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This dissertation explores the interrelationships between periods of rapid social change and regional-scale social identities. Using archaeological data from the Cibola region of the U.S. Southwest, I examine changes in the nature and scale of social identification across a period of demographic and social upheaval (A.D. 1150-1325) marked by a

This dissertation explores the interrelationships between periods of rapid social change and regional-scale social identities. Using archaeological data from the Cibola region of the U.S. Southwest, I examine changes in the nature and scale of social identification across a period of demographic and social upheaval (A.D. 1150-1325) marked by a shift from dispersed hamlets, to clustered villages, and eventually, to a small number of large nucleated towns. This transformation in settlement organization entailed a fundamental reconfiguration of the relationships among households and communities across an area of over 45,000 km2. This study draws on contemporary social theory focused on political mobilization and social movements to investigate how changes in the process of social identification can influence the potential for such widespread and rapid transformations. This framework suggests that social identification can be divided into two primary modes; relational identification based on networks of interaction among individuals, and categorical identification based on active expressions of affiliation with social roles or groups to which one can belong. Importantly, trajectories of social transformations are closely tied to the interrelationships between these two modes of identification. This study has three components: Social transformation, indicated by rapid demographic and settlement transitions, is documented through settlement studies drawing on a massive, regional database including over 1,500 sites. Relational identities, indicated by networks of interaction, are documented through ceramic compositional analyses of over 2,100 potsherds, technological characterizations of over 2,000 utilitarian ceramic vessels, and the distributions of different types of domestic architectural features across the region. Categorical identities are documented through stylistic comparisons of a large sample of polychrome ceramic vessels and characterizations of public architectural spaces. Contrary to assumptions underlying traditional approaches to social identity in archaeology, this study demonstrates that relational and categorical identities are not necessarily coterminous. Importantly, however, the strongest patterns of relational connections prior to the period of social transformation in the Cibola region largely predict the scale and structure of changes associated with that transformation. This suggests that the social transformation in the Cibola region, despite occurring in a non-state setting, was governed by similar dynamics to well-documented contemporary examples.
ContributorsPeeples, Matthew A. (Author) / Kintigh, Keith W. (Thesis advisor) / Hegmon, Michelle (Thesis advisor) / Spielmann, Katherine A. (Committee member) / Arizona State University (Publisher)
Created2011
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Description
The major goal of the current study was to extend previous research on adolescents' gender stereotyping by assessing adolescents' academic, classroom regulatory behavior, and occupational gender stereotypes. This was done by creating new measures of academic and classroom regulation gender stereotypes. Using these measures, adolescents' gender stereotypes in core academic

The major goal of the current study was to extend previous research on adolescents' gender stereotyping by assessing adolescents' academic, classroom regulatory behavior, and occupational gender stereotypes. This was done by creating new measures of academic and classroom regulation gender stereotypes. Using these measures, adolescents' gender stereotypes in core academic subjects, school in general, and classroom behavior were assessed. The coherence of adolescents' stereotypes was also examined. Participants were 257 7th grade students (M age = 12 years old, range 11-13 years old; 47% male. Students were administered surveys containing several measures of stereotyping. The results indicated that, for academic subjects, contrary to expectations, very few adolescents held traditional gender stereotypes; instead, most endorsed egalitarian views. Moreover, unexpected patterns emerged in which adolescents reported counter-traditional academic stereotypes. When sex differences were found in stereotyping patterns, they could be explained in part by ingroup bias. Approximately half of the students stereotyped classroom regulatory behaviors and occupations. Results provided support for the coherence of gender stereotypes such that students who stereotyped in one domain tended to stereotype in other domains. Strengths and limitations of the present study were discussed. Potentially important steps remain for research on the relation between academic gender stereotyping and academic performance.
ContributorsGalligan, Kathrine M (Author) / Martin, Carol Lynn (Thesis advisor) / Pahlke, Erin (Thesis advisor) / Fabes, Richard A. (Committee member) / Arizona State University (Publisher)
Created2012
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Description
More than a decade after the events of September 11, the kinetic conflict between U.S. forces and Islamist extremist groups continues, albeit in a more limited fashion. In the post 9/11 decade there has been increased recognition that factors such as globalization, economic insecurity, regional political unrest, and the rapid

More than a decade after the events of September 11, the kinetic conflict between U.S. forces and Islamist extremist groups continues, albeit in a more limited fashion. In the post 9/11 decade there has been increased recognition that factors such as globalization, economic insecurity, regional political unrest, and the rapid advancement and diffusion of communication technologies will continue to influence the nature of international warfare for the foreseeable future. Industrial, interstate wars between sanctioned armies (Kilcullen, 2007; Tatham, 2008) is giving way to asymmetric forms of conflict exemplified by the conflict between the U.S. and its allies, and al Qaeda and ideological affiliates like al Qaeda in the Arabian Peninsula (Kilcullen, 2004; Potomac Institute for Policy Studies, 2007). This shift has brought counterinsurgency (Petraeus, 2008) tactics to the forefront of policy discussion. A result of this focus on counterinsurgency efforts is increased interest in strategic communication (stratcom) (Nagl, Amos, Sewall, & Petraeus, 2008; Paul, 2009) and the function of narrative (Roberts, 2007) in kinetic conflict (Zalman, 2010). The U.S. has been said to be "losing the battle of narrative" to the extent that the Chairman of the Joint Chiefs has spoken of the need to "supplant the extremist narrative" (Mullen, 2009). Understanding how narrative functions in ideologically driven organizing (IDO) remains under developed, however. Little empirical research has examined how al Qaeda's use of narrative contributes to organizational success. Drawing on the tradition of narrative in organizational communication scholarship (Alvesson & Willmott, 2002; Ashcraft & Mumby, 2004) this project interrogates al Qaeda's use of narrative from an identity perspective, exploring the ways in which narrative is constitutive of identity at individual and organizational levels. The analysis focuses on public communication produced by al Qaeda, intended for various stakeholder audiences including potential recruits, the broader Muslim community, and adversaries such as the United States and its allies. This project makes practical contributions to U.S. public policy and countering violent extremism (CVE) efforts, offering rigorous empirical examination of the ways in which al Qaeda uses narrative to construct individual and organizational identity. Theoretical contributions are made by extending existing organizational scholarship into a currently under-developed area: ideologically driven conflict.
ContributorsFleischer, Kristin (Author) / Alberts, Janet K (Thesis advisor) / Furlow, Richard (Committee member) / Trethewey, Angela (Committee member) / Arizona State University (Publisher)
Created2017
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Description
Research and theory in social psychology and related fields indicates that people simultaneously hold many cultural identities. And it is well evidenced across relevant fields (e.g., sociology, marketing, economics) that salient identities are instrumental in a variety of cognitive and behavioral processes, including decision-making. It is not, however, well understood

Research and theory in social psychology and related fields indicates that people simultaneously hold many cultural identities. And it is well evidenced across relevant fields (e.g., sociology, marketing, economics) that salient identities are instrumental in a variety of cognitive and behavioral processes, including decision-making. It is not, however, well understood how the relative salience of various cultural identities factors into the process of making identity-relevant choices, particularly ones that require an actor to choose between conflicting sets of cultural values or beliefs. It is also unclear whether the source of that salience (e.g., chronic or situational) is meaningful in this regard. The current research makes novel predictions concerning the roles of cultural identity centrality and cultural identity situational salience in three distinct aspects of the decision-making process: Direction of decision, speed of decision, and emotion related to decision. In doing so, the research highlights two under-researched forms of culture (i.e., political and religious) and uses as the focal dependent variable a decision-making scenario that forces participants to choose between the values of their religious and political cultures and, to some degree, behave in an identity-inconsistent manner. Results indicate main effects of Christian identity centrality and democrat identity centrality on preference for traditional versus gender-neutral (i.e., non-traditional/progressive) restrooms after statistically controlling for covariates. Additionally, results show a significant main effect of democrat identity centrality and a significant interaction effect of Christian and democrat identity centrality on positive emotion linked to the decision. Post hoc analyses further reveal a significant quadratic relationship between Christian identity centrality and emotion related to the decision. There was no effect of situational strength of democrat identity salience on the decision. Neither centrality or situational strength had any effect on the speed with which participants made their decisions. This research theoretically and empirically advances the study of cultural psychology and carries important implications for identity research and judgment and decision-making across a variety of fields, including management, behavioral economics, and marketing.
ContributorsBarbour, Joseph Eugene (Author) / Cohen, Adam B. (Thesis advisor) / Kenrick, Douglas T. (Committee member) / Mackinnon, David P (Committee member) / Mandel, Naomi (Committee member) / Arizona State University (Publisher)
Created2019
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Description
As universities, nonprofits, community foundations, and governmental organizations proliferate the language of leadership development and social transformation, it is with an inadequate understanding of what agency is being provoked. With an emphasis on ‘career-focused’ tools and techniques in community development literature and pedagogy, there is too little understanding of the

As universities, nonprofits, community foundations, and governmental organizations proliferate the language of leadership development and social transformation, it is with an inadequate understanding of what agency is being provoked. With an emphasis on ‘career-focused’ tools and techniques in community development literature and pedagogy, there is too little understanding of the knowledge being drawn upon and created by community workers (CWs). Furthermore, this knowledge is often tacit, bodily, spiritual, and collective, making it even more alien to the empiricism-focused world of social science. Situated meaning-making must be recapitulated in the study of community development in order to better address the complexity and ambiguity of specific practices and the associated construction of identities.

This study suggests an alternative way to understand and analyze community development work. Building on fieldwork in the Kumaoni Himalaya of India, it is argued that community workers make sense of the world in large part through the co-construction of dialectic identity metaphors (DIMs). These DIMs help explain to the workers the way the world works, the way it does not work, and what to do about it. More than formal community development theory, I suggest community workers look to dominant DIMs to structure organizational vision and program creation. Furthermore, ideological fragments within local DIMs contribute to the reproduction of dominant ways of knowing and the creation of best practices. For this reason, in situ examination of DIM creation and maintenance is useful for understanding how and why CWs collectively construct their identities and the co-constitutive work.
ContributorsPeterson, Charles Bjørn (Author) / Knopf, Richard C. (Thesis advisor) / Callahan, Sharon (Committee member) / Buzinde, Christine (Committee member) / Rodriguez, Ariel (Committee member) / Arizona State University (Publisher)
Created2016
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This study was designed to introduce specific activities/lessons to students in an online university gender and communication course. It was also designed to determine how participants made meaning of and felt about learning about intersectionality of gender and cultural identities, using arts-based data collection. Previous research on the symbolic nature

This study was designed to introduce specific activities/lessons to students in an online university gender and communication course. It was also designed to determine how participants made meaning of and felt about learning about intersectionality of gender and cultural identities, using arts-based data collection. Previous research on the symbolic nature of language, ground-breaking work on intersectionality, and work on arts-based research were instrumental frameworks in guiding this study. Participants were asked to create poems in response to their readings of class materials and vignettes about cultural identity issues that were provided to them. The researcher was able to determine how individuals from disparate cultural backgrounds made meaning of what they read and then how they articulated their feelings relative to learning about intersectionality, their experiences with arts-based data collection, and their perceptions of their futures application of the lessons learned. The poetic expression about those experiences provides a valuable initial base for future research with regard to more narrowly focused studies of gender intersected with identities associated with socioeconomic status, age, ableism, religious affiliation, and other cultural identities.
ContributorsEdmonds, Leonard M. (Author) / Caterino, Linda (Thesis advisor) / Carlson, David L. (Committee member) / Sumner, Carol (Committee member) / Arizona State University (Publisher)
Created2017
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Description
In the proposed project I simultaneously and reflexively identify and characterize social boundaries in the archaeological record by examining material culture distributions in novel ways to re-assess the scale of the Verde Confederacy, a proposed regional-scale multi-settlement alliance in Late Prehistoric central Arizona. I focus on boundaries between entities larger

In the proposed project I simultaneously and reflexively identify and characterize social boundaries in the archaeological record by examining material culture distributions in novel ways to re-assess the scale of the Verde Confederacy, a proposed regional-scale multi-settlement alliance in Late Prehistoric central Arizona. I focus on boundaries between entities larger than villages, but smaller than regions or culture areas. I propose three innovations to better accomplish these goals. First, unlike previous conceptualizations of social boundaries as monolithic, I argue that they are better conceived of as a heterogeneous, multi-faceted phenomenon. Second, I investigate social boundaries by examining multiple lines of evidence. Previous researchers have tended to focus on one category of data at the expense of others. Third, I associate boundaries with relational and categorical collective social identification. An alliance requires regular collective actions including communication and coordinated action between large groups. These actions are most likely to emerge among groups integrated by relational networks who share a high degree of categorical homogeneity.

I propose a plain ware ceramic provenance model. Seven reference groups represent ceramic production in specific geographic areas. The reference groups are mineralogically and geochemically distinct, and can be visually differentiated. With this provenance model, I reconstruct the organization of utilitarian ceramic production and exchange, and argue that plain ware distribution is a proxy for networks of socially proximate friends and relatives. The plain ware data are compared to boundaries derived from settlement patterns, rock art, public architecture, and painted ceramics to characterize the overall nature of social boundaries in Late Prehistoric central Arizona.

Three regions in the study area are strongly integrated by relational networks and categorical commonality. If alliances existed in Late Prehistoric central Arizona, they were most likely to emerge at this scale. A fourth region is identified as a frontier zone, where internal connections and shared identities were weaker. As seen among the League of the Iroquois, smaller integrated entities do not preclude the existence of larger social constructs, and I conclude this study with proposals to further test the Verde Confederacy model by searching for integration at a broader spatial scale.
ContributorsWatkins, Christopher N., 1978- (Author) / Abbott, David R. (Thesis advisor) / Michelaki, Konstantina-Eleni (Committee member) / Simon, Arleyn W (Committee member) / Arizona State University (Publisher)
Created2016
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Understanding the customer experience, which requires a thorough knowledge of all touchpoints that can result from the way that a product is marketed, sold, and used has recently been identified as a research priority by the Marketing Science Institute. Although recent research has examined some aspects of the customer experience,

Understanding the customer experience, which requires a thorough knowledge of all touchpoints that can result from the way that a product is marketed, sold, and used has recently been identified as a research priority by the Marketing Science Institute. Although recent research has examined some aspects of the customer experience, research has yet to examine the way in which the full spectrum of touchpoint experiences may drive particular marketing performance metrics. Significant challenges to this line of research are the complex network of relationships that competing firms have forged with channel partners, the relationships that focal customers have with other customers in social networks and user communities, and the relationships that customers have with the brand and with channel partners. To address these challenges, this paper examined the customer experience and its effects on loyalty and commitment through three research projects conducted in the consumer aviation market. The first and second studies examined these touchpoint experiences using archival data supplied by an avionics manufacturer. Results from these studies showed the importance of the customer experience in accounting for customer loyalty. The final study examined the role of identity in shaping the customer experience among aircraft owners through a series of depth interviews. Results from these interviews illustrated the importance of identity in shaping the customer experience, and provided insights into how individuals attempt to use their consumption experiences to reinforce a sense of identity
ContributorsLoveland, James (Author) / Hutt, Michael (Thesis advisor) / Kumar, Ajith (Committee member) / Walker, Beth (Committee member) / Arizona State University (Publisher)
Created2011
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A study was conducted to assess the effects of generational status on various measures of stigmatization, acculturative stress, and perceived social and interpersonal threat within the Mexican heritage population in the Southwest. The role of the fear of stigma by association, regardless of actual experiences of stigmatization, was investigated, including

A study was conducted to assess the effects of generational status on various measures of stigmatization, acculturative stress, and perceived social and interpersonal threat within the Mexican heritage population in the Southwest. The role of the fear of stigma by association, regardless of actual experiences of stigmatization, was investigated, including its relationships with acculturative stress, perceived threat, and social distancing. Exploratory analyses indicated that first generation Mexican Americans differed significantly from second generation Mexican Americans on the perception of Mexican nationals as ingroup members, the fear of stigma by association by Americans, and levels of acculturative stress. Additional analyses indicated that Mexican Americans with one parent born in Mexico and one in the United States held opinions and attitudes most similar to second generation Mexican Americans. Results from path analyses indicated that first-generation Mexican Americans were more likely than second-generation Mexican Americans to both see Mexican nationals as ingroup members and to be afraid of being stigmatized for their perceived association with them. Further, seeing Mexican nationals as in-group members resulted in less social distancing and lower perceived threat, but fear of stigma by association lead to greater perceived threat and greater acculturative stress. Implications for within- and between-group relations and research on stigma by association are discussed.
ContributorsBoyd, Brenna Margaret (Author) / Knight, George P (Thesis advisor) / Kwan, Sau (Committee member) / Neuberg, Steven (Committee member) / Arizona State University (Publisher)
Created2010