Brent Brown, a faculty member of the School of Public Programs, served for many years as ASU's chief lobbyist. The interview covered a number of topics including: working to get ASU to be viewed as a player at the Legislature and Board of Regents, planning for West Campus, Downtown Campus, and Polytechnic Campus, the arrival of the NFL and becoming a Research 1 University.

David Schwalm came to ASU in 1986 as Director of Composition and retired in 2009 as Vice Provost for Academic Affairs at the Polytechnic Campus. The interview has five main sections:
1, Pre-ASU Years where Dave discusses growing up in Fort Wayne, his education, and professional jobs.
2. Director of Composition addresses Dave’s increasing understanding of the university through his work on general studies and English articulation agreements.
3. ASU West covers Dave’s efforts to grow the student population and with Cathy Church to untangle the West and Tempe campus programs
4. ASU East has extensive coverage of how the campus was started and populated using an alliance with Chandler Gilbert Community College. Doing all this on a shoestring of a budget. Dave discusses why various faculty and programs were moved to the Polytechnic Campus.
5. Reflections allows Dave to reminisce about the “good old days” as well as the good new days.