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Description
The purpose of this study was to measure the effect of gendered communication on women's behavioral intentions regarding nonprofit and for-profit entrepreneurship. Women represent half of the U.S. workforce, but only about one third of all American entrepreneurs are women. Feminists have argued that because entrepreneurship is largely understood as a masculine activity, women — who are predominantly socialized to espouse a feminine gender role — are less likely to become entrepreneurs. Previous scholarship and the particular theoretical lens of social feminism suggest that communication about entrepreneurship that is congruent with a feminine gender role would lead to the recruitment of a greater number of women entrepreneurs. Findings of the current study, however, suggested the opposite, providing support for poststructuralist feminist theory. Women who viewed a feminine entrepreneurship recruiting brochure about entrepreneurship reported themselves to be more feminine and less likely to report intentions to become entrepreneurs than women who viewed a masculine entrepreneurship recruiting brochure. These findings suggested that feminine communication may prime women to think of themselves as feminine, which may then lead them to view themselves as not masculine enough to be entrepreneurs. The applications of these findings stretch beyond engaging more women in entrepreneurship and also extend to scholarship that investigates gender's effects on women's pursuit of other masculine careers, including those in science, technology, engineering, and mathematics. Until the larger discourse on entrepreneurship changes to be inclusive of femininity, it is unlikely that strategies that feminize entrepreneurial activity in controlled situations will have an effect on changing the patterns of women's entrepreneurial intentions.
ContributorsIffert, Audrey (Author) / Montoya, Mitzi M. (Thesis advisor) / Rund, James (Thesis advisor) / Niemczyk, Mary (Committee member) / Arizona State University (Publisher)
Created2014
Description
The landscape of higher education is constantly evolving. Similar to a wave that washes ashore and transforms the shoreline, the same is occurring with higher education and its "shoreline". With the influx of technology and social media on college and university campuses, higher education institutions have had to grapple with whether or not to implement the technology (e.g. mobile devices) and the social mediums (e.g. Facebook, Twitter, YouTube) that accompany these technologies into the academic and social college experiences of the tech-savvy students enrolling in higher education institutions. Higher education's new shoreline is largely being produced by the new paradigms of technology and social media adopted by the Net Generation college student. The forces of the evolving nature of technology are having an enormous impact on higher education practitioners. The prolific transcendence of Smartphones, tablets, and social mediums and the expansion of broadband (e.g. Wi-Fi) are changing student expectations of how higher education practitioners engage, communicate, and connect with the Net Generation college student. The assumption that many higher education practitioners have of social media is that social media primarily consists of Facebook and Twitter. Arguably Facebook and Twitter comprise the primary social avenues students traverse when communicating with friends and family but additionally, these sites can also be utilized for academic and social purposes advantageous to colleges and universities in enhancing the college student experience. The purpose of this study is to understand and describe how the Net Generation college student uses social media in their academic and social college experiences. Through the use of a descriptive analysis, this action research study described how the Net Generation college student uses social media in their academic and social college student experiences.
ContributorsSesterhenn, Shannon Marie (Author) / Ewing, Kris M. (Thesis advisor) / Rodrigue Mcintyre, Lisa (Committee member) / Niemczyk, Mary (Committee member) / Arizona State University (Publisher)
Created2012
Description
The Federal Flight Deck Officer (FFDO) program was mandated legislatively, as part of the Homeland Security Act of 2002. This study replicated earlier research that investigated pilots’ opinions of the current state of the FFDO program based on interviews. A Likert survey was created to allow simpler quantitative collection and analysis of opinions from large groups of pilots. A total of 43 airline pilots participated in this study. Responses to the Likert questions were compared with demographics, searching for significance through a Pearson chi-square test and frequencies were compared to earlier research findings. Significant chi-square results showed that those familiar with the program were more likely to agree the program should continue, it was effective, the screening and selection process of program applicants was adequate and the Federal Air Marshal Service’s management of the FFDO program was effective. Those with Military experience were more likely to disagree it was reasonable that FFDOs were required to pay for their own room and board during training or train on their own time. All those who shared an opinion agreed there should be a suggestion medium between FFDOs and their management. Unlike the prior study, all those familiar with the program agreed the weapons transportation and carriage procedures were adequate. Furthermore, all those who shared an opinion found the holster locking mechanism adequate, which was another reversal of opinion from the prior study. Similar to the prior study, pilots unanimously agree FFDOs were well trained and agreed that the program was effective and should continue.
ContributorsFerrara, Marc, M.S (Author) / Niemczyk, Mary (Thesis advisor) / Nullmeyer, Robert (Committee member) / Branaghan, Russell (Committee member) / Arizona State University (Publisher)
Created2017