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- Creators: Wise, Greg
Description
Although the social network site (SNS) Facebook achieved great success around the world, in China, it was over taken by the local website Kaixin001. Using comparative analysis and interviews, this thesis compared the architecture of the two websites and Chinese users' attitude towards them. From one side, the result indicates that they are almost the same, but not quite. Kaixin001 is a copycat which adapts to local cultures and political regulations. From the other side, the research also highlights that people associate Kaixin001 with a game platform rather than a social tool. It suggests that there are two layers of digital divide: access and utilization. Chinese users can not get equal access because of the Great Firewall. At the same time, unlike western users, they are fond of playing games, listening music and other functions, rather than creating original content or building social capital. Therefore, the SNS utilization is not equal. Because of regulations and self-surveillance, their SNS use is enjoying the apolitical does not challenge the Chinese state. At the end of the thesis, the author points out the limitations of this research. As Internet-mediated qualitative research, this study lacks extended time and samples to explore the SNSs in global context. Further research is needed to collect extended samples. Moreover, the users' dependence on social network websites may be addressed to seek more comprehensive and deeper understanding of SNS.
ContributorsQin, Yuchun (Author) / Wise, Greg (Thesis advisor) / Kassing, Jeffrey (Committee member) / Waldron, Vincent (Committee member) / Mean, Lindsey (Committee member) / Arizona State University (Publisher)
Created2011
Description
Research literature and popular press articles were reviewed to uncover the influences and viewer pleasures received from watching reality television. A close semiotic analysis of the reality television program, Teen Mom, was conducted. The semiotic analysis looked at the characters, the structure of the show, and the show's use of graphics and audio to understand the show's influences on viewers. An analysis of the Teen Mom website and online forum was also conducted. Seventy-one viewer posts and 403 viewer responses were analyzed to uncover viewer reactions to the show. The results were significant in three ways. First, the producers of the show claim the show is meant to educate viewers on the effects of teen pregnancy. The analysis found that while the show sends educational messages, it also contradicts itself by glamorizing teen pregnancy. Second, the analysis of the online forum revealed the formation of close online communities among Teen Mom viewers. Third, the website analysis provided evidence of viewer pleasure resulting from voyeuristic and social comparison tendencies. It is plausible that Teen Mom viewers engage with the show for the opportunity to observe parts of other people's lives they would not normally be permitted to see. At the same time, viewers evaluate themselves in comparison to the Teen Mom cast members.
ContributorsPadelford, Sarah (Author) / Ramsey, Ramsey E (Thesis advisor) / Gruber, Diane (Committee member) / Wise, Greg (Committee member) / Arizona State University (Publisher)
Created2012