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Pro-environmental motivation: an evolutionarily informed approach

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Pro-environmental goals often pit immediate self-interest against future communal interest. Consequently, the motivation to behave in pro-environmental ways can be particularly difficult to maintain over time. By framing environmental ills as threats to one's chronic concerns, I suggest that chronic motivations, such as disease avoidance, can be leveraged to engender…

Pro-environmental goals often pit immediate self-interest against future communal interest. Consequently, the motivation to behave in pro-environmental ways can be particularly difficult to maintain over time. By framing environmental ills as threats to one's chronic concerns, I suggest that chronic motivations, such as disease avoidance, can be leveraged to engender longer-lasting pro-environmental motivation. Specifically, I suggest that three distinct categories of environmental ills should be associated with distinct chronic concerns, and that the mechanisms that regulate these concerns should also regulate reactions to related environmental ills: pollution should engage a pathogenic disgust mechanism, wastefulness a moral disgust mechanism, and framing environmental outcomes as posing safety concerns should be linked to fear and anger mechanisms. Results of four experiments did not lend consistent support to the hypotheses. Neither situationally primed concerns nor motivation-relevant individual differences produced consistent results suggesting an association between the proposed motivations and the relevant environmental outcomes.
ContributorsBerlin, Joy (Author) / Neuberg, Steven L. (Thesis advisor) / Kenrick, Douglas T. (Committee member) / Ledlow, Susan E (Committee member) / Shiota, Michelle N. (Committee member) / Arizona State University (Publisher)
Created2012
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Testing the domain-specificity of the disease-avoidance and self-protection systems

Description
An emerging body of literature suggests that humans likely have multiple threat avoidance systems that enable us to detect and avoid threats in our environment, such as disease threats and physical safety threats. These systems are presumed to be domain-specific, each handling one class of potential threats, and previous research…

An emerging body of literature suggests that humans likely have multiple threat avoidance systems that enable us to detect and avoid threats in our environment, such as disease threats and physical safety threats. These systems are presumed to be domain-specific, each handling one class of potential threats, and previous research generally supports this assumption. Previous research has not, however, directly tested the domain-specificity of disease avoidance and self-protection by showing that activating one threat management system does not lead to responses consistent only with a different threat management system. Here, the domain- specificity of the disease avoidance and self-protection systems is directly tested using the lexical decision task, a measure of stereotype accessibility, and the implicit association test. Results, although inconclusive, more strongly support a series of domain-specific threat management systems than a single, domain- general system
ContributorsAnderson, Uriah Steven (Author) / Kenrick, Douglas T. (Thesis advisor) / Shiota, Michelle N. (Committee member) / Neuberg, Steven L. (Committee member) / Becker, David V (Committee member) / Arizona State University (Publisher)
Created2011