To accomplish this goal I first conduct a content analysis of all televised judicial advertisements aired from 2005-2016. While other scholars have examined the use of attack advertisements in judicial elections (Hall 2014), my study is the first to consider ads airing before and after the U.S. Supreme Court’s Citizens United ruling that removed spending limits for political groups. I find that neither the use of attack nor contrast advertisements appears to be increasing, though the sponsors of such ads have changed such that candidates and political parties air far fewer negative advertisements, but political groups air more negative ads than they did before Citizens United.
I then conduct a unique experiment to examine the effects of negativity on perceptions of specific and diffuse legitimacy. Unlike previous studies, I include a treatment group for contrast advertisements, which are advertisements containing elements of negativity about a target, as well as positive information about the target’s opponent. I find that, perceptions of the court’s diffuse legitimacy are only moderately influenced by exposure to negative ads. I do however find that contrast advertisements appear to depress perceptions of the court’s diffuse legitimacy by a significant amount for individuals with high knowledge of the courts.
As political campaigning becomes increasingly digital and data-driven, data privacy has become a question of democratic governance. Yet, Congress has yet to pass a comprehensive federal data privacy law and even the strongest subnational data privacy laws exempt political campaigns from regulation. <br/><br/>This thesis examines how data privacy laws impact data-driven and digital political campaigning. Specifically, it investigates what information is incorporated into the political data ecosystem, how data privacy laws regulate the collection of this data, and how actors in the political data ecosystem respond to these laws. It examines both sector-specific federal law and subnational data protection regulation through a case study of California. This research suggests that although the California Consumer Privacy Act and California Privacy Rights Act are landmark steps in American data protection, subnational data privacy law remains inhibited by the federal market-based approach.