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- Member of: Theses and Dissertations
Description
This thesis explores the extent to which entrepreneurship is possible for women in Saudi Arabia, and it's potential to increase Saudi women's socio-cultural autonomy, financial independence, and overall well-being. The study uses interviews and an online surveys to gather information from recognized female entrepreneurs, those officially registered with the Women's Business Center in Alkhober, Saudi Arabia, about how they founded their businesses, the challenges they have experienced, and the effects of business ownership. These women are interesting because their experience seems to run counter to Saudi society, which generally restricts women's activities. The study's findings show that despite their successes, Arab traditions still hinder the success of Alkhober female entrepreneurs, for instance, by requiring male guardianship and prohibiting travel unaccompanied by a man. From an institutional perspective, administrative and legal requirement can prevent women from fully realizing their potential as businesswomen. The existing women's rights legislation lacks authority because political opportunities for Alkhober women are still limited. For Saudi women entrepreneurship remains an alternative to joblessness and dissatisfaction derived from other employment sources. The challenges women entrepreneurs experience while starting businesses are lack of support from the executive branch of government, lack of quality education, and lack of available financial resources, in addition to the cultural barriers caused by Arab traditions restricting the activities of women. However, a key finding from this study is that the women interviewed all showed a high level of resourcefulness and creativity that helped them to circumvent such obstacles. This study recommends that the government provide financial services, or training programs to aspiring female entrepreneurs and offer incentives for women to register their businesses. This will benefit not just Saudi women but for the Saudi economy overall.
ContributorsAlhabidi, Mariam (Author) / C. Parmentier, Mary Jane C. Parmentier Jane (Thesis advisor) / Grossman, Gary M. (Committee member) / Crewe, Katherine (Committee member) / Arizona State University (Publisher)
Created2013
Description
Hotel amenities and their influence on consumer choice have been extensively studied by academics. These have largely focused on consumer preferences vacation modes and the psychographic characteristics of travelers. Revenue managers make practical use of this information by attempting to match available hotel rooms with traveler demands for accommodations, setting prices that maximize profits for the hospitality company. The experienced revenue manger is able to determine the most profitable price schedule for a room types across many distribution channels. This study was conducted to test the use of choice modeling for objectively assessing dollar values of three basic amenities for consumers (room type, kitchen availability and price). Researcher used paired comparisons modeled as a conditional logit. This study used market segmentation and choice modeling to determine the value of amenities for an aggregate group and 16 more homogenous groups. Market segmentation and choice modeling allowed this study to segment markets into more homogenous groups, and by doing that allowed for calculation of customer willingness to pay for additional amenities. Results from this study confirm that customers are willing to pay for kitchen $65.43 on top of their room value. All responders generally agree to liking an extra bedroom in their hotel room and they are willing to pay $37.39 more than for a studio room. A surprising result is that it seems based on the results that responders generally do not like to have a second bedroom and they are not willing to pay for it. By knowing customer willingness to pay, it can be assured that customers always feel they are getting a high value out of the transaction and increase the likelihood of future transactions. The significance of this research is the concrete numbers that can be, and already have been, applied immediately in the hospitality industry, and is positively impacting business revenue and customer experience.
ContributorsJohnston, Adriana (Author) / Lacher, Richard (Thesis advisor) / Chapman, Jeffrey (Committee member) / Tyrrell, Timothy (Committee member) / Arizona State University (Publisher)
Created2014
Description
Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. Several distinctive features of mobile App store markets including – (a) highly heterogeneous consumer preferences and values, (b) high consumer cognitive burden of searching a large selection of similar Apps, and (c) continuously updateable product features and price – present a unique opportunity for IS researchers to investigate theoretically motivated research questions in this area. The aim of this dissertation research is to investigate the key determinants of mobile Apps success in App store markets. The dissertation is organized into three distinct and related studies. First, using the key tenets of product portfolio management theory and theory of economies of scope, this study empirically investigates how sellers’ App portfolio strategies are associated with sales performance over time. Second, the sale performance impacts of App product cues, generated from App product descriptions and offered from market formats, are examined using the theories of market signaling and cue utilization. Third, the role of App updates in stimulating consumer demands in the presence of strong ranking effects is appraised. The findings of this dissertation work highlight the impacts of sellers’ App assortment, strategic product description formulation, and long-term App management with price/feature updates on success in App market. The dissertation studies make key contributions to the IS literature by highlighting three key managerially and theoretically important findings related to mobile Apps: (1) diversification across selling categories is a key driver of high survival probability in the top charts, (2) product cues strategically presented in the descriptions have complementary relationships with market cues in influencing App sales, and (3) continuous quality improvements have long-term effects on App success in the presence of strong ranking effects.
ContributorsLee, Gun Woong (Author) / Santanam, Raghu (Thesis advisor) / Gu, Bin (Committee member) / Park, Sungho (Committee member) / Arizona State University (Publisher)
Created2015
Description
With various gaps remaining in business incubation literature, developing scales that capture the multi-dimensional constructs of the incubation process remains a necessity. While living and traveling within Brazil, this author journeyed within Brazil's well-developed incubation ecosystem in order to investigate the reproducibility and validity of scales whose authors propose measure the constructs that capture the process of business incubation which were defined in their options-driven theory of business incubation as "selection performance", "monitoring and business assistance intensity", and "resource munificence". Regression analysis resulted in the data suggesting that there is no statistically significant predictive ability of the Hackett and Dilts scales when used to predict incubatee outcomes from this study's sample of incubators. The results of the analysis between total score in each of the three constructs and incubatee outcomes suggested that when the total score within the construct of selection performance increases, there tends to be a decrease in incubatee outcomes where the incubatee was surviving and growing profitably at the time of its exit from the incubator. Also, there tends to be a decrease in incubatee outcomes where the incubatee was surviving and growing on a path toward profitability at the time of the incubator exit. The results show no predictive ability of the remaining two constructs of "monitoring and business assistance intensity" and "resource munificence" to capture business incubation performance. The item specific analysis of all correlating and inter-correlating variables for each of the dependent variables, resulting in several significant relationships, however, many demonstrate negative relationships which also run contrary to the relationships proposed by Hackett and Dilts. These results have challenged both the validity of the Hackett and Dilts scale as a tool for investigating the constructs of the incubation process, and the ability of the options-driven theory to explain and predict business incubation outcomes.
ContributorsBejarano, Thomas (Author) / Grossman, Gary (Thesis advisor) / Waissi, Gary (Committee member) / Parmentier, Mary Jane (Committee member) / Arizona State University (Publisher)
Created2012
Description
The e-Retail industry has grown rapidly over the last few years and is projected to continue its upward trend as consumers shift from traditional channels to online channels. In March 2010, Forrester Research forecasted that online retail sales will grow by 10% a year for the next 5 years and e-Retail sales will amount to $249 billion by 2014. With intense competition for market share and profits, information systems and technology (IST) sourcing decisions are becoming increasingly important to e-Retail firms to support continued growth and market responsiveness. There are several aspects for e-Retailers to consider when formulating its IST sourcing strategy. Whether to choose make versus buy for technology assets and services has been addressed in both strategy and IS literature (Handfield et al. 1999, Leiblein et al. 2002, Wade and Hulland, 2004). Then there is the follow-up question of selecting a best-of-breed strategy or tighter partnership with a select group of vendors (Clemons et al. 1993, Kauffman and Tsai 2009). Few studies have looked at IST sourcing or proposed models and frameworks for evaluating IST sourcing decisions (Saarinen and Vepsalainen, 1994). Furthermore, these existing studies mainly address the antecedents of the decisions but not so much on their performance effects (Kauffman and Tsai 2009; Smith et al., 1998). The goal of this study is to extend the knowledge of IST sourcing for e-Retailers, a topic which has received limited attention (Kishore et al., 2004), by addressing a core problem: How should an e-Retailer develop and implement its IST sourcing strategy to accommodate the increase in consumer demand and IT complexity but still achieve high performance? The study introduces two theoretical models to examine organizational factors that influence an e-Retailer's IST sourcing strategies of make versus buy and partnership versus best-of-breed. The proposed models are tested using a panel data set of 307 e-Retail firms over the period of 2006 to 2010. The study opens up the black box of internal firm operations by introducing a granular view of IST sourcing decisions at both the value chain and e-Commerce architecture levels and examining the performance impacts of these strategic choices. This in-depth look at IST sourcing has yet to be explored in the literature.
ContributorsTsai, Juliana Yuh-Shun (Author) / Shao, Benjamin B. M. (Thesis advisor) / Goul, Michael (Committee member) / Santanam, Raghu T. (Committee member) / St. Louis, Robert D. (Committee member) / Arizona State University (Publisher)
Created2012
Description
This study focuses on three major Maghreb states (Algeria, Morocco and Tunisia) with distinct institutional, political and socioeconomic patterns. It essentially tackles the issue of technological development particularly investments, trade, human capital and patents in a socially and politically sensitive environment. The researcher assumes that government stability, law and order, GDP growth and ICT usage are related to technological innovation in the Maghreb. The stated hypotheses indicate that these political, institutional and socioeconomic factors have significant effect on technological innovation in the Maghreb. Based on a two equations' empirical model, our researcher attempts to test these effects and explore the interactions between the different dependent and independent variables through a set of hypotheses. Data analysis covers three countries from 1996 to 2010. The study identifies significant effects of key covariates on technological innovation in the Maghreb. Although not every predictor effect is consistent, the results indicate that they matter for technological innovation in the Maghreb. Empirical findings might constitute essential evidence for technology and innovation policies in this Middle East and North African region.
ContributorsOubaiden, Mohamed (Author) / Grossman, Gary (Thesis advisor) / Waissi, Gary (Committee member) / Parmentier, Mary Jane (Committee member) / Arizona State University (Publisher)
Created2012