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As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develo

As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develop alternative psychological patterns of engagement (Lauren & Hsieh, 2014), that could potentially push them to inadvertently or unknowingly create and participate in negative social interaction with others. The purpose of this study was to determine and assess the needs of a writing heuristic for social media participants to use in engagement with others to increase coherency, civility, and engagement response in content. Research explored existing literature on engagement behavior in digital social media and computer-mediated communication (CMC) and was then used in qualitative sentiment analysis of business-to-consumer social media environments, aiming to recognize the needs in developing a social media writing heuristic. This research found that such heuristic should prompt and advise users to remove ambiguity within engagement practices, encouraging the implementation of salient social markers and nonverbal cues in text. Social media users should also be prompted to create familiarity with others through the posing of messages in an emotional frame that is aligned with their audience’s emotional attitudes, increasing persuasive argumentation and discussion. As well, users should be prompted to thoroughly understand the issues in discussion and follow dynamics to create productive engagement, while avoiding engagement with negative commentary.
ContributorsParkerson, Logan (Author) / Maid, Barry (Thesis advisor) / D'Angelo, Barbara (Committee member) / Lauer, Claire (Committee member) / Arizona State University (Publisher)
Created2016
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Description

The purpose of this applied project was to research potential methods for conducting performance and evaluation observations on users of Positive Train Control (PTC) and recommend the most effective measures of performance (MOPs) and measures of efficiency (MOEs) of those users. I conducted a study to collect and analyze what

The purpose of this applied project was to research potential methods for conducting performance and evaluation observations on users of Positive Train Control (PTC) and recommend the most effective measures of performance (MOPs) and measures of efficiency (MOEs) of those users. I conducted a study to collect and analyze what data could be observed and examined most effectively to produce causal explanations of behaviors when utilizing the PTC system. This study was done through literature review, interviews of PTC users and trainers, and through direct observations as I rode on trains watching crews interact with the system. Additionally, I researched several studies on human computer interface (HCI) usability studies of various software applications. Based upon the results, I recommend that direct-participant observations be employed and apply both the system and individual MOPs and MOEs identified in the report to track user’s proficiency. The data collected from these observations can be centralized and used to identify behavioral trends, drive corrective actions, create future policies as well as training content. These observations will address the need to have structured observations which allow observers to focus undistracted on the specific behaviors that affect train operations. This database would also identify employees that may need additional or refresher training.

ContributorsBeitia, Adam (Author) / Lauer, Claire (Degree committee member) / Maid, Barry M. (Degree committee member) / Mara, Andrew (Degree committee member)
Created2018-12-06
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Description

This report details the communication training workshop from inception to implementation. The overall goal of the workshop was to give the company's internal employees the tools necessary to effectively communicate with the organization's external employees. Developing the workshop required first determining the organization's key challenges. From there it was necessary

This report details the communication training workshop from inception to implementation. The overall goal of the workshop was to give the company's internal employees the tools necessary to effectively communicate with the organization's external employees. Developing the workshop required first determining the organization's key challenges. From there it was necessary to identify which of those challenges would be improved through improved communication. The observation method was used to research where communication between internal and external employees commonly broke down. Once the significant communication challenges were identified, the workshop was developed and implemented. This report examines the effectiveness of the workshop in detail and outlines both the successes and the challenges the workshop faced. There are detailed plans to improve the workshop as well as a thorough explanation as to why permanent implementation of Communication Training Workshop will be beneficial to the organization.

ContributorsBailey, Eryn (Author) / Brumberger, Eva (Degree committee member) / D'Angelo, Barbara (Degree committee member) / Maid, Barry M. (Degree committee member)
Created2018-04-30