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Developing A Cookbook Proposal: An Entrepreneurial Venture In Food Writing

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The compelling idea of this thesis is to create a cookbook that will serve college students as a fun, smart, relevant resource for recipes and cooking insights. This thesis discusses the process of writing a nonfiction publishing proposal for my

The compelling idea of this thesis is to create a cookbook that will serve college students as a fun, smart, relevant resource for recipes and cooking insights. This thesis discusses the process of writing a nonfiction publishing proposal for my college cookbook, American College Kitchen. It includes an explanation for why I wanted to write the proposal and details the creative evolution of the original idea. Research is presented on the positive and negative aspects of self-publishing versus traditional publishing. Primary research was conducted on current Arizona State University students in the form of a Qualtrics survey. The survey ascertained students' cooking habits, how much time they spend cooking, where they get their recipes, and how often they cook, among other statistics. The results were analyzed using IBM SPSS predictive analytics software. This thesis concludes with a personal reflection on the knowledge gained throughout the process.

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2014-05

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Barrett Student Event Engagement: The Relationship Between Marketing Communication Channels and Attendance Achievement

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The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.

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2013-12