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Description
Firstly, this study uses community asset mapping guided by the Community Capitals Framework (CCF) to explore the linkages between Protected Areas (PAs), tourism and community livelihoods. Secondly, it assesses changes in community needs facilitated by community participation in wildlife-based tourism in a protected area setting. Thirdly and finally, the study

Firstly, this study uses community asset mapping guided by the Community Capitals Framework (CCF) to explore the linkages between Protected Areas (PAs), tourism and community livelihoods. Secondly, it assesses changes in community needs facilitated by community participation in wildlife-based tourism in a protected area setting. Thirdly and finally, the study assesses whether the introduction of community wildlife-based tourism in a protected area as a sustainable management tool has led to the spiraling up or down of community capitals. The study adopted qualitative research method approach and made use of data collected through community asset mapping supplemented by data from focus group discussions, households, key informants, and secondary data materials that were analyzed and interpreted in light of community capital framework. The Chobe National Park (CNP) and Chobe Enclave Conservation Trust (CECT); a community living adjacent to CNP in Botswana provides the context on which this study's discussion focuses. Results indicate that the accession of Botswana from colonialism through post colonialism era intertwined considerable institutional arrangement changes in the field of protected area governance that reflects evolutionary management styles. Protected areas, tourism and community livelihoods linkages are based on many inter-dependents of community capitals relationships which are dependent on community socio-economic activities. In assessing changes in community needs, the results indicate that participation in wildlife-based tourism has brought both positive and negative changes that have implications on both the status quo for community livelihoods and protected areas, namely; the influence of changes in community capitals dynamics, mechanization and commercialization of agriculture, government funded infrastructural development, income generation, and the commodification of some of the community capitals. Finally, the increased livelihoods options and diversification dynamics, fragile wildlife-livestock co-existence, heightened human-wildlife conflicts, environmental education and awareness are the emerging themes that explain how the introduction of tourism in a protected area setting affect the spiraling up and down of the community capitals dynamics.
ContributorsStone, Moren T. (Author) / Nyaupane, Gyan P (Thesis advisor) / Buduk, Megha (Committee member) / Thapa, Brijesh (Committee member) / Timothy, Dallen J. (Committee member) / Arizona State University (Publisher)
Created2013
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Description
In order to be competitive in the hotel market, more and more hotels have proposed various types of "wow" services to inform customers' impressions of the hotel in a positive way. Many customers consider these services excellent, and they often exceed their expectations. However, some "wow" services only generate the

In order to be competitive in the hotel market, more and more hotels have proposed various types of "wow" services to inform customers' impressions of the hotel in a positive way. Many customers consider these services excellent, and they often exceed their expectations. However, some "wow" services only generate the effect of amazement instead of meeting customers' needs and wants. Applying the notion of the Zone of Tolerance (ZOT: the range between customers' desired and adequate levels of service expectations) to the unique services provided by the Hotel Royal Chiao Hsi Spa in Taiwan, this research study explores hotel customers' service expectations and perceived service quality while revealing the relationship between service quality, satisfaction, and future behavioral intentions. The findings indicate that the ZOT indeed exists in customers' service expectations through the significant difference between the desired and adequate levels of expectations. In addition, findings indicate that customers have diverse tolerance zones toward different hotel services regarding the perceived level of essentialness. Ultimately, the findings specify that customers' perceived service quality has a direct effect on both customer satisfaction and future behavioral intentions.
ContributorsChiu, Chien-Fen (Author) / Lee, Woojin (Thesis advisor) / Larsen, Dale (Committee member) / Tyrrell, Timothy (Committee member) / Kim, Yushim (Committee member) / Arizona State University (Publisher)
Created2013
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Description
Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four

Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four stages of PCM. Both perspectives have been used to describe committed leisure activity participants and commitment to organized recreational events. Research on leisure activity has yet to determine how the individual becomes loyal. Therefore, the purpose of this study is to determine the process in which recreation activity participates becomes loyal and to identify who can be labels as serious within the PCM Framework. Data was obtained from an online electronic survey distributed to participants of four U.S. marathon and half marathon events. A total of 579 responses were used in the final analysis. Path analysis determined the process in which a runner becomes committed. MANOVA is used to determine difference between leisure groups in the four stages of PCM. Results indicate that activity participants need to go through all four stages of PCM before becoming loyal. As knowledge increases, individuals are more motivated to participate. When the activity satisfies motives and becomes a reflection of their identity, feelings become stronger which results in loyalty. Socialization is instrumental to the progression through the PCM Framework. Additionally, attachment is the "bottleneck" in which all loyal activity participants my pass through. Differences exist between serious leisure groups in the attachment and loyalty stages. Those that are `less serious' are not as committed to the activity as their counterparts.
ContributorsMurphey, Elizabeth M (Author) / Lee, Woojin (Thesis advisor) / Hultsman, Wendy (Thesis advisor) / Larsen, Dale (Committee member) / Chisum, Jack (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Within the media there is an abundance of reports that claim tourists are being harassed, kidnapped and even killed in some instances as a result of their representation of their country's political ideology and international relations. A qualitative study was undertaken in Bolivia to determine how a tourist avoids or

Within the media there is an abundance of reports that claim tourists are being harassed, kidnapped and even killed in some instances as a result of their representation of their country's political ideology and international relations. A qualitative study was undertaken in Bolivia to determine how a tourist avoids or copes with the fear of severe political retribution or harassment in a country whose political environment is largely opposed to that of the traveler's home country. Interviews were conducted in multiple regions of Bolivia, and the data were coded. The results show that tourists experience political retribution on a much smaller scale than initially thought, usually through non-threatening social encounters. The overall themes influencing traveler behaviors are the (Un)Apologetic American, the George W. Bush foreign policy era, avoiding perceived unsafe countries or regions, and Bolivian borders. Respondents, when asked to reflect upon their behavioral habits, do not usually forthrightly deny their country of origin but merely adapt their national identities based on their familial origins, dual citizenship, language abilities or lack thereof, familiarity with the world/regional politics or lack thereof and associating oneself with a popular region in the United States (e.g. New York), rather than the US as a whole. Interestingly, none of the Americans interviewed candidly deny their American nationality or express future intention to deny their nationality. The Americans did express feeling "singled out" at the Bolivian borders which leads to the management implication to implement an automated receipt when purchasing a Bolivian visa and improving the Ministry of Tourism website that would more clearly state visa requirements. Additionally, the image of Bolivia as a culturally and politically homogeneous country is discussed.
ContributorsCastellanos, Cassandra (Author) / Timothy, Dallen J. (Thesis advisor) / Catlaw, Thomas J (Committee member) / Nyaupane, Gyan P (Committee member) / Arizona State University (Publisher)
Created2013
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Description
This research assessed the sustainability of protected area-based tourism systems in Nepal. The research was composed of three interrelated studies. The first study evaluated different approaches to protected area governance. This was a multiple-case study research involving three protected areas in Nepal: the Annapurna Conservation Area, Chitwan National Park, and

This research assessed the sustainability of protected area-based tourism systems in Nepal. The research was composed of three interrelated studies. The first study evaluated different approaches to protected area governance. This was a multiple-case study research involving three protected areas in Nepal: the Annapurna Conservation Area, Chitwan National Park, and the Kanchenjunga Conservation Area. Data were collected from various published and unpublished sources and supplemented with 55 face-to-face interviews. Results revealed that outcomes pertaining to biodiversity conservation, community livelihoods, and sustainable tourism vary across these protected areas. The study concluded that there is no institutional panacea for managing protected areas. The second study diagnosed the sustainability of tourism in two destination communities: Ghandruk and Sauraha, which are located within the Annapurna Conservation Area and Chitwan National Park, respectively. A systemic, holistic approach--the social-ecological system framework--was used to analyze the structures, processes, and outcomes of tourism development. Data collection involved 45 face-to-face semi-structured interviews and a review of published and unpublished documents. Results revealed that tourism has several positive and a few negative sociocultural, economic, and ecological outcomes in both communities. Overall, tourism has progressed towards sustainability in these destinations. The third study examined tourism stakeholders' perspectives regarding sustainable tourism outcomes in protected areas. The study compared the responses of residents with residents, as well as tourists with tourists, across the Annapurna Conservation Area and Chitwan National Park. Tourism sustainability was evaluated with six tourism impact subscales measuring negative and positive ecological, economic, and social impacts. Data were collected using the survey method. Respondents included 230 residents and 205 tourists in Annapurna, and 220 residents and 210 tourists in Chitwan. The findings revealed that the residents across these protected areas perceived positive and negative impacts differently, as did the tourists, suggesting that the form of tourism development affects the sustainability outcomes in protected areas. Overall, this research concluded that protected areas and tourism are intricately related, and sustainable management of a protected area-based tourism system requires a polycentric adaptive approach that warrants a broad participation of relevant stakeholders.
ContributorsPoudel, Surya (Author) / Nyaupane, Gyan P (Thesis advisor) / Timothy, Dallen J. (Committee member) / Budruk, Megha (Committee member) / Parker, Peter (Committee member) / Arizona State University (Publisher)
Created2014
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Description
This study explores domestic and international tourists' perceptions of nature-based tourism using the North-South conceptualization of nature and the setting up of national parks as a conceptual framework. In addition, using Urry's (1990) tourist gaze, the study assesses tourism promotions in Botswana from locals' and tourism marketers' points of view.

This study explores domestic and international tourists' perceptions of nature-based tourism using the North-South conceptualization of nature and the setting up of national parks as a conceptual framework. In addition, using Urry's (1990) tourist gaze, the study assesses tourism promotions in Botswana from locals' and tourism marketers' points of view. Moreover, the study assesses locals' tourist gaze and compares it with the international tourist gaze. Qualitative methods were used to collect data, including in-depth interviews with local residents, international tourists, and tourism promoters such as government agencies and the private sector. Photo-elicitation interviews were also carried out to help identify the respondents' gaze. Six study sites, including the protected areas of Chobe National Park (CNP), Moremi Game Reserve (MGR), two cities of Gaborone and Francistown, and two urban villages of Palapye and Maun were selected for this study. Results indicate that the way people in the South conceptualize nature is different from the way international tourists do, and this has an impact on visitations to national parks. While for international tourists nature symbolizes recreation, rejuvenation, and an opportunity `to get away from it all', for locals it is seen as a part of everyday life. Furthermore, tourism promotions in the country are geared towards promoting Western tourists' gaze with the local market gaze being totally ignored by the sector. The local gaze is also different from the Western gaze. While for international tourists visiting Botswana the gaze is directed towards wildlife and wilderness, for locals, the gaze is directed towards more traditional destinations, such as farms, as well as more `modern' attractions and `touristic' attractions.

However, it is the Western gaze that is taken into consideration by tourism promoters, thereby questioning the sustainability of an industry that disregards one group over another. The results also indicate that culture and historical events have an impact on visitations to protected areas. Policy implications are discussed.
ContributorsStone, Lesego Senyana (Author) / Nyaupane, Gyan P (Thesis advisor) / Timothy, Dallen J. (Committee member) / Mbaiwa, Joseph E (Committee member) / Buzinde, Christine (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Thousands of children are being injured every day in bicycling accidents. Interventions, like Safe Routes to School, are currently in place to combat injury rates by providing programs to teach children safe biking behaviors. In order to develop effective behavioral change programs, behavior and the components of which

Thousands of children are being injured every day in bicycling accidents. Interventions, like Safe Routes to School, are currently in place to combat injury rates by providing programs to teach children safe biking behaviors. In order to develop effective behavioral change programs, behavior and the components of which it is composed must be understood. Attitudes, subjective norms, and self-efficacy are important predictors of intention to perform a behavior. The purpose of this study was to ascertain the extent to which attitude, subjective norms, self-efficacy, and bike rodeo participation explain third through eighth graders' intentions to bike safely. These constructs were tested using a survey research design in a purposive sample of fifty-seven third through eighth grade students in Safe Routes to School schools in the Southwest. Students took an online survey in the computer lab at their respective schools supervised by a teacher. The study found attitudes to be comprised of three factors: happy/safe, not afraid, and calm. Overall, the model explained approximately 71% of the variance in children's intentions to bike safely, R2=.749, Adjusted R2=.713, F(7, 49)=20.854, p<.01. The significant predictors were happy/safe attitudes, subjective norms, self-efficacy, and a quadratic self-efficacy term explaining 10% (p=.019), 28% (p<.01), 18% (p<.01), and 15% (p<.01) respectively. The results of the study can be used to create future and improve current bike safety interventions for children.
ContributorsPayton, Kayla G (Author) / Rodriguez, Ariel (Thesis advisor) / Tyrrell, Timothy (Committee member) / Maruyama, Kenichi (Committee member) / Arizona State University (Publisher)
Created2011
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Description
The objective of this study was to understand domestic and foreign-born housekeeper's individual perceptions of labor mobility and job satisfaction related to their jobs within the hospitality industry. Literature regarding the bridging of tourism, immigration, and labor supply was addressed to expose broad conceptual frameworks that lead to the development

The objective of this study was to understand domestic and foreign-born housekeeper's individual perceptions of labor mobility and job satisfaction related to their jobs within the hospitality industry. Literature regarding the bridging of tourism, immigration, and labor supply was addressed to expose broad conceptual frameworks that lead to the development of this study. More specifically, literature regarding labor mobility within tourism industries, migrant decision making, and barriers to mobility and immigration helped to construct a narrowed conceptual framework specific to hospitality labor in Phoenix, Arizona. Similar and previous studies focused on perceived labor mobility during significant economic or industry shifts. This study included the addition of a policy factor to help determine to what degree state policy change effected hospitality workers' perceived labor mobility. Arizona's recently passed and implemented legislative act SB1070 regards immigrant identification and employment, and enforcement of the act in the state of Arizona; this serves as the implicated policy change. Data were collected via on-site survey administered February to May 2011. An overall score was created for the five motivational dimensions: 1 — Status; 2 — Economic; 3 — Refugee; 4 — Entrepreneurial; and, 5 — Political using principle component factor analysis using a varimax rotation with Kaiser normalization. Theory and literature suggest that the economic advancement, status advancement, and the refugee orientation are effective explanatory variables for motivating a career move into the tourism industry. A total of 82 questionnaires were delivered and completed (N = 82), and none were eliminated. The statistically-determined Economic Dimension was characterized by eleven statements explained 51% of the variation and was the overwhelming motivational force. The average coded response for change in job satisfaction was very positive at .75. Ten features of changes in job satisfaction were used as the basis of the second measure of change in job satisfaction. The first Principle Component of the ten features of job satisfaction change explained 45% of the variation in these features and loadings were positive near or above 0.60 for all items. The relationship between variations in each of the measurements of change in job satisfaction and motivating factors was explored using regression analysis. The two dependent variables were Overall Change and First Principle Component, and the independent variables for both regressions included the four motivating factors as measured by the rotated factors scores to represent dimensions of Economic, Status, Refugee and Entrepreneurial. In addition to the motivational factors, four demographic variables were included as independent variables to account for personal and situational differences. None of the regression coefficients were significant at even the 10% level. Although this result was expected, the positive sign of regression coefficients suggest that expectations of working as a housekeepers results in a positive outcome. Understanding this relationship further is necessary, and seeking larger sample sizes over a longer period of time would be most beneficial to this field of research.
ContributorsCasson, Mallory (Author) / Tyrrell, Timothy (Thesis advisor) / Budruk, Megha (Committee member) / Li, Wei (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Developing new markets in tourism is vital for the prosperity of Small Island Tourism Economies like Bermuda (McElroy). Countries must continuously improve and reinvent themselves in order to maintain growth. SCUBA diving in Bermuda is a market that could be improved. Most SCUBA divers are of higher than average household

Developing new markets in tourism is vital for the prosperity of Small Island Tourism Economies like Bermuda (McElroy). Countries must continuously improve and reinvent themselves in order to maintain growth. SCUBA diving in Bermuda is a market that could be improved. Most SCUBA divers are of higher than average household income and can make an attractive tourist base. This thesis analyzes SCUBA tourists in Bermuda to ascertain their characteristics, economics impacts, and participation in island activities in order to help guide future endeavors involving SCUBA tourism in Bermuda and provide an outline of how to analyze other Niche markets. Comparisons are made between SCUBA and Non-SCUBA tourists (those who participated in Scuba against those that did not). The results show that spending, activities/events participated, and SCUBA tourists characteristics are not all significantly different from one another at the 5% level. Meaning that some variables were significant and some weren't , with in their respective groups. Within Trip Expenditures it was shown that, of the 9 variables tested, 3 were significant. In Activities, 8 of the 11 tested were significant, attractions there were 8 of the 18 variables that were significant and in Evening Entertainment, there was 2 out the 6 variables being significant at the 5% level.
ContributorsJack, Alastair (Author) / Tyrrell, Timothy (Thesis advisor) / Knopf, Richard (Committee member) / Herbst, Chris (Committee member) / Arizona State University (Publisher)
Created2012