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Microblogging services such as Twitter, Sina Weibo, and Tumblr have been emerging and deeply embedded into people's daily lives. Used by hundreds of millions of users to connect the people worldwide and share and access information in real-time, the microblogging service has also became the target of malicious attackers due

Microblogging services such as Twitter, Sina Weibo, and Tumblr have been emerging and deeply embedded into people's daily lives. Used by hundreds of millions of users to connect the people worldwide and share and access information in real-time, the microblogging service has also became the target of malicious attackers due to its massive user engagement and structural openness. Although existed, little is still known in the community about new types of vulnerabilities in current microblogging services which could be leveraged by the intelligence-evolving attackers, and more importantly, the corresponding defenses that could prevent both the users and the microblogging service providers from being attacked. This dissertation aims to uncover a number of challenging security and privacy issues in microblogging services and also propose corresponding defenses.

This dissertation makes fivefold contributions. The first part presents the social botnet, a group of collaborative social bots under the control of a single botmaster, demonstrate the effectiveness and advantages of exploiting a social botnet for spam distribution and digital-influence manipulation, and propose the corresponding countermeasures and evaluate their effectiveness. Inspired by Pagerank, the second part describes TrueTop, the first sybil-resilient system to find the top-K influential users in microblogging services with very accurate results and strong resilience to sybil attacks. TrueTop has been implemented to handle millions of nodes and 100 times more edges on commodity computers. The third and fourth part demonstrate that microblogging systems' structural openness and users' carelessness could disclose the later's sensitive information such as home city and age. LocInfer, a novel and lightweight system, is presented to uncover the majority of the users in any metropolitan area; the dissertation also proposes MAIF, a novel machine learning framework that leverages public content and interaction information in microblogging services to infer users' hidden ages. Finally, the dissertation proposes the first privacy-preserving social media publishing framework to let the microblogging service providers publish their data to any third-party without disclosing users' privacy and meanwhile meeting the data's commercial utilities. This dissertation sheds the light on the state-of-the-art security and privacy issues in the microblogging services.
ContributorsZhang, Jinxue (Author) / Zhang, Yanchao (Thesis advisor) / Zhang, Junshan (Committee member) / Ying, Lei (Committee member) / Ahn, Gail-Joon (Committee member) / Arizona State University (Publisher)
Created2016
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Description
Data privacy is emerging as one of the most serious concerns of big data analytics, particularly with the growing use of personal data and the ever-improving capability of data analysis. This dissertation first investigates the relation between different privacy notions, and then puts the main focus on developing economic foundations

Data privacy is emerging as one of the most serious concerns of big data analytics, particularly with the growing use of personal data and the ever-improving capability of data analysis. This dissertation first investigates the relation between different privacy notions, and then puts the main focus on developing economic foundations for a market model of trading private data.

The first part characterizes differential privacy, identifiability and mutual-information privacy by their privacy--distortion functions, which is the optimal achievable privacy level as a function of the maximum allowable distortion. The results show that these notions are fundamentally related and exhibit certain consistency: (1) The gap between the privacy--distortion functions of identifiability and differential privacy is upper bounded by a constant determined by the prior. (2) Identifiability and mutual-information privacy share the same optimal mechanism. (3) The mutual-information optimal mechanism satisfies differential privacy with a level at most a constant away from the optimal level.

The second part studies a market model of trading private data, where a data collector purchases private data from strategic data subjects (individuals) through an incentive mechanism. The value of epsilon units of privacy is measured by the minimum payment such that an individual's equilibrium strategy is to report data in an epsilon-differentially private manner. For the setting with binary private data that represents individuals' knowledge about a common underlying state, asymptotically tight lower and upper bounds on the value of privacy are established as the number of individuals becomes large, and the payment--accuracy tradeoff for learning the state is obtained. The lower bound assures the impossibility of using lower payment to buy epsilon units of privacy, and the upper bound is given by a designed reward mechanism. When the individuals' valuations of privacy are unknown to the data collector, mechanisms with possible negative payments (aiming to penalize individuals with "unacceptably" high privacy valuations) are designed to fulfill the accuracy goal and drive the total payment to zero. For the setting with binary private data following a general joint probability distribution with some symmetry, asymptotically optimal mechanisms are designed in the high data quality regime.
ContributorsWang, Weina (Author) / Ying, Lei (Thesis advisor) / Zhang, Junshan (Thesis advisor) / Scaglione, Anna (Committee member) / Zhang, Yanchao (Committee member) / Arizona State University (Publisher)
Created2016