomenon and obesity. The current study examined whether taster-type impacted weight loss, along with secondary measures of BMI, waist circumference, and food neophobia, as well as taster-type’s impact on these measures over time. This study also examined the potential role of taster-type as a predictor of weight loss, independent of the psychological variables of motivation, self-efficacy, and eating styles. Ninety adult participants, consisting of 64 females and 19 males were recruited for this study. They were asked to diet for four weeks; 60 finished the full four weeks and completed psychosocial measures over two time periods. They were asked to record their food using an online food journal, attend weekly meetings for weigh-ins, and were given psychoeducational materials regarding factors affecting weight loss. The results indicated that taster-type was not a significant factor in BMI or waist circumference, but taster-type did interact with time to reveal that supertasters consistently lost weight across the four week dieting period while nontasters leveled off after Week 2. Additionally, both groups increased in food neophobia from the start of the dieting period to the end of Week 4. Consistent with previous research, motivation and self-efficacy predicted weight loss; however, taster-type did not increase the prediction of weight loss across the dieting period. This effect only occurred at Week 2. By Week 4, no psychosocial variables were significant predictors of weight loss.
ContributorsWagner, Melissa C (Author) / Robinson-Kurpius, Sharon (Thesis advisor) / Capaldi Phillips, Elizabeth (Committee member) / Homer, Judith (Committee member) / Arizona State University (Publisher)
Created2016