Matching Items (2)
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- All Subjects: place making
- Creators: Talen, Emily
Survivability of a place brand: politics of place in downtown Scottsdale, in the 1950s and the 1960s
Description
Place branding by its very nature is a highly selective endeavor. Typically, place branding focuses on highlighting positive aspects of place while discounting others that are deemed less appealing. Whether it pertains to attracting tourism, investment or people, or whether it concerns achieving a level of cultural significance, ultimately place branding impacts physical planning decisions and consequently the built environment. The selectivity entailed in projecting a sellable place image, together with the presence of different interests among the particular place stakeholders, may lead to a divergent dialectic of assertion and resistance over which brand ought to be projected and how it ultimately should be represented. This dynamic, I argue, will have impact on equity, on the issue of authenticity and on representation. Through a historical analysis approach and a case study, this dissertation examines how such a dynamic plays out in the built environment and how it evolves and shapes it over time. Downtown Scottsdale is chosen as a case because it offers an example of a small city downtown in the US West that experienced significant place branding activity in the 1950s and the 1960s. In the 1950s, the City of Scottsdale branded itself as a Western town and the built environment of the downtown area was themed to reflect this image; in the 1960s, the Western brand was challenged and calls for change emerged. Stakeholders and supporters of the Western image and those of the call for change are identified, and the dialectic that ensued is examined and discussed in relation to its impact on the built environment.
ContributorsElmubarak, Marwan G (Author) / Crewe, Katherine (Thesis advisor) / Talen, Emily (Committee member) / Pijawka, David (Committee member) / Arizona State University (Publisher)
Created2014
Description
Many school facility-planning theories have proposed an integrated role for schools within their surrounding neighborhood, advocating analogous approaches to creating "community schools" that involve social and community services at school sites that support both students and local residents. Despite the popularity of this concept in the education community, the idea of schools as community centers has not entered the mainstream of urban planning thought or practice. As the community schools movement continues to grow, planners should be engaged to support and leverage community school developments using their unique role as mediators of public and private interests. Furthermore, planners tend to have a broad perspective of communities that can facilitate synergistic partnerships and development patterns beyond the immediate school site. The aim of this research was to reframe the existing literature on community schools into a unified School-Oriented Development (SOD) neighborhood planning paradigm that 1) proposes a typology based on the relationships between schools and their surrounding communities, and 2) suggests urban form guidelines that will support these relationships in a child-friendly environment. These outcomes were achieved through the creation of a prototype SOD SmartCode Module that incorporates an SOD typology.
ContributorsReid, Carolyn (Author) / Talen, Emily (Thesis advisor) / Dornfeld, Leslie (Committee member) / Stein, Jay (Committee member) / Arizona State University (Publisher)
Created2011