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- All Subjects: strategic communication
- Creators: Alberts, Janet K
Description
More than a decade after the events of September 11, the kinetic conflict between U.S. forces and Islamist extremist groups continues, albeit in a more limited fashion. In the post 9/11 decade there has been increased recognition that factors such as globalization, economic insecurity, regional political unrest, and the rapid advancement and diffusion of communication technologies will continue to influence the nature of international warfare for the foreseeable future. Industrial, interstate wars between sanctioned armies (Kilcullen, 2007; Tatham, 2008) is giving way to asymmetric forms of conflict exemplified by the conflict between the U.S. and its allies, and al Qaeda and ideological affiliates like al Qaeda in the Arabian Peninsula (Kilcullen, 2004; Potomac Institute for Policy Studies, 2007). This shift has brought counterinsurgency (Petraeus, 2008) tactics to the forefront of policy discussion. A result of this focus on counterinsurgency efforts is increased interest in strategic communication (stratcom) (Nagl, Amos, Sewall, & Petraeus, 2008; Paul, 2009) and the function of narrative (Roberts, 2007) in kinetic conflict (Zalman, 2010). The U.S. has been said to be "losing the battle of narrative" to the extent that the Chairman of the Joint Chiefs has spoken of the need to "supplant the extremist narrative" (Mullen, 2009). Understanding how narrative functions in ideologically driven organizing (IDO) remains under developed, however. Little empirical research has examined how al Qaeda's use of narrative contributes to organizational success. Drawing on the tradition of narrative in organizational communication scholarship (Alvesson & Willmott, 2002; Ashcraft & Mumby, 2004) this project interrogates al Qaeda's use of narrative from an identity perspective, exploring the ways in which narrative is constitutive of identity at individual and organizational levels. The analysis focuses on public communication produced by al Qaeda, intended for various stakeholder audiences including potential recruits, the broader Muslim community, and adversaries such as the United States and its allies. This project makes practical contributions to U.S. public policy and countering violent extremism (CVE) efforts, offering rigorous empirical examination of the ways in which al Qaeda uses narrative to construct individual and organizational identity. Theoretical contributions are made by extending existing organizational scholarship into a currently under-developed area: ideologically driven conflict.
ContributorsFleischer, Kristin (Author) / Alberts, Janet K (Thesis advisor) / Furlow, Richard (Committee member) / Trethewey, Angela (Committee member) / Arizona State University (Publisher)
Created2017
Description
Scholarship and the popular press alike assert that, within the workplace and the world, there are distinct generational groups who are hallmarked by fundamental differences. Generational scholarship, undergirded by the priori assumption that generational differences must be managed, has become a well traversed field despite very little empirical evidence to substantiate the claims made about the attitudes, values, and beliefs of these purported generational cohorts. Scholars debate the veracity of generational characteristics, but few have taken critical approaches and noted the absence of theory and meta-discourse in the field. All the while, the over-simplified stereotypes are perpetuatued and employed in making fundamental decisions about the lives and work of the old and the young. In this dissertation, I present a grounded qualitative and phronetic study that offers a framework for a more nuanced approach to generational scholarship. Specifically, I employ qualitative methods and take a phronetic approach to examine young professionals’ (a) sensemaking of generational constructs and (b) identification/disidentification with generational archetypes. This dissertation reveals the ways in which participants made sense of popular generational archetypes as stereotypes or generalizations that exist in broad contexts of media and culture but are unconsidered in the workplace. Further, in the context of work, participants demonstrated very limited identification or disidentification with popular generational archetypes. Despite this, participants created and enacted generational differences in their workplaces based on age and tenure in the industry through the development of emergent archetypes. Methodologically, this dissertation demonstrates the utility of more emic approaches to generational scholarship and evidences the need for situated and needs based approaches. Theoretically, this dissertation demonstrates the utility of sensemaking and identification in generational scholarship. Moreover, the insights gleaned from these frameworks illustrate the need for the critical examinations in the field, and meta-discourse about our assumptions.
ContributorsHitchcock, Steven David (Author) / Alberts, Janet K (Thesis advisor) / Miller, Kathy I (Thesis advisor) / Corley, Kevin G. (Committee member) / Arizona State University (Publisher)
Created2016