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In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our

In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our connections and the expansion of our social networks easier. The aggregation of people who share common interests forms social groups, which are fundamental parts of our social lives. Social behavioral analysis at a group level is an active research area and attracts many interests from the industry. Challenges of my work mainly arise from the scale and complexity of user generated behavioral data. The multiple types of interactions, highly dynamic nature of social networking and the volatile user behavior suggest that these data are complex and big in general. Effective and efficient approaches are required to analyze and interpret such data. My work provide effective channels to help connect the like-minded and, furthermore, understand user behavior at a group level. The contributions of this dissertation are in threefold: (1) proposing novel representation of collective tagging knowledge via tag networks; (2) proposing the new information spreader identification problem in egocentric soical networks; (3) defining group profiling as a systematic approach to understanding social groups. In sum, the research proposes novel concepts and approaches for connecting the like-minded, enables the understanding of user groups, and exposes interesting research opportunities.
ContributorsWang, Xufei (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Sundaram, Hari (Committee member) / Ye, Jieping (Committee member) / Arizona State University (Publisher)
Created2013
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This dissertation studies routing in small-world networks such as grids plus long-range edges and real networks. Kleinberg showed that geography-based greedy routing in a grid-based network takes an expected number of steps polylogarithmic in the network size, thus justifying empirical efficiency observed beginning with Milgram. A counterpart for the grid-based

This dissertation studies routing in small-world networks such as grids plus long-range edges and real networks. Kleinberg showed that geography-based greedy routing in a grid-based network takes an expected number of steps polylogarithmic in the network size, thus justifying empirical efficiency observed beginning with Milgram. A counterpart for the grid-based model is provided; it creates all edges deterministically and shows an asymptotically matching upper bound on the route length. The main goal is to improve greedy routing through a decentralized machine learning process. Two considered methods are based on weighted majority and an algorithm of de Farias and Megiddo, both learning from feedback using ensembles of experts. Tests are run on both artificial and real networks, with decentralized spectral graph embedding supplying geometric information for real networks where it is not intrinsically available. An important measure analyzed in this work is overpayment, the difference between the cost of the method and that of the shortest path. Adaptive routing overtakes greedy after about a hundred or fewer searches per node, consistently across different network sizes and types. Learning stabilizes, typically at overpayment of a third to a half of that by greedy. The problem is made more difficult by eliminating the knowledge of neighbors' locations or by introducing uncooperative nodes. Even under these conditions, the learned routes are usually better than the greedy routes. The second part of the dissertation is related to the community structure of unannotated networks. A modularity-based algorithm of Newman is extended to work with overlapping communities (including considerably overlapping communities), where each node locally makes decisions to which potential communities it belongs. To measure quality of a cover of overlapping communities, a notion of a node contribution to modularity is introduced, and subsequently the notion of modularity is extended from partitions to covers. The final part considers a problem of network anonymization, mostly by the means of edge deletion. The point of interest is utility preservation. It is shown that a concentration on the preservation of routing abilities might damage the preservation of community structure, and vice versa.
ContributorsBakun, Oleg (Author) / Konjevod, Goran (Thesis advisor) / Richa, Andrea (Thesis advisor) / Syrotiuk, Violet R. (Committee member) / Czygrinow, Andrzej (Committee member) / Arizona State University (Publisher)
Created2011
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Description
The development of the internet provided new means for people to communicate effectively and share their ideas. There has been a decline in the consumption of newspapers and traditional broadcasting media toward online social mediums in recent years. Social media has been introduced as a new way of increasing democratic

The development of the internet provided new means for people to communicate effectively and share their ideas. There has been a decline in the consumption of newspapers and traditional broadcasting media toward online social mediums in recent years. Social media has been introduced as a new way of increasing democratic discussions on political and social matters. Among social media, Twitter is widely used by politicians, government officials, communities, and parties to make announcements and reach their voice to their followers. This greatly increases the acceptance domain of the medium.

The usage of social media during social and political campaigns has been the subject of a lot of social science studies including the Occupy Wall Street movement, The Arab Spring, the United States (US) election, more recently The Brexit campaign. The wide

spread usage of social media in this space and the active participation of people in the discussions on social media made this communication channel a suitable place for spreading propaganda to alter public opinion.

An interesting feature of twitter is the feasibility of which bots can be programmed to operate on this platform. Social media bots are automated agents engineered to emulate the activity of a human being by tweeting some specific content, replying to users, magnifying certain topics by retweeting them. Network on these bots is called botnets and describing the collaboration of connected computers with programs that communicates across multiple devices to perform some task.

In this thesis, I will study how bots can influence the opinion, finding which parameters are playing a role in shrinking or coalescing the communities, and finally logically proving the effectiveness of each of the hypotheses.
ContributorsAhmadi, Mohsen (Author) / Davulcu, Hasan (Thesis advisor) / Sen, Arunabha (Committee member) / Li, Baoxin (Committee member) / Arizona State University (Publisher)
Created2020