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Globalize or Chinanize: a comparison of Facebook and Kaixin001

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Although the social network site (SNS) Facebook achieved great success around the world, in China, it was over taken by the local website Kaixin001. Using comparative analysis and interviews, this thesis compared the architecture of the two websites and Chinese users' attitude towards them. From one side, the result indicates…

Although the social network site (SNS) Facebook achieved great success around the world, in China, it was over taken by the local website Kaixin001. Using comparative analysis and interviews, this thesis compared the architecture of the two websites and Chinese users' attitude towards them. From one side, the result indicates that they are almost the same, but not quite. Kaixin001 is a copycat which adapts to local cultures and political regulations. From the other side, the research also highlights that people associate Kaixin001 with a game platform rather than a social tool. It suggests that there are two layers of digital divide: access and utilization. Chinese users can not get equal access because of the Great Firewall. At the same time, unlike western users, they are fond of playing games, listening music and other functions, rather than creating original content or building social capital. Therefore, the SNS utilization is not equal. Because of regulations and self-surveillance, their SNS use is enjoying the apolitical does not challenge the Chinese state. At the end of the thesis, the author points out the limitations of this research. As Internet-mediated qualitative research, this study lacks extended time and samples to explore the SNSs in global context. Further research is needed to collect extended samples. Moreover, the users' dependence on social network websites may be addressed to seek more comprehensive and deeper understanding of SNS.
ContributorsQin, Yuchun (Author) / Wise, Greg (Thesis advisor) / Kassing, Jeffrey (Committee member) / Waldron, Vincent (Committee member) / Mean, Lindsey (Committee member) / Arizona State University (Publisher)
Created2011
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Memorable messages in professional female athletes

Description
The present study explored memorable messages that professional female athletes have recalled throughout their careers. This study sought to understand what types of memorable messages are recalled by female athletes that have made it to the top of their sports at the professional level and to understand whether the recalled…

The present study explored memorable messages that professional female athletes have recalled throughout their careers. This study sought to understand what types of memorable messages are recalled by female athletes that have made it to the top of their sports at the professional level and to understand whether the recalled memorable messages were gendered or not. Respondents were asked via a survey questionnaire to recall a memorable message, describe the meaning and context of the message and finally what effect, if any, the message had on them. Qualitative survey questionnaire responses were analyzed using thematic analysis. Results indicated that memorable messages were not gendered in any way but there were several relevant themes, which included: wisdom, performance, instruction, motivation, dedication and identity. These results are new to the field of memorable messages within the field of sport and hold significance for future research.
ContributorsMatthews, Robyn J. H (Author) / Kassing, Jeffrey (Thesis advisor) / Mean, Lindsey (Committee member) / Waldron, Vincent (Committee member) / Arizona State University (Publisher)
Created2016