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The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement

ContributorsPettit, Morgan (Author) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member) / Carradini, Stephen (Degree committee member)
Created2020-12-10
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Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy

Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users’ goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators’ engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.
ContributorsHe, Qinglai (Author) / Santanam, Raghu (Thesis advisor) / Hong, Yili (Thesis advisor) / Burtch, Gordon (Committee member) / Arizona State University (Publisher)
Created2021