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- Creators: Department of Marketing
- Creators: Davis, Jonathan
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
Description
The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can be attained from being a student in the W. P. Carey Leaders Academy, which is "a community designed exclusively for premier students enrolled in the W. P. Carey School of Business" (W. P. Carey Leaders Academy). The challenge of successfully creating these materials was approached with various methods of data collection and research. The data collection included a review of Arizona State University (ASU), the W. P. Carey School of Business, and Barrett, The Honors College marketing materials, a review of materials from competing institutions, and scholarly articles on the subject of recruitment and marketing. Admission-based data from groups of excelling students was featured. Finally, interviews and surveys with current faculty, staff, and students were conducted to supplement the research and data collection. Analysis of the data provided insight into best practices when marketing from universities and provided an understanding of appropriate methods for marketing this information. The data indicated that creating an online viewbook, like the one currently marketing the entire business school, as well as providing a physical postcard mailer directing students to the online viewbook, would be the best strategy for marketing the W. P. Carey Leaders Academy. The sections of the viewbook this paper proposes to include are Why the W. P. Carey Leaders Academy, W. P. Carey Leaders Academy Experience, Student Life, Academic Success, Involvement, Scholarship, Professional Future, Barrett, The Honors College, For Parents, and Next Steps. Details of the Time, Cost, and Project Personnel follow.
ContributorsHerrold, Kelsey Jayne (Author) / Eaton, John (Thesis director) / Desch, Tim (Committee member) / Wilson, Jill (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
Description
Barrett, The Honors College provides its students with many resources to succeed, and most information about these resources are located on the Barrett website. But due to issues with user experience and user interface design on the website, many students are not able to locate these resources, therefore, preventing students from taking full advantage of what Barrett has to offer. This potentially leads current students to perceive that being in the Barrett program does not benefit them, eventually leading to burn out and even withdrawal from Barrett. By improving the experience for Barrett students in the “Academics” section of the site, which is the section of the site Barrett students tend to have the most experience with, the Barrett site’s image (and therefore, Barrett’s image as a whole) will improve among students.
This project involved looking at the websites of fifteen other honors colleges and programs to compare their implementations of academic requirements information, advising information, and thesis/creative project information with Barrett's. These findings as well as general observations made about the Barrett site are discussed, and suggestions on how to resolve major issues are given. Through looking at the Barrett site from a student’s perspective, the goal of this project to provide a glimpse into what students find problematic about the site, and what students would do to fix these problems.
This project involved looking at the websites of fifteen other honors colleges and programs to compare their implementations of academic requirements information, advising information, and thesis/creative project information with Barrett's. These findings as well as general observations made about the Barrett site are discussed, and suggestions on how to resolve major issues are given. Through looking at the Barrett site from a student’s perspective, the goal of this project to provide a glimpse into what students find problematic about the site, and what students would do to fix these problems.
ContributorsEspinosa, Karl (Author) / Menees, Jodi (Thesis director) / Davis, Jonathan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12