Matching Items (3)
Filtering by
- All Subjects: Code switching (Linguistics)
- Creators: Lafford, Barbara
Description
The subject of bilingual language use in the southwestern United States has been widely researched. However research pertaining to the Phoenix Metropolitan area is lacking. Studies have shown that language choice is governed by linguistic as well as social constraints (Gumperz, 1977; Poplack 1980; 1981). This study examined and compared the code-switching behaviors of two communities in the southwestern United States: Antonito, Colorado and the Phoenix Metropolitan area in Arizona. The study explored the social and linguistic factors that are said to govern code-switching behaviors such as the type of switches made (intra-sentential or single lexical switches), the position in the utterance where the switch occurs (final or other), the direction of the switch (an utterance beginning in English and ending in Spanish, or beginning in Spanish and ending in English), the gender and level of education of the participants (college or above; high school or below), the ethnicity of the interviewer (Anglo or Hispanic), as well as which of the aforementioned social and linguistic factors most favored intra-sentential switches. The study used corpus data, with four participants from each community for a total of eight interviews. Participants from each corpus were selected to control for gender, the highest level of education achieved and the ethnicity of the interviewer. The study found that in the corpora looked at, linguistic factors such as position of the switch and direction of the switch affected intra-sentential switches more than social factors, although in terms of frequencies within individual factor groups, social factors such as the ethnicity of the interviewer, and the participant's level of education were found to be significant in affecting code-switching behavior.
ContributorsCésar, Mariana (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Lafford, Barbara (Committee member) / García, Carmen (Committee member) / Arizona State University (Publisher)
Created2013
Description
ABSTRACT This thesis analyzes the Spanish (SPA) and English (ENG) code-switching (CS) at Latino Vibe (LV), a bilingual radio station in Phoenix; Arizona from a sociolinguistic perspective. Using Gumperz's (1982) Conversational Functions of CS, Myers-Scotton's (1993) Markedness Model, and Bell's (1984) Audience Design model, this thesis intends to evaluate which one of these sociolinguistic models is the most accurate to explain the SPA-ENG CS at LV. In January 2009, the data were collected in a two week period of programming of the show "José y Tina en la mañana" (José and Tina in the morning), and then transcribed. This qualitative study consisted in analyzing the same subset of the data, corresponding to ten days. The model with the greater predictably of the types of CS and their causes would be considered the most appropriate for the data studied. The results show that CS is common and that codeswitched utterances are the most representative at LV. The conclusion also states that out of the three models, Gumperz's accounts better for the data than the other two. It explains more clearly the reasons why LV announcers code-switch in particular social contexts, and the important role of these switches during their interaction in this bilingual radio station. KEYWORDS: Code-switching, bilingual radio, Spanish-English
ContributorsBocanegra, Olga Lucía (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / García, Carmen (Committee member) / Lafford, Barbara (Committee member) / Arizona State University (Publisher)
Created2012
Description
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on possible independent factors related to the probability of the occurrence of various address forms. These factors included: the type of product being advertized and its cost, the nature of the advertisement, the location of the advertisement in the newspaper (main section, sports, etc.), intended audience (including age and sex), geographic region of the newspaper, and each newspaper as compared to others. These variables were categorized and statistically analyzed using a quantitative design. The study provided results indicating a strong statistical relationship between the presence of address forms and product type, a moderate relationship with audience age, and a mild relationship with product cost. Various similarities and differences were also found when comparing the data geographically.
ContributorsBorba, Andrew (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Lafford, Barbara (Committee member) / Shepherd, Michael (Committee member) / Arizona State University (Publisher)
Created2012